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Want to Reach More Humans? Try Sounding Like One (via Storytelling)

Want to Reach More Humans? Try Sounding Like One (via Storytelling) | Video Social Media Success | Scoop.it
“There are a lot of smart business leaders out there. They come up with brilliant products, develop amazing technologies and help customers solve their most complex problems.”
Via Karen Dietz
Janet Vasil's insight:
I write video scripts and help clients with on camera presentation so I am always writing for the spoken word. I will look at their copy full of what I call 50-cent words, corporate speak and jargon and ask, would you say that? This short article can help writers use that more natural communication style as well
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Video Social Media Success
A collection of news, tips and commentary about how to use video and social media publicity for business storytelling success
Curated by Janet Vasil
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Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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Relearning the Art of Asking Questions

Relearning the Art of Asking Questions | Video Social Media Success | Scoop.it

“Proper questioning has become a lost art. The curious four-year-old asks a lot of questions — incessant streams of “Why?” and “Why not?” might sound familiar — but as we grow older, our questioning decreases.”


Via Karen Dietz
Janet Vasil's insight:

Stay curious at every age and ask good questions.  It will help you tell better stories and heck, you just may learn something new!.

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Karen Dietz's curator insight, March 28, 10:57 AM
One of the topics I always cover in my storytelling workshops is "The Art Of The Question". Why? Because when you are evoking stories from others, knowing the right questions to ask is critical. If you ask the wrong kind of question you won't get a story.Likewise, as you listen to the story, other questions will come to mind. What are those kinds of questions and how do you leverage different questions to go deeper into the story?Well, here's a handy chart and explanation to get you started. I really like the axis, and the discussion of what the different kinds of questions will get you.May all your listening bring you clarification and wisdom!
Ron McIntyre's curator insight, March 28, 11:14 AM

Questions are the heart of coaching so understanding the process is critical.  This articles provides some good insights.

Zigmas Bigelis's curator insight, March 29, 4:47 AM

Questions is very important as the process of getting knowledge should consist of questions and answer. It differs from studying boks etc, 

Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Video Social Media Success | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?

Via Karen Dietz
Janet Vasil's insight:

Good advice for making the case for brand storytelling.

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Karen Dietz's curator insight, March 24, 2:10 PM

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Rescooped by Janet Vasil from The Social Media Slant Magazine
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5 tools and services that caught my attention this month (March 2015)

5 tools and services that caught my attention this month (March 2015) | Video Social Media Success | Scoop.it
“Welcome to a new roundup of social media tools and services! This month, let me introduce you to Postmatic, Share Link Generator, TwitShot, Monitority, and Google Social Search”
Via Cendrine Marrouat - SocialMediaSlant.com
Janet Vasil's insight:
I live trying new online tools and these look worth exploring.
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10 Tools to Generate Website Content Ideas

10 Tools to Generate Website Content Ideas | Video Social Media Success | Scoop.it

Below are some of the top tools that can help you come up with new content ideas for your blog or website. As you can see, the tools are broken up into two sections.

 

The first sections lists tools that are specifically created to help you generate content ideas. The second lists different online platforms you can get creative with to come up with some ideas on your own....


Via Jeff Domansky
Janet Vasil's insight:

 

Stuck for content ideas?  Here are tools to find ideas for your website, blog, videos, social posts, etc. And don't forget to find ways to re-purpose and share the same piece of content multiple ways for extra oomph!

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Kim Swagemakers's curator insight, February 10, 3:57 AM

Thinking of creating my own tool, especially for social. Great inspiration

LuAnn Braley's curator insight, February 10, 9:06 AM

Every blogger I know is looking for web content!

Angela Kowalski Katterhagen's curator insight, February 10, 10:16 AM

I save articles and links I want to review or explore further and start my week with a creative spin.  This article will trigger a brainstorm session to help you break through writer's block--and will remain in my Monday Morning Coffee file!   

What's  in your Monday Morning file?

 

Rescooped by Janet Vasil from Public Relations & Social Media Insight
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17 Best Tools to Get Your Content Its Largest Audience

17 Best Tools to Get Your Content Its Largest Audience | Video Social Media Success | Scoop.it

When you’re creating useful, actionable, epic content, everyone deserves to see it.

 

So how do you get your hard work and effort seen by the largest audience possible?

 

We’ve considered that question often at Buffer, as we try to maximize our content so it reaches the people who need it. There are certain strategies you can put into place for spreading your content far and wide, and there are a good number of tools that can help these strategies run super smooth. Here are the tools we use (and the strategies we love)....


Via Jeff Domansky
Janet Vasil's insight:

All your work to create great content is a waste of time unless you distribute it so "everyone" sees it.  Here's a strategy for getting your content in front of a wider audience.

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Jeff Domansky's curator insight, December 9, 2014 9:42 AM

Kevan Lee shares an essential social media toolbox. Highly recommended. 9/10

Leonard Waks's curator insight, December 10, 2014 1:01 PM

In 2014 Distribution channels for content proliferated. 2015 promises to be the year when we all get more savvy about getting our content out as widely as possible. This genuinely useful article points to the many tools for distribution. It may take an hour or two of your time to familiarize yourself with these, but it will be worth it if you are producing content and don't want to hide it unde4r a bushel basket.  

 

A hint to academics: do not be shy. Repurpose your articles with brief summaries you can place on blogs and then distribute throughout the web. You may get more than 1.3 readers. 

Simon Turkin's curator insight, December 10, 2014 11:19 PM

What could be a more important aspect of your social media plan then having your audience actually view your work? I personally can't think of one and this article helps explain the ways to have your media exposed to the most possible people in the best possible way. There are so many social media sites out there but not everyone is on every platform so as a company it is definitely important to target the entire population and promote on as many sites as your budget allows to cater to people's media preferences. 

Rescooped by Janet Vasil from Public Relations & Social Media Insight
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Video Social Media Success | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

 

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...


Via Jeff Domansky
Janet Vasil's insight:

Do you tweet?  More than 50 free tools to help you use Twitter better!

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Patricia Robinson's curator insight, October 25, 2014 11:20 PM

Really great list, well worth reading.

Benjamin Labarthe-Piol's curator insight, October 27, 2014 1:52 PM

Useful

Maria Persson's curator insight, October 30, 2014 9:00 PM

Having SM apps is all well and good but how we behave in our SM circles is what concerns me as a pedagogue! This blog provides not only the affordances of the 'Twitter' apps but their potential for teaching and learning which can be explored from this site.  I would still ask more questions before use with students - but that's me! 

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6 Ways to Infuse You Content Marketing with Personality

6 Ways to Infuse You Content Marketing with Personality | Video Social Media Success | Scoop.it
According to GetResponse blogger Marya Jan, creating quality content requires that you infuse the unique, mutual personality characteristics of businesses and their customers into whatever gets written.
Janet Vasil's insight:

A cold unfriendly corporate image can repel would-be customers. Good ideas for humanizing your business brand.

 

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Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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Creating Awesome Video Stories: It's Easy w/ These Tools and Software

Creating Awesome Video Stories: It's Easy w/ These Tools and Software | Video Social Media Success | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.

Via Karen Dietz
Janet Vasil's insight:

Video tools keep getting better and easier.  Good article about some of the latest options.

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Karen Dietz's curator insight, August 27, 2014 2:24 PM

If you've got a great story to share (because you've paid attention to building your storytelling skills), and now it's time to turn it into a video.


Ugh. Sounds like a big headache. Until you read this article, which goes over all the tools and software needed to make it EASY. Yeah!


One tool they recommend is Camtasia. Well, I struggled with this program. Ultimately I abandoned it because of the learning curve involved -- and I just didn't have the time. But that's me. Maybe your experience is/will be different.


But I can't wait to try the other tools! They do sound easy. I hope this article helps you tackle and master creating videos quickly and easily. Let's have fun making more of them!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Naomi Assaraf's comment, August 27, 2014 3:33 PM
ugh. I'm a supporter of the social media summit, but it seems like every article they write lately is a blatant ad for SMS. That's not what content should be used for. I'm really disappointed with that strategy.
Karen Dietz's comment, August 27, 2014 9:15 PM
I agree with you Naomi. When I saw the ad at the end of the article I was a bit disappointed. Luckily it can mostly be ignored while readers grab the insights about the tools. Hope you are having a great day.
Rescooped by Janet Vasil from Public Relations & Social Media Insight
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The Complete Guide to Google+ for B2B Marketing [Infographic]

The Complete Guide to Google+ for B2B Marketing [Infographic] | Video Social Media Success | Scoop.it

Google+ seems to be an enigma in the social world, the quiet kid in the corner of the room that most are afraid to interact with. This is particularly so in marketing. But it doesn’t have to be that way. In fact, Google+ can be friendly and a resource with amazing results when a respective marketer learns how to utilize it in the right manner.

 

Google+ is all about visibility, exponentially so when it comes to B2B campaigning. Learning about Circles, Communities, Influencers and Authorship is the first key to G+ B2B domination. You’ll also need to be prepared to:

• Keep Up With Your Plus Stream

• Share Content Daily

• Reach Out to Influencers

• Use Google Hangouts

• Use Communities

• Monitor Follower Growth

 

Need more details? No sweat! This infographic below will have you on track to G+ B2B marketing success....


Via Jeff Domansky
Janet Vasil's insight:

Along with all the other sites for video, be sure to share your videos on G+ for powerful results.

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Getplus's curator insight, August 19, 2014 4:58 AM

Inbound marketing et Google plus. Tout est dans la creation et la diffusion de votre contenu via google plus.

Gonzalo Moreno's curator insight, August 19, 2014 5:16 AM

Este año me pongo con Google+... Lo juro!

jaycee.eteamsys's curator insight, August 19, 2014 9:51 AM

It's all about sharing !

Rescooped by Janet Vasil from Public Relations & Social Media Insight
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Become a Pinterest Warrior: Social Media Marketing on Pinterest

Become a Pinterest Warrior: Social Media Marketing on Pinterest | Video Social Media Success | Scoop.it

Pinterest has 70 million active users worldwide.

 

The social network also generates more traffic than YouTube, Google+ and LinkedIn combined. And when it comes to money per click, Pinterest generates 27 percent more money than Facebook and 400 percent more than Twitter. Because of these numbers, you have no choice but to leverage Pinterest.

 

And to show you how can you use Pinterest to promote your business, the folks at Emerchantbroker have created a nifty infographic called "How To Become a Pinterest Warrior" that breaks down everything you need to know about the visual based social network - Pinterest.v

 

Here are some key takeaways:...


Via Jeff Domansky
Janet Vasil's insight:

I get a lot of traffic from Pinterest plus I enjoy using it!.  Here's a good guide to business promotion with Pinterest.

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Charlie Dare's curator insight, July 26, 2014 9:36 PM

How to use Pinterest to promote your artisic product for greater exposure ~

WebTech Group's curator insight, July 26, 2014 9:53 PM

Great info.  Pinterest is great for businesses.

L R Everitt's curator insight, July 31, 2014 12:31 PM

Check out ways to make Rich Pins.

Rescooped by Janet Vasil from Business in a Social Media World
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Google Plus - Frequently Asked Questions! - Plus Your Business

Google Plus - Frequently Asked Questions! - Plus Your Business | Video Social Media Success | Scoop.it
Here is a collection of some of the most common questions we tend to be asked in the PYB community, and some we think you would benefit is knowing too!

Via Cendrine Marrouat - SocialMediaSlant.com
Janet Vasil's insight:

I plan to keep this FAQ guide handy - good resource round-up.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 3, 2014 12:08 AM


An excellent resource to keep close by when using Google+!

Rescooped by Janet Vasil from Simply Social Media
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The Missing Manual for Google Hangouts Video

The Missing Manual for Google Hangouts Video | Video Social Media Success | Scoop.it

As a remote team of 12, we’ve come to depend on Google Hangout video calls for our weekly standup meetings. The tool is free, quick to access and familiar to everyone on the team. Though like any other video conferencing software, Hangouts comes with hangups.

 

Can you hear me?

 

Can you invite my other Gmail account?

 

If you use Hangouts, you’ve been there (or soon will be there). And when that day comes you’re googling incessantly looking for the answer. Hopefully, you’ll need to search no more.

 

The following Google Hangout video call guide shows you how to get started, invite participants, record a call, collaborate over a Google Doc and more....


Via Jeff Domansky
Janet Vasil's insight:

Keep this guide handy to get the most out of Google Hangouts

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Jeff Domansky's curator insight, July 1, 2014 9:24 AM

An excellent, simple guide to using Google Hangouts for best results.

Jeff Domansky's curator insight, July 1, 2014 9:30 AM

A very simple, handy guide to using Google Hangouts. Recommended reading. 9/10

Ian@Citrus Mind's curator insight, July 2, 2014 7:42 AM

Excellent resource to get you started on Google Hangouts (great spot, Jeff!) - recommended read..

Rescooped by Janet Vasil from YouTube Tips and Tutorials
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How To Make A YouTube Video Easily

How To Make A YouTube Video Easily | Video Social Media Success | Scoop.it
Video blogging is the future, this is what many probloggers have predicted. So, here is a complete tutorial on how to make a YouTube video! Today’s post is

Via Ileane Smith
Janet Vasil's insight:

Video blogging is YOU- TV and here's how you do it, step-by-step.

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Ileane Smith's curator insight, June 8, 2014 4:42 AM

Soup to nuts for creating your channel on YouTube. This should be an ebook.

eProAgi Anderson's curator insight, June 12, 2014 8:49 AM

Just a reminder, YouTube is the second largest search engine on the planet, next to it's parent Google. Is FEAR preventing you from making videos? Read this post!

Rescooped by Janet Vasil from Multimedia Journalism
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Steller Storytelling App Gets A Huge Makeover

Steller Storytelling App Gets A Huge Makeover | Video Social Media Success | Scoop.it

Steller is a story-telling app that has been around since the beginning of 2014, but today the company has announced a huge overhaul of the app’s UX to make editing and creating that much simpler.


Via Andy Bull
Janet Vasil's insight:

Looks like a fun app for creating  and sharing mini-movies quickly and easily with your phone. Check it out

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Andy Bull's curator insight, March 27, 6:06 PM
Worth checking out
Rescooped by Janet Vasil from Social Media, SEO, Mobile, Digital Marketing
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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Video Social Media Success | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via Kamal Bennani
Janet Vasil's insight:

This article outlines a good strategy for making the most of LinkedIn.

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ManufacturingStories's curator insight, March 25, 3:47 PM

Easy & effective LinkedIn profile improvement strategies .

Rescooped by Janet Vasil from Video Marketing & Content
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Video Posts Double Organic Reach on Facebook

Video Posts Double Organic Reach on Facebook | Video Social Media Success | Scoop.it
“ Despite Facebook's confusing and constantly changing algorithm, all hope is not lost.”
Via Video Marketing Journal
Janet Vasil's insight:
FB changes have dramatically reduced organic search, but adding video may bring some of that traffic back.
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Rescooped by Janet Vasil from Multimedia Journalism
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How to break 10 original news stories a week

How to break 10 original news stories a week | Video Social Media Success | Scoop.it
This module, 'Issue-led journalism' explores how a simple editorial strategy can guarentee a steady stream of up to 10 original stories a week.

Via Andy Bull
Janet Vasil's insight:

Think like a journalist to find your brand stories.

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Make Whiteboard Videos that Rock

2014 is shaping up to be the year of the whiteboard video. Several new tools have come out to make creating this type of video easier, but the challenge remains
Janet Vasil's insight:

Several fun and relatively easy online tools came out this year for creating sketch and whiteboard videos.  You can use them for  commercials, explainer videos and more , but you'll need to figure out how to craft an effective visual story on your own.

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Rescooped by Janet Vasil from Public Relations & Social Media Insight
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3 Content Creation Strategies That Will Help You Prosper

3 Content Creation Strategies That Will Help You Prosper | Video Social Media Success | Scoop.it

Did you know that 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views?


Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get 8,859 social shares.


To show you how you can gain more traffic through content creation, I’ve created an infographic that breaks down all the strategies you need to follow. From increasing readability to gaining more social shares, the steps in this infographic will help you increase your traffic...


Via Jeff Domansky
Janet Vasil's insight:
Good resource to keep handy to make your content marketing more effective.
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Jeff Domansky's curator insight, August 31, 2014 12:58 AM

Neil Patel has three smart content tactics to help you get better content marketing results.

Rescooped by Janet Vasil from Digital Delights for Learners
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10 Free Online Video Editors

10 Free Online Video Editors | Video Social Media Success | Scoop.it
Web Hosting Review Boards has a vast repository of info which isn't limited to iPage Reviews & other hosting reviews but free online video editor as well..

Via Ana Cristina Pratas
Janet Vasil's insight:

I am not familiar with many of these, but look forward to giving them a try. .

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Donald Schwartz's curator insight, August 30, 2014 7:44 AM

Maybe this a is start for you? I'm sure there's an upsell in here somewhere.

Nevermore Sithole's curator insight, September 10, 2014 6:53 AM

10 Free Online Video Editors

ManufacturingStories's curator insight, October 12, 2014 11:25 AM

For more resources on STEM Education visit http://bit.ly/1640Tbl

Rescooped by Janet Vasil from Writing And Self Publishing
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How to Start to Write an eBook and Actually Finish it in 30 Days

How to Start to Write an eBook and Actually Finish it in 30 Days | Video Social Media Success | Scoop.it
Learn tips and tricks on how to write an eBook from scratch, write every day and actually finish it in 30 days.

Via Sandra Brevett
Janet Vasil's insight:
Becoming an author builds your media authority and with today's tech, it can be easier than you think.
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Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | Video Social Media Success | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

Via Karen Dietz
Janet Vasil's insight:
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
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Karen Dietz's curator insight, August 11, 2014 4:15 PM

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 13, 2014 12:27 PM

Every good story is about a changed life!

Rescooped by Janet Vasil from Public Relations & Social Media Insight
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30 Top Social Media Monitoring Tools You Need to Try

30 Top Social Media Monitoring Tools You Need to Try | Video Social Media Success | Scoop.it

Social media monitoring tools are essential business elements that every business should do in running their day to day activities. These tools are of great significance as they help in identifying customer’s response, data analysis and coming up with business marketing strategies. Here are 30 top social media monitoring tools that you need to try as a social media manager, marketing manager or even as a project manager....


Via Jeff Domansky
Janet Vasil's insight:

Great list to keep handy.  What Gets Measured Gets Managed!

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Jeff Domansky's curator insight, July 25, 2014 12:44 AM

Very useful list of social media tools to choose from.

Michael J Rutherford's curator insight, July 25, 2014 11:22 AM

Most social networks are connecting us with family, friends and business associates. As we move into a new paradigm using social networks for thought leadership and professional development we will use it more naturally for performance improvement - benefits will begin to change "how we learn & teach in education" and "practice in our communities" using business networks. 

Rescooped by Janet Vasil from The Social Media Slant Magazine
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9 simple tips to make the most of LinkedIn

9 simple tips to make the most of LinkedIn | Video Social Media Success | Scoop.it
LinkedIn is the social network of choice for many businesses and entrepreneurs. Unlike Facebook or Twitter, LinkedIn is all about business. It is THE place where beneficial partnerships are the most likely to happen. But how, you ask? Read on. Here are 9 tips to get you started on the right track.

Via Cendrine Marrouat - SocialMediaSlant.com
Janet Vasil's insight:

LinkedIn is a powerful online business platform for experts and entrepreneurs.  This article's tips will help you take advantage of its many features.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, July 3, 2014 6:56 PM


An old article that needed some updating. Perfectionist me ended up rewriting it completely. :-)

Cendrine Marrouat - SocialMediaSlant.com's comment, July 10, 2014 6:40 PM
Thank you @Janet Vasil!
Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Karen Dietz
Janet Vasil's insight:

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

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Karen Dietz's curator insight, June 30, 2014 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Barbara Ganley's curator insight, July 7, 2014 8:12 AM

Useful to nonprofits, too