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Animoto Survey Reveals the Next Generation of Home Movies is Here

Animoto Survey Reveals the Next Generation of Home Movies is Here | mobilevideo | Scoop.it
NEW YORK, Oct. 2, 2014 /PRNewswire/ Animoto, the leading online video maker that makes it easy for anyone to create and share professional-quality video, today reported new survey results that demonstrate consumers are immersing themselves in video creation, with a majority (72 percent) reporting they use video to have keepsakes that they can watch again and again. The Animoto Video Creation Study surveyed 1,031 U.S. consumers who had recorded or created a personal video in the past six months, and showed that the vast majority (85 percent) enjoyed creating videos, while 80 percent said they create videos to keep in touch with friends and family. An infographic detailing survey findings is available here.
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4 Tips for Using Video to Influence Shoppers in Retail

4 Tips for Using Video to Influence Shoppers in Retail | mobilevideo | Scoop.it
Last week, I attended IRCE 2014 which is the world’s largest annual retail and e-commerce event.  Through various breakout sessions and workshops, the multi-day event brought together senior level executives from brands such as: eBay, Staples, FedEx, Macy’s, Sephora and...
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Invodo Video Statistics

View the latest online and e-commerce video statistics from eMarketer, Internet Retailer, Comscore and more.
CathyClarke's insight:

79% of Internet traffic to be video by 2018. (Cisco stat.)

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Adobe survey: Creative professionals thrive in a mobile world - The Next Web

Adobe survey: Creative professionals thrive in a mobile world - The Next Web | mobilevideo | Scoop.it
Adobe survey: Creative professionals thrive in a mobile world
The Next Web
Creative professionals thrive in a rapidly changing, mobile world, according to research released by Adobe. The New Creatives Report, a U.S.
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WELC User/Patient Experience Measures Workshop

Read blog from @WayneCS2014 about WELC's User Experience Measures Workshop http://t.co/2u09nmp1a3 #integrationpioneers
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Why You Shouldn't Trust "Man On The Street" Interviews | Mr. Media Training

Why You Shouldn't Trust "Man On The Street" Interviews | Mr. Media Training | mobilevideo | Scoop.it
When I worked for CNN, I occasionally interviewed “real people” about a topic in the news. You should be deeply skeptical of those types of interviews.
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Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content

Coca-Cola Unveils First TV Ad Made Completely With User-Generated Content | mobilevideo | Scoop.it
Here's a first for Coca-Cola—a TV commercial comprised entirely of short video clips made by fans (aside from some very brief animations). The spot, produced by Wieden + Kennedy and set to premiere during Wednesday's season finale of American Idol, came out of a contest announced a few months ago.
CathyClarke's insight:

Coca-Cola ad entirely from UGC, curated and then edited.

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Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing

Facts Tell, Stories Sell – How Infotainment Inspires Action in B2B Marketing | mobilevideo | Scoop.it

According to a recent CMI & MarketingProfs study, 93% of B2B marketers use content marketing across an average of 15 different tactics. But it’s not just quantity that wins with B2B buyers.Individual buyers and buying committees have to sort through a lot of information to make decisions and the marketers that can make the experience of information discovery, consumption and next steps a easy and positive one, will win the day.

 

One of my favorite expressions that illustrates this evolution in B2B content is:Facts Tell, Stories Sell....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 22, 2014 10:31 AM

Just the facts, I mean the story about B2B sales. ;-)

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Effective or Efficient? Which Market Research Business are You in ...

Effective or Efficient? Which Market Research Business are You in ... | mobilevideo | Scoop.it
One question that I constantly come back to in the day-to-day business of Market Research is: if what we do is so powerful, helping companies get in touch with their consumers' needs, wants, desires, why is it that we aren't on ...
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Supporting culture change with customer feedback

Supporting culture change with customer feedback | mobilevideo | Scoop.it
Supporting culture change with customer feedback March edition available now! Customer Experience Magazine is packed full of all the latest news and articles from the world of Customer Experience.
CathyClarke's insight:

The importance of "visible" customer feedback.

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Think Your App Is Beautiful? Not Without User Experience Design - Smashing Magazine

Think Your App Is Beautiful? Not Without User Experience Design - Smashing Magazine | mobilevideo | Scoop.it
In the mid-2000s, digital designers tended to fall into one of two buckets: user experience design (UX) and visual design (although titles varied). Visual design was, in a sense, applied graphic design, and it brought UX to life in pixels.
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Using User Generated Content to Increase Product Page Conversions | The Data Point

Using User Generated Content to Increase Product Page Conversions | The Data Point | mobilevideo | Scoop.it
Rent the Runway used user generated content to increase conversions by 200%. Learn more about how ecommerce retailers are using UGC to foster engagement.
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How to Reach the Right Audience via User-Generated Visual Content

How to Reach the Right Audience via User-Generated Visual Content | mobilevideo | Scoop.it
ADOTAS – Visual content on the web is on the rise. High-speed Internet is pretty much ubiquitous these days, and [...]
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What market research can learn from Sherlock Holmes

What market research can learn from Sherlock Holmes | mobilevideo | Scoop.it
Just like Sherlock and Watson, Research is here to inch closer to the center stage than ever before in a brave new data and insight driven world. Here's why.
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10 Ways Mobile Is Transforming Health Care - Business Insider

10 Ways Mobile Is Transforming Health Care - Business Insider | mobilevideo | Scoop.it
10 Ways Mobile Is Transforming Health Care
Business Insider
Without a doubt, 2014 will be declared the year mobile became mighty in healthcare.
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Medallia CEO Borge Hald, on gauging customer sentiment - San Jose Mercury News

Medallia CEO Borge Hald, on gauging customer sentiment - San Jose Mercury News | mobilevideo | Scoop.it
Medallia CEO Borge Hald, on gauging customer sentiment
San Jose Mercury News
A: The world is becoming more and more customer-centric.
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What GoPro means when it calls itself a media company - Quartz

What GoPro means when it calls itself a media company - Quartz | mobilevideo | Scoop.it
What GoPro means when it calls itself a media company
Quartz
“GoPro videos” have become their own genre, capturing a certain first-person aesthetic with energy that traditional videography often lacks.

Via Christoph Diermann
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Market Research & Lost Mojo: Article Synopsis - Research Rockstar

Market Research & Lost Mojo: Article Synopsis - Research Rockstar | mobilevideo | Scoop.it
Andrew Reid, son of Market Research luminary Angus Reid, says Market Research has “lost its mojo.”
CathyClarke's insight:

see source at Entrepreneur magazine

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Why Has Social Media Analytics Met With Limited Success In Market ...

Why Has Social Media Analytics Met With Limited Success In Market ... | mobilevideo | Scoop.it
In this post I will highlight a couple of examples of success, but I will then illustrate why, IMHO, it has not had the scale of success in market research that many people had predicted, and finally share a few thoughts on where ...
CathyClarke's insight:

A few interesting ideas about the future of market research.

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The ROI of User Experience with Dr. Susan Weinschenk

ROI of User Experience. http://www.humanfactors.com/project/index.asp About this video: In this animated video Dr. Susan Weinschenk demonstrates how user cen...
CathyClarke's insight:

I had bookmarked this classic a long time ago. A good reminder, and always fun to watch hand-drawn animation.

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