Are you able to deliver quantifiable results for your marketing? If not, you're not alone.
"The problem: 71% of marketers in 2013 were unable to deliver satisfying metrics or reporting to demonstrate clear ROI," according to an infographic from Vidyard.
One issue regarding ROI is that "text-based content assets are difficult to track once syndicated," Vidyard states. "Video, on the other hand, is much different."
What makes video easier to track and measure? Some 43% of video marketers are able to capture content metrics across all channels compared with just 16% of non-video marketers, according to research cited in the infographic.
You also can track many metrics for video marketing, such as individual viewers, duration of views, and much more.
USA TODAY AOL joins the rush for exclusive video online CBS News The New York Internet company on Tuesday announced what it called a "new premium video experience" for its AOL.com homepage that will feature content from partners such as HSN, Conde...
The value of a Facebook video view Marketing Interactive The trend towards videos on social media has been upon us for a while now, with major social media platforms such as Facebook, Twitter and Instagram offering a space for videos to thrive.
StarMaker Updates App With 'Music Video Selfies' Mashable StarMaker updated its karaoke singing-competition app Tuesday, with new video capabilities that enable users to create "music video selfies." Created by StarMaker Interactive, the app is...
"This Glossary of Video Terms and Acronyms is a compilation of material gathered over time from numerous sources. It is provided "as-is" and in good faith, without any warranty as to the accuracy or currency
of any definition or other information contained herein."
Business Insider Five findings about digital video news Pew Research Center News audiences are watching more digital news video than ever before and newsrooms are investing in creating more video content.
Forbes Mobile Video Viewers Spend Majority Time Watching Long-Form Content Forbes Jonathan Wilner, Ooyala's Vice President, Product, explained in a recent interview that “what's really driving the maturation of the [broadband video] industry today...
How to Turn Your iPad Into the Ultimate Video Rig Wired While we still don't condone using your iPad to record video at concerts, we do think the tablet is, in general, a great tool for shooting, editing, and sharing videos.
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