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» The YouTube Laugh Factory: A Studio System for Viral Video

» The YouTube Laugh Factory: A Studio System for Viral Video | videoagency | Scoop.it

Starting out two and a half years ago with a handful of content creators and three or four people working production, the studio has since swelled to more than 200 partners and a full-time support staff of 140, with plans to ramp up to 1,000 partners in the next few months. Their offices sprawl into several buildings, as well as to two nearby rented apartments where staff and talent live and work. Maker is on the lookout for 50,000 square feet elsewhere

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ComScore Video Rankings: YouTube Usage Spiked 72 Percent Over 2010

ComScore Video Rankings: YouTube Usage Spiked 72 Percent Over 2010 | videoagency | Scoop.it
As it seeks to launch nearly 100 new channels featuring professionally produced video, YouTube (NSDQ: GOOG) has a key advantage over original video competitiors like Hulu and Yahoo: millions more viewers can see its promos.
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Getting to Know Maker Studios(Hollytube)

Getting to Know Maker Studios(Hollytube) | videoagency | Scoop.it
A year ago I invested, along with Dana Settle at Greycroft Partners, in a startup company calle...
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« Bientôt, les gens passeront plus de temps sur Facebook que devant la télévision »

« Bientôt, les gens passeront plus de temps sur Facebook que devant la télévision » | videoagency | Scoop.it

Après les jeux vidéo et la musique, quel est le prochain secteur à pouvoir être « socialisé » ?
La vidéo est déjà largement concernée. Un quart du trafic du site de Canal+, par exemple, provient de Facebook, contre 5 % seulement il y a six mois. On peut aussi citer Dailymotion, qui a enregistré 5 % d'utilisateurs actifs en plus par mois depuis le lancement d'Open Graph. Ou encore les sites de location de vidéos, comme Netflix. Notre travail, c'est d'accompagner les petites entreprises dans leur croissance et les grandes entreprises dans leur « socialisation ». Enfin, je crois beaucoup à l'e-commerce. Le partage des achats a un pouvoir démultiplicateur très fort.

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Machinima hits 1 billion monthly video views

Machinima hits 1 billion monthly video views | videoagency | Scoop.it
Machinima, the biggest site for game-related videos, said today it has hit more than 1 billion monthly video views for the month of November.

The milestone shows just how huge game-related video...
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'Fred' when online stars become TV stars

'Fred' when online stars become TV stars | videoagency | Scoop.it
Nickelodeon has ordered a third movie and a 20-episode series from Lucas Cruikshank based on his popular YouTube character known as Fred.
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Why YouTube Annotations Can Make the Difference Between Viral and Lame

Why YouTube Annotations Can Make the Difference Between Viral and Lame | videoagency | Scoop.it
Guest post by Andy Harvard, a Marketing Executive at Skeleton Productions, a UK based Internet video production company.
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80% of Smartphone Users Multitask While Watching TV [STATS]

80% of Smartphone Users Multitask While Watching TV [STATS] | videoagency | Scoop.it

80% of Smartphone Users Multitask While Watching TV [STATS]

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Time for Television Ratings to Get Social

Time for Television Ratings to Get Social | videoagency | Scoop.it
The start of the current fall television season has highlighted the importance of social media in driving awareness and tune-in for new and established TV series as audience consumption habits continue to fragment across device and social...
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Disney and YouTube Make a Video Deal

Disney and YouTube Make a Video Deal | videoagency | Scoop.it
Both of the companies are betting that a new partnership will help them surmount separate but equally worrisome hurdles.

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Will YouTube's Hollywood Experiment Pay Off?

Will YouTube's Hollywood Experiment Pay Off? | videoagency | Scoop.it
Experts are skeptical of the Google company's new initiative featuring 100 TV-style video channels.
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Will Robert Kyncl and YouTube Revolutionize Television?

Will Robert Kyncl and YouTube Revolutionize Television? | videoagency | Scoop.it
Online version of the weekly magazine, with current articles, cartoons, blogs, audio, video, slide shows, an archive of articles and abstracts back to 1925...
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Pourquoi Youtube va tuer la télé

Pourquoi Youtube va tuer la télé | videoagency | Scoop.it
Qui ?
Robert Kyncl, vice president of global content partnerships de YouTube, ex-Netflix.
Quoi ?
On attendait la Google TV, c’est Youtube quia dominé le CES.
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TechCrunch | How People Watch TV Online And Off

TechCrunch | How People Watch TV Online And Off | videoagency | Scoop.it
At this point, video is just a regular part of the web. But how is it gaining on regular TV watching.
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Schmidt Reckons Most TVs Will Have Google TV By Mid-2012

Schmidt Reckons Most TVs Will Have Google TV By Mid-2012 | videoagency | Scoop.it

Welcome Youtube on all screens soon! advertisers be ready.

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YouTube And TV Ads Are Better Together

YouTube And TV Ads Are Better Together | videoagency | Scoop.it
YouTube and TV ads work very well together, according to new research from Google and Ipsos, which shows that online video ads and TV ads are very complimentary.
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[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% | Unbounce

[Case Study] Using Video to Lift Landing Page Conversion Rate by 100% | Unbounce | videoagency | Scoop.it
This case study shows how leveraging a video gave a 100% conversion lift on a landing page.
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How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week - Advertising Age

How to Succeed at Viral Video Now: Distribution and Patience | Special: Advertising Week - Advertising Age | videoagency | Scoop.it
Building a successful video virus requires more than clever creative.
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Is YouTube Trying to Kill Cable TV? | Sparksheet

Is YouTube Trying to Kill Cable TV? | Sparksheet | videoagency | Scoop.it
Next year, YouTube will launch roughly 100 channels in collaboration with entertainment heavyweights like Madonna, Ashton Kutcher and Emmy-nominated producer...

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80% of Smartphone Users Multitask While Watching TV Mashable 80% of Smartphone Users Multitask While Watching TV | The top source for social and digital news

80% of Smartphone Users Multitask While Watching TV Mashable 80% of Smartphone Users Multitask While Watching TV | The top source for social and digital news | videoagency | Scoop.it
Yahoo! Mobile and RazorFish polled 2,000 U.S.
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Beet.TV: Machinima Expands with Narrative, Live-Action Content; Claims 85 Million Monthly Uniques

SAN FRANCISCO - Bolstered by its success in creating video gaming programming, Los Angeles-based Machinima is expanding into more narrative, live-action content, said Sanjay Sharma, Senior VP of Strategy & Business Development at Machinima, during...
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Maker Studios: The YouTube Savants Talk Channel Expansion - Forbes

Maker Studios: The YouTube Savants Talk Channel Expansion - Forbes | videoagency | Scoop.it
Last week I wrote about YouTube's potential culture shift as it begins to develop channels with broader audiences in mind. The announcement Oct.
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