Starting out two and a half years ago with a handful of content creators and three or four people working production, the studio has since swelled to more than 200 partners and a full-time support staff of 140, with plans to ramp up to 1,000 partners in the next few months. Their offices sprawl into several buildings, as well as to two nearby rented apartments where staff and talent live and work. Maker is on the lookout for 50,000 square feet elsewhere
As it seeks to launch nearly 100 new channels featuring professionally produced video, YouTube (NSDQ: GOOG) has a key advantage over original video competitiors like Hulu and Yahoo: millions more viewers can see its promos.
Après les jeux vidéo et la musique, quel est le prochain secteur à pouvoir être « socialisé » ? La vidéo est déjà largement concernée. Un quart du trafic du site de Canal+, par exemple, provient de Facebook, contre 5 % seulement il y a six mois. On peut aussi citer Dailymotion, qui a enregistré 5 % d'utilisateurs actifs en plus par mois depuis le lancement d'Open Graph. Ou encore les sites de location de vidéos, comme Netflix. Notre travail, c'est d'accompagner les petites entreprises dans leur croissance et les grandes entreprises dans leur « socialisation ». Enfin, je crois beaucoup à l'e-commerce. Le partage des achats a un pouvoir démultiplicateur très fort.
The start of the current fall television season has highlighted the importance of social media in driving awareness and tune-in for new and established TV series as audience consumption habits continue to fragment across device and social...
SAN FRANCISCO - Bolstered by its success in creating video gaming programming, Los Angeles-based Machinima is expanding into more narrative, live-action content, said Sanjay Sharma, Senior VP of Strategy & Business Development at Machinima, during...
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