Social Video Success Strategies
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Social Video Success Strategies
A collection of news, tips and commentary about how to use video and social media publicity for business storytelling success
Curated by Janet Vasil
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Rescooped by Janet Vasil from YouTube Tips and Tutorials
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Benefits of Hosting a Hangout On Air, Plus More #HOATips!

Hosting a LIVE Google+ Hangout On Air or a YouTube Live streaming event on your channel can have a lot of benefits, especially in terms of audience developme...

Via Ileane Smith
Janet Vasil's insight:

Google Hangouts and YouTube LIVE are game-changers.  You can create a digital media platform by starting your own "TV" channel to  spread your message and build a following with these amazing tools.

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Want to Reach More Humans? Try Sounding Like One (via Storytelling)

Want to Reach More Humans? Try Sounding Like One (via Storytelling) | Social Video Success Strategies | Scoop.it
“There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.”
Via Karen Dietz
Janet Vasil's insight:
I write video scripts and help clients with on camera presentation so I am always writing for the spoken word. I will look at their copy full of what I call 50-cent words, corporate speak and jargon and ask, would you say that? This short article can help writers use that more natural communication style as well
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Top Trends in Social Medical Marketing

Top Trends in Social Medical Marketing | Social Video Success Strategies | Scoop.it

Wrangling in new patients is difficult in areas with competitive healthcare. This is especially true for specialty clinics and small hospitals that are dwarfed by large hospitals, though there are strategies via social medical marketing that can help boost your local exposure.

As everyone knows, having a strong online presence is a necessity for every industry. Marketing teams over the last few years have researched and developed strategies for generating likes, shares, followers, and other Web disciples to no avail, largely because theInternet is always changing. Simply put, every online strategy needs to be unique based on a business’ personality. As a healthcare specialist, you need to find ways to ensure your online followers know that you are an authority in your field and a practice they can trust.

Building up a reputation as an expert with social medical marketing is easy with the right approach. Firstly, you need to develop a strong social media presence by securing accounts on LinkedIn, Google+, Facebook, Twitter, and any other platform you think will help. Not only do these allow you to share information and stay in touch with patients, you are also taking control of your practice’s (your brand’s) name. Even if you decide to leave one account alone because you’re not seeing results, you can always go back to it later.

Next, you need to fill your profiles full of information that makes it easy for patients to find out who you are, what you do, and where your practice is located. This links back to branding basics; you need to develop a marketing platform, brand imagery, and messaging that relays info back to your patients that is easy to understand. Stay consistent throughout your profiles, too, in order to reduce any confusion.

Incentivizing Social Media
Having media accounts is useless without followers. Few patients have a reason to follow their doctor on Facebook — it’s up to you to convince them otherwise. Start by asking patients to like your pages and profiles (put your info on a business card, perhaps?) and even incentivize the process with deals. Or, if you’re really into making a splash in the online community, send patients information via social media about upcoming appointments and health information they may find informative. The same idea applies to emailed newsletters, text message appointment times, and other reminders.

Visualizations
Marketers have found that people react better to bright, attractive imagery rather than boring blocks of Web text. When you’re making posts or publishing blogs on social media, accompany them with multimedia like videos, infographics, and images. People are more likely to halt their newsfeed scrolling if they come across something that pops off the page. Think visual when you start out on your campaign and find pictures and graphs that accurately reflect your information.

Website Linking
Websites are like secondary storefronts for modern businesses. In terms of social medical marketing, link to and from your website with your social profiles and keep it stocked full of new, original, and accurate information about your practice and the healthcare industry. As mentioned, the best marketing campaigns set you up as a professional authority in a field. Writing pamphlets, articles, and blogs can help support this idea — all you have to do is link them through to your website.

Enlisting the Masses
It would be impossible for you, a busy doctor or healthcare professional, to do all of this on your own. Instead, enlist help from your staff and other experts. Did you get a new x-ray machine? Call up a radiologist and have them write up a few hundred words that you then publish on your website. Don’t be afraid to try new things, either; sometimes the most successful strategies are the ones no one has ever tried before.

Going Forward
The most important thing to do is to keep at it. Don’t give up if you don’t have every Facebook follower in town; focus instead on the long-term goal of creating an online brand and presence. Healthcare is a difficult, competitive field on the Internet. It is your job, and you should employ social medical marketing in order to support your practice as an authority and to provide patients with information.


Via Plus91
Janet Vasil's insight:

A good read and while I don't agree with every point, they make sense. I work with aesthetic medical professionals who want to create social media buzz with video. 

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Sedra T.'s curator insight, November 25, 2013 6:10 AM

SMEs should have a strong online presence to stay competitive in online market and, particularly, produce unique and valuable content.

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Why Landing Pages That Work Have Video

Why Landing Pages That Work Have Video | Social Video Success Strategies | Scoop.it
Your business needs landing pages that work for your PPC campaign to succeed. Learn why the highest converting landing pages are custome video landing pages

Via Agi Anderson
Janet Vasil's insight:

Nothing is more engaging online than video.

 

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Agi Anderson's curator insight, October 21, 2013 8:35 AM

I am huge advocate of capturing online visitors. I really believe video draws people in, but then you need a methdod to capture. 

How Are you capturing your online visitors? Create custom capture forms and keep connected once they make contact with Aweber
Agi Anderson's curator insight, December 16, 2013 11:05 PM

Are you using landing pages to capture your onlinee visitors?

Gyan Pratap Singh's curator insight, December 29, 2013 3:53 AM

So next will be LP with Video.

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The Kind of Video You Should Create for Your Business - Whiteboard Friday

The Kind of Video You Should Create for Your Business - Whiteboard Friday | Social Video Success Strategies | Scoop.it
“ It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create.”
Via sylviaunlimited
Janet Vasil's insight:
Deciding what kind of video to do for your business can be fun!
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One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS

One Year Later, Medium Is Changing the Way Its Writers Write and Its Readers Read | Mediashift | PBS | Social Video Success Strategies | Scoop.it
It was just more than a year ago that Ev Williams and Biz Stone created the publishing platform Medium....At the heart of Medium is a sense of connectedness between those who create words and those who consume them, and the site’s future looks promising to technology experts like Warren.“As a platform, I envision Medium becoming a curated magazine of sorts that lives digitally,” she wrote via email. “I think with a strong tablet app that is able to curate Medium’s content flipboard-style, the platform could actually also be a publication in its own right.”For now, the site continues to guide readers through a consumptive experience unlike any other — and meanwhile, the writers are responsible for building up Medium’s content and shaping the site, post by post. “We want to optimize for great interactions between writers and readers,” Davies wrote via email....
Via Jeff Domansky
Janet Vasil's insight:
Check out this site for more in-depth online content
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Attribution, Linking and Plagiarism Prevention Tips for Online Journalists


Via Robin Good
Janet Vasil's insight:

How to properly credit others for their work.   Good primer.

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Rob Schneider's curator insight, October 8, 2013 4:34 AM

Sharing because it's so important. I realized how important it was after forgetting to attribute a source to a photo. Plagiarism just plain sucks on all levels, but overlooking source attribution is bad manners at best.

FrancoisMagnan's curator insight, October 8, 2013 5:32 AM

Des conseils pour éviter le plagiat destinés aus journalistes comme à tous ceux qui écrivent régulièrement en ligne. Un rappel de bonnes pratiques.

Carlos Bisbal's curator insight, October 8, 2013 9:08 AM

Presentación en Slide publicada hace unos días por Steve Buttry que enumera todas las situaciones en las que es posible correr el riesgo de ser acusado de plagio.

La presentación es un resumen de consejos para periodistas online que tienen que lidiar a diario con la adición de enlaces de referencia, la concesión de créditos y la atribución de autoría y evitar ser acusados de plagio.

Un buen consejo que no debe tomarse a la ligera

Rescooped by Janet Vasil from Public Relations & Social Media Insight
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Digital Storytelling | Social Media Today

Digital Storytelling | Social Media Today | Social Video Success Strategies | Scoop.it
So what kind of structure works and what is the right dynamic to achieve success? It begins with listening. Understanding what your audience is interested in and how they want to interact with your brand....My philosophy is simple. The traditional channels for storytelling may have changed and are certain to change more, but what remains constant is the power of listening, of earning your way into a conversation, and respect for your audience. This is the foundation for a new communications contract between businesses and stakeholders that’s based on genuine engagement....
Via Jeff Domansky
Janet Vasil's insight:
Engagement with your audience thru relevant content and stories sells without selling online..blatant buy my stuff advertising can feel like spam and be ignored.
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5 YouTube SEO Myths That Need to be Exposed

5 YouTube SEO Myths That Need to be Exposed | Social Video Success Strategies | Scoop.it

Quiet as it’s kept, I reached another milestone on my YouTube channel last month. Since I uploaded my first YouTube video 4 years ago, I’ve been able to rack up over 150,000 views on my channel.


Via Ileane Smith
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Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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3 Keys To Massive Social Sharing Of Your Stories

3 Keys To Massive Social Sharing Of Your Stories | Social Video Success Strategies | Scoop.it
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success.

Via Karen Dietz
Janet Vasil's insight:

Tell your story more effectively by remembering these essentials

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Karen Dietz's comment, June 24, 2013 2:47 PM
Happy the article is useful and many thanks for your comments!
Ujima Magazine's comment, June 26, 2013 3:53 PM
Since I am new to this, I find these tips to be very useful.
Karen Dietz's comment, June 26, 2013 4:35 PM
Welcome Ujima and i hope you find many more articles here to help you!
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Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer

Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer | Social Video Success Strategies | Scoop.it

Via Robin Good
Janet Vasil's insight:

This looks like an easy tool that could be used to "curate" a sizzle reel from the best parts of your own videos as well as tell video stories combining your video clips with clips collected from others.

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Neil Ferree's comment, April 25, 2013 3:16 PM
Next to last comment → once you guys at ReelSurfer finalize your case study → I'd like to read it 30 seconds later
ReelSurfer's comment, April 25, 2013 8:46 PM
Will do! We are also in a private beta to allow our clips to link back to promote a site or a product. Would love to invite anyone from this thread to take part. Please email neil@reelsurfer.com if you want more info.
Ness Crouch's curator insight, May 23, 2013 5:09 AM

Wow this could make presentations so much easier!!

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Digital Marketer Publishes Newest Marketing Tip Video on Facebook Partner ... - PR Web (press release)

Digital Marketer Publishes Newest Marketing Tip Video on Facebook Partner ... - PR Web (press release) | Social Video Success Strategies | Scoop.it
Digital Marketer Publishes Newest Marketing Tip Video on Facebook Partner ...
Janet Vasil's insight:

Video shows you how to use FB partners category.

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Content Marketing 101

Content Marketing 101 | Social Video Success Strategies | Scoop.it
Content marketing is marketing that shouldn’t feel like marketing at all. No banner ads, no celebrity endorsements, no salesmen knocking on front doors.
Janet Vasil's insight:

Good overview and helpful hints for making inbound marketing/content marketing work for you.

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Rescooped by Janet Vasil from Cendrine Marrouat Photography
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10 online video creation services you should try today

10 online video creation services you should try today | Social Video Success Strategies | Scoop.it
Do you know that YouTube is the top 2 search engine in the world? Every day, 100 million people around the world watch an online video, and by 2017, videos will make up 74 percent of all internet traffic! Further, more than half of marketing professionals see the best results when they include that visual format in their content strategy.

Via Cendrine Marrouat - cendrinemarrouat.com
Janet Vasil's insight:

Video is taking over the Internet.  These tools can help you get in the game.

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Maryse Rebillot's curator insight, May 27, 2014 5:52 AM

Personally, I tried PowToon. Just for a try. Very fun and easy to use whether you want to promote your products, services.. or just yourself!

Surely a good way to differentiate yourself... Plan a couple of hours to have it done properly.

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Affordable Tools to Convert Your Smartphone into a Video Studio

a list of a few inexpensive audio and video accessories that will dramatically improve the quality of video filmed with your iPhone, Android.
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Definition of PR? Don't Fence Me In | The PR Coach

Definition of PR? Don't Fence Me In | The PR Coach | Social Video Success Strategies | Scoop.it
What is PR today? Depending on who you talk to, it's either stuck in the prehistoric era of the dinosaurs or trapped in the social media Twilight Zone.

 

Smart PR pros recognize a foundation of traditional PR integrated with a new social media toolbox, content marketing and new digital channels is the recipe for success.

 

Will “Old PR” go extinct?

Brian Kilgore doesn’t think so though, if you read his recent The Huffington Post article Don’t Insult PR People by Calling Them Marketers...


Via Jeff Domansky
Janet Vasil's insight:

The growth of online publicity and social media have changed the public relations world, but traditional methods can still work!

 

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ELISA TANGKEARUNG's curator insight, October 23, 2013 1:57 AM

...

Janine Lloyd's curator insight, October 24, 2013 3:24 AM

PR professionals must include traditional PR, marketing and social media into their campaigns , otherwise you may be of limited value to many companies. "The true PR pro is open to new ideas and adopts and adapts to new disciplines and technology fluidly."

Jared Hill's curator insight, October 24, 2013 2:28 PM

Great info to maintain

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It's Live Now Google’s Suite of its Digital Resources to Journalists: Google Media Tools

It's Live Now Google’s Suite of its Digital Resources to Journalists: Google Media Tools | Social Video Success Strategies | Scoop.it
Excerpt from "Home Page" of the new Google's hub: "Consider this your starting point to tap into Google’s suite of digital tools that can enhance newsgathering and exposure across television, radio, print and online. Whether it’s refining your advanced search capabilities, improving audience engagement through Google+, or learning how to visualize data using Google Maps, this website is intended to guide you through all the resources Google offers to journalists." Here are the sections of this new Google’s Suite: 1. Gather and Organize - Advanced Search - Google Trends and Analytics - Google Consumer Surveys - Google Drive 2. Publish - Google News - Google Images - Webmaster Central - Google Analytics - Custom Search Engine 3. Engage - Google+ and Hangouts - YouTube 4. Develop - Google Web Toolkit - Google App Engine - Android developers - YouTube Partnerships 5. Visualize - Google Maps Engine - Google Maps API - Google Crisis Map - Google Earth - Google Earth Engine Timelapse - Google Fusion Tables - Google Charts 6. Additional Resources - Google Politics & Elections - Transparency Report - Google Crisis Response Check out it: http://www.google.com/get/mediatools Announced by The Next Web some hours ago with this article: http://thenextweb.com/google/2013/10/16/google-guides-journalists-towards-digital-resources-google-media-tools-hub
Via Giuseppe Mauriello
Janet Vasil's insight:
Always looking for more media tools...Gotta check this out!
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Create Time-Lapse and Stop-Motion Video with Any iOS or Android Smartphone

Create Time-Lapse and Stop-Motion Video with Any iOS or Android Smartphone | Social Video Success Strategies | Scoop.it

Via Robin Good
Janet Vasil's insight:
Fun new app for time lapse and slo-mo video
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New blogging platform Ghost launches to public

A new blogging platform called Ghost is now available to the public. It was launched by former WordPress thought leader John O'Nolan and promises to be much easier to use the more complicated WordPress...
Via Jeff Domansky
Janet Vasil's insight:
A new blogging platform to check out.
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Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media | TechCrunch

Twitter Co-Founder Evan Williams Lays Out His Plan For The Future Of Media | TechCrunch | Social Video Success Strategies | Scoop.it
Twitter Co-Founder Evan Williams has an ambitious new plan: to shift our daily reading habits away from consuming incremental news bites and towards engaging with enlightened ideas curated by an intelligent algorithm. Ordinarily, such a goal would seem utopian, were it not for the fact that Williams is among a handful of Internet pioneers who have disrupted the media industry multiple times.Before Twitter terraformed the landscape of news distribution, Williams’s first smash hit, Blogger, became the branded namesake for an upstart generation of amateur writers to challenge the established players.Most importantly, Medium, his new platform for publishing mostly long-form content, has quickly garnered popularity — and infamy. In only a few months, its most popular contributions are making front-page headlines and snagging millions of views. In our Silicon Valley bubble, its contributors semi-regularly spark industry wide-conversations among the Internet elite....
Via Jeff Domansky
Janet Vasil's insight:
Serious thought leadership about the nature of "news" and producing media that matters. Good read.
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The Kind of Video You Should Create for Your Business - Whiteboard Friday

The Kind of Video You Should Create for Your Business - Whiteboard Friday | Social Video Success Strategies | Scoop.it
“It's increasingly clear how valuable video marketing can be, but many people struggle to figure out what types of video to create.”
Via Ileane Smith
Janet Vasil's insight:
Good list of possibilities to get you started with online video, a new essential for business.
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Is Your Video Blog a Big Turn Off?

Is Your Video Blog a Big Turn Off? | Social Video Success Strategies | Scoop.it
Blog post at WriteClever.com : Why I Might Not Watch Your Video Blog

I'm going to come right out and say it - some video blogs drive me round the

bend.

 

Adrienne Smith, for example, has recently published a post on how to change your WordPress user name, with a very helpful instructional video.

 

Barry Wells has created a number of posts with excellent videos, including his recent article demonstrating the WordFence plugin in action.

 

Ms Ileane is one of the blogging queens of YouTube and has recently published a post with a great video on how to set up site search in Google Analytics.


Via Ileane Smith
Janet Vasil's insight:

Excellent tips for doing video blog posts that serve your audience.  If it's better to write a post than create a video, do it! .

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Rescooped by Janet Vasil from Video Marketing & Content
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Video Content Channels: Which Should You Use?

Video Content Channels: Which Should You Use? | Social Video Success Strategies | Scoop.it
Have a sneaking suspicion that you're missing out on a world of video opportunity? Limiting your brand to YouTube without combing through the other available options may curb your video content mar...

Via Video Marketing Journal
Janet Vasil's insight:

Get your videos working beyond YouTube. Check out some of these other top video sharing platforms.

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Why your brain loves music

Why your brain loves music | Social Video Success Strategies | Scoop.it
New neuroscience study sets out to explain why in some respects music offers the same sort of pleasure as a really good thriller.

Via Karen Dietz
Janet Vasil's insight:
Music in video is an art of its own that can make or break your story. This article explains some of the reasons why. Music is used to set the mood and manipulate emotions in movies, TV shows, news features and video stories and as a classically trained vocalist and TV storyteller, I always hear it. I don't like being told how to feel about something,but it can be highly effective. Think of the theme from Jaws (dum,dum,dum,dum DUM,DUM) and how it foreshadows the shark attacks - ominous and thrilling! It's a fun exercise to perk up your ears to the music used in media and notice how it plays on your emotions.
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Karen Goldfarb Copywriter's curator insight, May 3, 2013 1:18 PM

We are always trying to work out where the music or copywriting / story is heading, and enjoy the journey even if we're wrong. "There is pleasure even in being deceived."

Mirjana Podvorac's curator insight, May 4, 2013 2:08 PM

Some new research on some things teachers have known and used for a long time.

Nimah Nirvanova's curator insight, May 7, 2013 9:27 AM

brainy fun

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The Top 5 Marketing Mistakes on Twitter and How to Avoid Them | The 7 Graces of Marketing - ethical marketing for social entrepreneurs

The Top 5 Marketing Mistakes on Twitter and How to Avoid Them | The 7 Graces of Marketing - ethical marketing for social entrepreneurs | Social Video Success Strategies | Scoop.it
The new marketing paradigm of Twitter can be a steep learning curve for business owners. Author Lynn Serafinn shares useful tips from her book Tweep-e-licious! (The flow of social media communication goes both back and forth...and even sideways!
Janet Vasil's insight:

Many people don't "get" Twitter and how to use it effectively.  This article could have you tweeting right in no time.

 

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