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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Karen Dietz
Janet Vasil's insight:

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

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Karen Dietz's curator insight, June 30, 2014 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Barbara Ganley's curator insight, July 7, 2014 8:12 AM

Useful to nonprofits, too

From around the web

Social Video Success Strategies
A collection of news, tips and commentary about how to use video and social media publicity for business storytelling success
Curated by Janet Vasil
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Top 9 Ways to Get More Views on Your YouTube Videos

Top 9 Ways to Get More Views on Your YouTube Videos | Social Video Success Strategies | Scoop.it
By following these 9 strategies, you will notice an increase of views on your YouTube videos and be on your way to increasing your freelance video business!
Janet Vasil's insight:

Good overview of the tools YouTube makes available to help you build your audience and get more views.  But don't stop with racking up numbers on YouTube.  Make sure you are driving video viewers to online "real estate" you control and own such as your blog or website.

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Storytelling Tools – Creative Hacks for Stand Out Branding

Storytelling Tools – Creative Hacks for Stand Out Branding | Social Video Success Strategies | Scoop.it
If you're trying to build a name for your business but can't afford a full-time content production team, there are a number of storytelling tools you can use to create engaging content. Check out the following five... Racontr Racontr lets you integrate multiple components into your brand stories. Mix everything from videos and images to text and audio…

Via Karen Dietz
Janet Vasil's insight:

Handy tools for D-I-Y digital storytelling.

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Karen Dietz's curator insight, April 21, 1:50 PM

It's Tuesday and time for biz storytelling tools!


Story branding colleague [url=/u/193059 x-already-notified=1]Omar Kattan[/url] has put together this list and it looks fabulous. There are 5 digital storytelling tools that look fast and easy to incorporate into your storytelling tool bag. 


For small businesses, it's always crunch time so finding and using tools that are easy to use are critical.


Try these out. I bet you find one or more that works great for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Laura Rosillo's curator insight, April 22, 5:11 AM

AÑADA su visión ...

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Physician Branding on Social Media - YouTube

Physicians can brand themselves on social media using a “hub and spoke strategy,” says Kevin Pho, MD, of KevinMD.com, social media’s leading physician voice....
Janet Vasil's insight:

A Social Branding Strategy for physicians from a leading Doc in social media.

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How to do Keyword Research for YouTube Videos

Here are the tools I use to do keyword research for YouTube as well as a free strategy you can start using immediately.
FULL ARTICLE: http://bit.ly/1GhJSPT


Via Ileane Smith
Janet Vasil's insight:

Good approach to help you do the research and build an audience.

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Ileane Smith's curator insight, April 2, 3:39 PM

Great tips from Matt Ballek. I appreciate what he says about going back after 30 days to see if the keywords you picked are working. 

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Steller Storytelling App Gets A Huge Makeover

Steller Storytelling App Gets A Huge Makeover | Social Video Success Strategies | Scoop.it

Steller is a story-telling app that has been around since the beginning of 2014, but today the company has announced a huge overhaul of the app’s UX to make editing and creating that much simpler.


Via Andy Bull
Janet Vasil's insight:

Looks like a fun app for creating  and sharing mini-movies quickly and easily with your phone. Check it out

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Andy Bull's curator insight, March 27, 6:06 PM
Worth checking out
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Social Video Success Strategies | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via Kamal Bennani
Janet Vasil's insight:

This article outlines a good strategy for making the most of LinkedIn.

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ManufacturingStories's curator insight, March 25, 3:47 PM

Easy & effective LinkedIn profile improvement strategies .

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Video Posts Double Organic Reach on Facebook

Video Posts Double Organic Reach on Facebook | Social Video Success Strategies | Scoop.it
“ Despite Facebook's confusing and constantly changing algorithm, all hope is not lost.”
Via Video Marketing Journal
Janet Vasil's insight:
FB changes have dramatically reduced organic search, but adding video may bring some of that traffic back.
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How to break 10 original news stories a week

How to break 10 original news stories a week | Social Video Success Strategies | Scoop.it
This module, 'Issue-led journalism' explores how a simple editorial strategy can guarentee a steady stream of up to 10 original stories a week.

Via Andy Bull
Janet Vasil's insight:

Think like a journalist to find your brand stories.

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Make Whiteboard Videos that Rock

2014 is shaping up to be the year of the whiteboard video. Several new tools have come out to make creating this type of video easier, but the challenge remains
Janet Vasil's insight:

Several fun and relatively easy online tools came out this year for creating sketch and whiteboard videos.  You can use them for  commercials, explainer videos and more , but you'll need to figure out how to craft an effective visual story on your own.

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3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | Social Video Success Strategies | Scoop.it

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?


Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.


To show you how you can gain more traffic through content creation, I’ve created an infographic that breaks down all the strategies you need to follow. From increasing readability to gaining more social shares, the steps in this infographic will help you increase your traffic...


Via Jeff Domansky
Janet Vasil's insight:
Good resource to keep handy to make your content marketing more effective.
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Jeff Domansky's curator insight, August 31, 2014 12:58 AM

Neil Patel has three smart content tactics to help you get better content marketing results.

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10 Free Online Video Editors

10 Free Online Video Editors | Social Video Success Strategies | Scoop.it
Web Hosting Review Boards has a vast repository of info which isn't limited to iPage Reviews & other hosting reviews but free online video editor as well..

Via Ana Cristina Pratas
Janet Vasil's insight:

I am not familiar with many of these, but look forward to giving them a try. .

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Donald Schwartz's curator insight, August 30, 2014 7:44 AM

Maybe this a is start for you? I'm sure there's an upsell in here somewhere.

Nevermore Sithole's curator insight, September 10, 2014 6:53 AM

10 Free Online Video Editors

ManufacturingStories's curator insight, October 12, 2014 11:25 AM

For more resources on STEM Education visit http://bit.ly/1640Tbl

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How to Start to Write an eBook and Actually Finish it in 30 Days

How to Start to Write an eBook and Actually Finish it in 30 Days | Social Video Success Strategies | Scoop.it
Learn tips and tricks on how to write an eBook from scratch, write every day and actually finish it in 30 days.

Via Sandra Brevett
Janet Vasil's insight:
Becoming an author builds your media authority and with today's tech, it can be easier than you think.
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What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | Social Video Success Strategies | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

Via Karen Dietz
Janet Vasil's insight:
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
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Karen Dietz's curator insight, August 11, 2014 4:15 PM

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 13, 2014 12:27 PM

Every good story is about a changed life!

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LinkedIn Marketing Tip: This Lead Generation Strategy Works

LinkedIn Marketing Tip: This Lead Generation Strategy Works | Social Video Success Strategies | Scoop.it

prospeThis LinkedIn marketing tip can help you capture more leads for your business. Discover how to implement it today to grow your business.

c


Via Kamal Bennani
Janet Vasil's insight:

A good approach to finding prospects with LinkedIn, THE social media platform for reaching high achieving professionals.   

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Nedko Aldev's curator insight, April 24, 4:45 AM

 

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Doing Words's curator insight, April 28, 5:03 PM

I've had several conversations recently with clients who're realising LinkedIn is about more than search & recruitment. Here's a straightforward lead generation how-to.

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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Social Video Success Strategies | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.

Via Karen Dietz
Janet Vasil's insight:

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Karen Dietz's curator insight, April 10, 12:14 PM

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Top 5 Online Social Networking Groups for Doctors

Top 5 Online Social Networking Groups for Doctors | Social Video Success Strategies | Scoop.it

Doctors and medical professionals can connect online using social media sites like Facebook, Twitter and LinkedIn. However, many doctors like the option of increased security of fraternizing in social networking groups specific to those in the medical profession. This article will discuss some online social networking groups that doctors and medical professionals can join to connect, network and socialize.

1. Sermo
Sermo is currently the #1 online social network for doctors in the US. Members have the opportunity to fraternize with other medical professionals and discuss real-world medicine. Basically, the network acts as an online doctor’s lounge where medical minds can meet and discuss what’s important to physicians in today’s world. Members like the network because the interactions can be anonymous and they don’t have to worry about any discussions being shared with their hospital administrator. Additional benefits include participating in medical crowdsourcing where doctors can assist their colleagues by sharing and solving challenging medical cases. Sermo.com is aiming to build the “largest medical database of real live cases, questions and answers.” Weekly physician polls are offered where members can respond to current medical issues as well as healthcare trends. Doctors can also participate in the research program and receive honoraria for their perspective on issues and research completed. Over $16 million honoraria was given out by Sermo.com worldwide last year.

2. Doximity
Doximity is an online social network for doctors that was launched in March 2011. As of December 2014, there are over 400,000 members, which is over half of the nation’s practicing physicians.
Members have the opportunity to connect with fellow classmates, colleagues and co-residents. Additionally, networking opportunities abound with regard to connecting with colleagues and employers at various leading US hospitals. Another great benefit is that members can read their favorite medical journals and earn category 1 CME credits. Doctors can also effortlessly send and receive HIPAA-secure faxes from their mobile devices.

3. Ozmosis
Ozmosis is a social network for physicians, which was created by Ozmosis, Inc., a medical social business software company founded in 2008. Members can connect with other physicians through a social platform that is secure and trusted. Individuals can share health related information, as well as clinical and practice management advice. Doctors can connect with their peers and discuss information that is relevant to their specialty. Ozmosis, Inc. ensures that all members’ identities are verified and only US licensed physicians are permitted to join the network. Additionally, the online community is free from advertising and commercial solicitation.

4. OrthoMind
OrthoMind is a more specialized online network for orthopedic surgeons. It is a global practice network that was founded by orthopedic surgeons. Members can connect on the forum or online community. They have an opportunity to connect with other orthopedic surgeons through the networks feature. Additionally, various medical products are reviewed and those reviews are available to members. There is a surgeon’s online lounge as well as a Grand Rounds Forum where challenging cases are discussed. Every aspect of communication and information sharing is done in and ethical manner that is compliant with HIPAA. Members are able to access various tools and resources which will aid them in saving money and running their practices in a more efficient manner.

5. WemedUp
WeMedUp is an online community that offers world-class collaboration for medical professionals. The basis behind this online community is that physicians can get together online to connect with others of a like-mind and collaborate on the following: patient case studies and research. Additionally, members can participate in online polls, search for job openings and chat with fellow members in a private environment. Membership is available to the following medical professionals: physicians, dentists, allied health professionals, medical and dental students, students of other health professions, and administrators and staff at medical and dental institutions.

If you are a doctor or professional in the medical profession and are members of any of these online social networks, we’d love to hear about your experiences. Also, if you are a member of any other online social networks for health professionals that are not mentioned in this article feel free to share your experiences as well.

 


Via Plus91
Janet Vasil's insight:

Good collection of secure social media sites for medical professionals .

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Relearning the Art of Asking Questions

Relearning the Art of Asking Questions | Social Video Success Strategies | Scoop.it

“Proper questioning has become a lost art. The curious four-year-old asks a lot of questions — incessant streams of “Why?” and “Why not?” might sound familiar — but as we grow older, our questioning decreases.”


Via Karen Dietz
Janet Vasil's insight:

Stay curious at every age and ask good questions.  It will help you tell better stories and heck, you just may learn something new!.

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Karen Dietz's curator insight, March 28, 10:57 AM
One of the topics I always cover in my storytelling workshops is "The Art Of The Question". Why? Because when you are evoking stories from others, knowing the right questions to ask is critical. If you ask the wrong kind of question you won't get a story.Likewise, as you listen to the story, other questions will come to mind. What are those kinds of questions and how do you leverage different questions to go deeper into the story?Well, here's a handy chart and explanation to get you started. I really like the axis, and the discussion of what the different kinds of questions will get you.May all your listening bring you clarification and wisdom!
Ron McIntyre's curator insight, March 28, 11:14 AM

Questions are the heart of coaching so understanding the process is critical.  This articles provides some good insights.

Zigmas Bigelis's curator insight, March 29, 4:47 AM

Questions is very important as the process of getting knowledge should consist of questions and answer. It differs from studying boks etc, 

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Social Video Success Strategies | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?

Via Karen Dietz
Janet Vasil's insight:

Good advice for making the case for brand storytelling.

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Karen Dietz's curator insight, March 24, 2:10 PM

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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5 tools and services that caught my attention this month (March 2015)

5 tools and services that caught my attention this month (March 2015) | Social Video Success Strategies | Scoop.it
“Welcome to a new roundup of social media tools and services! This month, let me introduce you to Postmatic, Share Link Generator, TwitShot, Monitority, and Google Social Search”
Via Cendrine Marrouat - SocialMediaSlant.com
Janet Vasil's insight:
I live trying new online tools and these look worth exploring.
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10 Tools to Generate Website Content Ideas

10 Tools to Generate Website Content Ideas | Social Video Success Strategies | Scoop.it

Below are some of the top tools that can help you come up with new content ideas for your blog or website. As you can see, the tools are broken up into two sections.

 

The first sections lists tools that are specifically created to help you generate content ideas. The second lists different online platforms you can get creative with to come up with some ideas on your own....


Via Jeff Domansky
Janet Vasil's insight:

 

Stuck for content ideas?  Here are tools to find ideas for your website, blog, videos, social posts, etc. And don't forget to find ways to re-purpose and share the same piece of content multiple ways for extra oomph!

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Kim Swagemakers's curator insight, February 10, 3:57 AM

Thinking of creating my own tool, especially for social. Great inspiration

LuAnn Braley's curator insight, February 10, 9:06 AM

Every blogger I know is looking for web content!

Angela Kowalski Katterhagen's curator insight, February 10, 10:16 AM

I save articles and links I want to review or explore further and start my week with a creative spin.  This article will trigger a brainstorm session to help you break through writer's block--and will remain in my Monday Morning Coffee file!   

What's  in your Monday Morning file?

 

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17 Best Tools to Get Your Content Its Largest Audience

17 Best Tools to Get Your Content Its Largest Audience | Social Video Success Strategies | Scoop.it

When you’re creating useful, actionable, epic content, everyone deserves to see it.

 

So how do you get your hard work and effort seen by the largest audience possible?

 

We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth. Here are the tools we use (and the strategies we love)....


Via Jeff Domansky
Janet Vasil's insight:

All your work to create great content is a waste of time unless you distribute it so "everyone" sees it.  Here's a strategy for getting your content in front of a wider audience.

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Jeff Domansky's curator insight, December 9, 2014 9:42 AM

Kevan Lee shares an essential social media toolbox. Highly recommended. 9/10

Leonard Waks's curator insight, December 10, 2014 1:01 PM

In 2014 Distribution channels for content proliferated. 2015 promises to be the year when we all get more savvy about getting our content out as widely as possible. This genuinely useful article points to the many tools for distribution. It may take an hour or two of your time to familiarize yourself with these, but it will be worth it if you are producing content and don't want to hide it unde4r a bushel basket.  

 

A hint to academics: do not be shy. Repurpose your articles with brief summaries you can place on blogs and then distribute throughout the web. You may get more than 1.3 readers. 

Simon Turkin's curator insight, December 10, 2014 11:19 PM

What could be a more important aspect of your social media plan then having your audience actually view your work? I personally can't think of one and this article helps explain the ways to have your media exposed to the most possible people in the best possible way. There are so many social media sites out there but not everyone is on every platform so as a company it is definitely important to target the entire population and promote on as many sites as your budget allows to cater to people's media preferences. 

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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Social Video Success Strategies | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

 

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...


Via Jeff Domansky
Janet Vasil's insight:

Do you tweet?  More than 50 free tools to help you use Twitter better!

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Patricia Robinson's curator insight, October 25, 2014 11:20 PM

Really great list, well worth reading.

Benjamin Labarthe-Piol's curator insight, October 27, 2014 1:52 PM

Useful

Maria Persson's curator insight, October 30, 2014 9:00 PM

Having SM apps is all well and good but how we behave in our SM circles is what concerns me as a pedagogue! This blog provides not only the affordances of the 'Twitter' apps but their potential for teaching and learning which can be explored from this site.  I would still ask more questions before use with students - but that's me! 

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6 Ways to Infuse You Content Marketing with Personality

6 Ways to Infuse You Content Marketing with Personality | Social Video Success Strategies | Scoop.it
According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
Janet Vasil's insight:

A cold unfriendly corporate image can repel would-be customers. Good ideas for humanizing your business brand.

 

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Creating Awesome Video Stories: It's Easy w/ These Tools and Software

Creating Awesome Video Stories: It's Easy w/ These Tools and Software | Social Video Success Strategies | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.

Via Karen Dietz
Janet Vasil's insight:

Video tools keep getting better and easier.  Good article about some of the latest options.

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Karen Dietz's curator insight, August 27, 2014 2:24 PM

If you've got a great story to share (because you've paid attention to building your storytelling skills), and now it's time to turn it into a video.


Ugh. Sounds like a big headache. Until you read this article, which goes over all the tools and software needed to make it EASY. Yeah!


One tool they recommend is Camtasia. Well, I struggled with this program. Ultimately I abandoned it because of the learning curve involved -- and I just didn't have the time. But that's me. Maybe your experience is/will be different.


But I can't wait to try the other tools! They do sound easy. I hope this article helps you tackle and master creating videos quickly and easily. Let's have fun making more of them!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Naomi Assaraf's comment, August 27, 2014 3:33 PM
ugh. I'm a supporter of the social media summit, but it seems like every article they write lately is a blatant ad for SMS. That's not what content should be used for. I'm really disappointed with that strategy.
Karen Dietz's comment, August 27, 2014 9:15 PM
I agree with you Naomi. When I saw the ad at the end of the article I was a bit disappointed. Luckily it can mostly be ignored while readers grab the insights about the tools. Hope you are having a great day.
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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Social Video Success Strategies | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

 

Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth

 

Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....


Via Jeff Domansky
Janet Vasil's insight:

Along with all the other sites for video, be sure to share your videos on G+ for powerful results.

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Getplus's curator insight, August 19, 2014 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 2014 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 2014 9:51 AM

It's all about sharing !