Social Video Success Strategies
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Top Trends in Social Medical Marketing

Top Trends in Social Medical Marketing | Social Video Success Strategies | Scoop.it

Wrangling in new patients is difficult in areas with competitive healthcare. This is especially true for specialty clinics and small hospitals that are dwarfed by large hospitals, though there are strategies via social medical marketing that can help boost your local exposure.

As everyone knows, having a strong online presence is a necessity for every industry. Marketing teams over the last few years have researched and developed strategies for generating likes, shares, followers, and other Web disciples to no avail, largely because theInternet is always changing. Simply put, every online strategy needs to be unique based on a business’ personality. As a healthcare specialist, you need to find ways to ensure your online followers know that you are an authority in your field and a practice they can trust.

Building up a reputation as an expert with social medical marketing is easy with the right approach. Firstly, you need to develop a strong social media presence by securing accounts on LinkedIn, Google+, Facebook, Twitter, and any other platform you think will help. Not only do these allow you to share information and stay in touch with patients, you are also taking control of your practice’s (your brand’s) name. Even if you decide to leave one account alone because you’re not seeing results, you can always go back to it later.

Next, you need to fill your profiles full of information that makes it easy for patients to find out who you are, what you do, and where your practice is located. This links back to branding basics; you need to develop a marketing platform, brand imagery, and messaging that relays info back to your patients that is easy to understand. Stay consistent throughout your profiles, too, in order to reduce any confusion.

Incentivizing Social Media
Having media accounts is useless without followers. Few patients have a reason to follow their doctor on Facebook — it’s up to you to convince them otherwise. Start by asking patients to like your pages and profiles (put your info on a business card, perhaps?) and even incentivize the process with deals. Or, if you’re really into making a splash in the online community, send patients information via social media about upcoming appointments and health information they may find informative. The same idea applies to emailed newsletters, text message appointment times, and other reminders.

Visualizations
Marketers have found that people react better to bright, attractive imagery rather than boring blocks of Web text. When you’re making posts or publishing blogs on social media, accompany them with multimedia like videos, infographics, and images. People are more likely to halt their newsfeed scrolling if they come across something that pops off the page. Think visual when you start out on your campaign and find pictures and graphs that accurately reflect your information.

Website Linking
Websites are like secondary storefronts for modern businesses. In terms of social medical marketing, link to and from your website with your social profiles and keep it stocked full of new, original, and accurate information about your practice and the healthcare industry. As mentioned, the best marketing campaigns set you up as a professional authority in a field. Writing pamphlets, articles, and blogs can help support this idea — all you have to do is link them through to your website.

Enlisting the Masses
It would be impossible for you, a busy doctor or healthcare professional, to do all of this on your own. Instead, enlist help from your staff and other experts. Did you get a new x-ray machine? Call up a radiologist and have them write up a few hundred words that you then publish on your website. Don’t be afraid to try new things, either; sometimes the most successful strategies are the ones no one has ever tried before.

Going Forward
The most important thing to do is to keep at it. Don’t give up if you don’t have every Facebook follower in town; focus instead on the long-term goal of creating an online brand and presence. Healthcare is a difficult, competitive field on the Internet. It is your job, and you should employ social medical marketing in order to support your practice as an authority and to provide patients with information.


Via Plus91
Janet Vasil's insight:

A good read and while I don't agree with every point, they make sense. I work with aesthetic medical professionals who want to create social media buzz with video. 

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Sedra T.'s curator insight, November 25, 2013 6:10 AM

SMEs should have a strong online presence to stay competitive in online market and, particularly, produce unique and valuable content.

Social Video Success Strategies
A collection of news, tips and commentary about how to use video and social media publicity for business storytelling success
Curated by Janet Vasil
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3 Steps to Using Video to Market Your Business

3 Steps to Using Video to Market Your  Business | Social Video Success Strategies | Scoop.it
Learn how using video to market your business can capture the attention of your viewers by knowing where to post and what equipment you will need.

Via Agi Anderson
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Agi Anderson's curator insight, March 21, 9:23 PM

Whether it is fear of the camera or a fear of the unknown, stepping out there can be the hardest part. But now is the time to put on those big girl (or boy) pants and make it happen.

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20 Fab Ways to Actually Tell Your Stories On Social Media

20 Fab Ways to Actually Tell Your Stories On Social Media | Social Video Success Strategies | Scoop.it
Is it possible to narrate a story with social media posts that are supposed to be short and sweet? Yes! Here're 20 creative social media storytelling ideas.

Via Karen Dietz
Janet Vasil's insight:
Storytelling idea for social media posts, not just headlines.
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Karen Dietz's curator insight, February 22, 11:31 AM

In all my years of curating, I've looked at tons of articles promoting storytelling on social media. The problem? The posts are not really about storytelling. They are about photo sharing, 140-character opinions, posting links, and anything else you can think of. There's been mention of your collective tweets/posts/photos adding up to "your story" -- but that's a vague notion at best. None of this is really helpful.

 

Finally Alfred Lua from Buffer has written an intelligent piece that really does talk about storytelling -- yes, real stories -- and how to do it on different social media platforms. Yay!

 

Go grab these ideas and start having a field day sharing your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

donhornsby's curator insight, February 23, 9:22 AM
Stories enable us to build personality and create a connection with consumers. But can we actually tell a story on social media? Is it possible to narrate a story with social media posts that are supposed to be short and sweet? 

It turns out there are many ways to use social media for storytelling!
 
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How to optimise your videos for better ranking on YouTube | Search Engine Watch

How to optimise your videos for better ranking on YouTube | Search Engine Watch | Social Video Success Strategies | Scoop.it
“With more than a billion users, and billions of daily video views, gaining user attention on YouTube may seem a daunting prospect.”
Via Cendrine Marrouat - cendrinemarrouat.com
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Virtual Reality Audiences — The Storytelling Guide

The Storyteller's Guide to the Virtual Reality Audience - Stanford d.school - Medium
“As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have pr…”
Via Karen Dietz
Janet Vasil's insight:
Excellent research into VR storytelling.
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Karen Dietz's curator insight, April 12, 2016 4:55 PM

Virtual Reality (VR) storytelling is a hot topic today, and this article talks about the latest research in immersive storytelling.

 

It's one thing to use VR at IKEA or Lowe's home improvement stores to test out furniture and designs. It's quite another to share a story in VR. This post shares insights gained from recent research about what works and what doesn't in VR storytelling.

 

Stuff like:

  1. What is the audience's role in VR? It's fascinating what they discover!
  2. How does the position you stand in and the engagement you have in VR impact the effect of the story?
  3. What do visual constraits have on the story experience?

 

VR is a medium that truly changes storytelling. There are lots of opportunities and lots of pitfalls/dangers. Read this article to keep up to date on this trend.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Minna Kilpeläinen's curator insight, April 15, 2016 4:43 PM
"360° is more than full circle. The more complete the environment, the more it resonates."
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360 Degree Video: Wait 'Til It Really Comes Around

360 Degree Video: Wait 'Til It Really Comes Around | Social Video Success Strategies | Scoop.it
360 Degree Video: Wait 'Til It Really Comes Around - 02/22/2016
Janet Vasil's insight:

I am fascinated by the emerging tech immersive 360 Virtual Reality type of video but right now it is only another tool for us video folks to geek out over. As this article points out, figuring out how to use it to produce compelling stories is the next step if it is to be embraced  widely by video producers.

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How brand journalism is like being next to a cool person at a party

How brand journalism is like being next to a cool person at a party | Social Video Success Strategies | Scoop.it
As Kirsten Chiala, Digital Content Manager, Social Media Communications at Cisco said, brand journalism is like being next to the cool person at a party. Your audience should gravitate to your content, and you should rarely talk about yourself.
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How Video Content Marketing Works

How Video Content Marketing Works | Social Video Success Strategies | Scoop.it
Video content marketing works better when it directs a message to one audience. Create a concept with creativity and business to build brand profile.

Via Agi Anderson
Janet Vasil's insight:

You can create a great-looking video and get no traction from it. Start by thinking through your strategy to make sure your video content reaches and resonates with the right audience.

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Agi Anderson's curator insight, July 10, 2015 4:04 PM

Creating interesting business videos may all seem like a complicated process - but left in the hands of the right production experts it becomes as easy. 

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Stop Guessing: Here’s a Social Media Strategy That Works

Stop Guessing: Here’s a Social Media Strategy That Works | Social Video Success Strategies | Scoop.it
Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.

In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly.

I assure you it’s possible. My nutrition blog case study received over 9,000 visits from Facebook alone last month, despite being a new blog.

But as I noted in that second-month update, it could be doing even better. My friend Mike, who is running the site, is a really smart guy, but it’s still taking him some time to really understand how to use social media to its fullest potential. 

You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal. In early 2015, social media traffic made up 31% of overall traffic.

Via Jeff Domansky
Janet Vasil's insight:

Detailed explanation of how to use social media efficiently and effectively. Develop a strategy grounded in data, not hope or hype.

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Jeff Domansky's curator insight, June 15, 2015 12:15 PM

Invaluable social marketing advice from Neil Patel along with the research to back it up. Highly recommended. 10/10.

María Dolores Díaz Noguera's curator insight, June 15, 2015 2:28 PM

 Dejar de adivinar: Aquí hay una estrategia de Social Media que funciona |scoopit travésThePRCoach http: //sco.lt / ...

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4 Healthcare Brands That Are Using YouTube Right

4 Healthcare Brands That Are Using YouTube Right | Social Video Success Strategies | Scoop.it

With more than 1 billion users and 300 hours of video uploaded every minute, YouTube has clearly moved far beyond being simply a home for user-generated cat clips.

Yet many brands, especially healthcare brands, still haven’t fully embraced the network; in part this is because of lingering weariness, but the hesitancy is also rooted in not knowing exactly where to start.

 

Delay no longer. Thanks to a few pioneering brands, it has become clear over the past few years that YouTube is an excellent outlet for distributing healthcare-related content.

In particular, the four brands below are excellent models to follow for using the platform to build interest and engagement.

1. Cigna

An analysis by Performics last year found that Cigna gets the most views per video on YouTube of any major healthcare provider. What’s the secret to its success? Largely, that the company commits ad spend to serve its short pieces as pre-rolls before other YouTube videos.

While that may sound like cheating, it’s actually a great example of how to use YouTube right. Cigna has devoted time to developing specific digital short-form ads—the videos are around 15 to 20 seconds on average—and it’s targeting relevant content and audiences. In other words, the company is creating its YouTube videos with a very clear purpose in mind.

 

2. GE Healthcare


YouTube’s Creator Playbook for Brands constantly stresses the importance of developing engaging videos. Why? Because, as the guide puts it, “Compelling videos can bring in new viewers, introduce them to the rest of your content, and build a loyal fanbase.”

GE Healthcare does an excellent job of drawing audiences in by showing off its products in engaging ways. For example, this simple, but compelling, HD ultrasound piece has garnered 168,000 views.

 

3. Novartis

 

Life hacks are one of the staples of YouTube, with tens of thousands of videos on the platform explaining how to do everything from tying a tie to falling asleep better.

Earlier this year, Novartis smartly took this trope and used it for a much more serious purpose: highlighting creative ways to make everyday tasks simpler for people living with multiple sclerosis (MS). The “7 Small Life Hacks That Make a Big Difference” already has nearly 74,000 views.

 

4. CMN Hospitals

 

The patients at Children’s Miracle Network Hospitals often have inspiring and heartbreaking stories.

On its YouTube channel, the organization does an excellent job of highlighting some of these tales. The pieces range in topic and length (some go as long as 13 minutes), but all are presented beautifully and tastefully.

 


Via Plus91
Janet Vasil's insight:

These are some great examples of how video is used in healthcare  marketing. Medical, health and wellness professionals and organizations have a wealth of appealing stories they can tell with video.  (I know because I produced thousands of patient-centered stories all over the country for a medical TV syndicator for more than a decade.)

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How to Make Better Videos

How to Make Better Videos | Social Video Success Strategies | Scoop.it
Video creation for effective online marketing should be a key strategy in your business plan. This year, get committed to make better videos to help boost your (...)

Via Agi Anderson
Janet Vasil's insight:

Just making a video for your business isn't enough.  You must MARKET your video to get results.  This article covers the basic steps.

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Agi Anderson's curator insight, May 19, 2015 1:30 PM

Implementing a video marketing strategy is plan you can no longer ignore. Reach out to us to produce affordable videos for your business. videos@a1ainfo.com

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How to Post a Pre-recorded, Edited Video to Instagram

How to Post a Pre-recorded, Edited Video to Instagram | Social Video Success Strategies | Scoop.it
Instagram Video is an incredibly important platform for brands and marketers. Here is a quick guide to uploading a pre-made, edited video to Instagram.
Janet Vasil's insight:

Instagram pre-recorded videos can save time.

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RSS Feed Aggregator Allows To Curate Content Inside WordPress: PressForward

RSS Feed Aggregator Allows To Curate Content Inside WordPress: PressForward | Social Video Success Strategies | Scoop.it

Via Robin Good
Janet Vasil's insight:

Lots of paid content curation services are available online.  Here's a free open source wordpress plugin that's a good starting tool for a new content creator with full editing and curation capabilities.

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Robin Good's curator insight, April 27, 2015 3:43 AM



PressForward is a free open-source, WordPress plugin for curating most any type of content within the standard WordPress publishing workflow.

PressForward is in fact a full-fledged RSS feed reader and aggregator which can capture content coming from any site while allowing full editing and curation abilities. It is an ideal tool for news curators wanting to have a news gathering and discovery tool integrated into their standard publishing and editing environment.


PressForward is designed to be used by multiple users, like in a distributed newsroom, where several individuals or even a small community suggest and submit and others edit, approve and post selected content.

To gather content PressForward offers a standard bookmarklet to capture any content you find on the web, and can also import OPML files to allow you to aggregate and filter all of your favorite RSS feeds. 


Last but not least, PressForward keeps close tabs on the sources you utilise, by automatically creating attribution links for any content you curate and allowing you to have your posts optionally auto-redirect to the original source. 


Free to use. 




A project of Roy Rosenzweig Center for History and New Media

N.B.: Of note the partnership initiative offered to any organisation interested in develop high-quality, collaboratively-sourced and edited publications, which offers up to $10,000 in funding and 



Stephen Dale's curator insight, April 28, 2015 4:18 AM

Via Robin Good: "PressForward is a full-fledged RSS feed reader and aggregator which can capture content coming from any site while allowing full editing and curation abilities. It is an ideal tool for news curators wanting to have a news gathering and discovery tool integrated into their standard publishing and editing environment."


#curation

Mike McCallister's curator insight, April 28, 2015 9:27 AM

Curating and sharing content is an important way of building your authority in your writing niche. If you really want to understand how to curate, follow Robin Good's "Content Curation World" on Scoop.it.


Robin shared this WordPress plugin that can help you find and post interesting content directly inside WordPress. I'll be testing this soon.

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Top 9 Ways to Get More Views on Your YouTube Videos

Top 9 Ways to Get More Views on Your YouTube Videos | Social Video Success Strategies | Scoop.it
By following these 9 strategies, you will notice an increase of views on your YouTube videos and be on your way to increasing your freelance video business!
Janet Vasil's insight:

Good overview of the tools YouTube makes available to help you build your audience and get more views.  But don't stop with racking up numbers on YouTube.  Make sure you are driving video viewers to online "real estate" you control and own such as your blog or website.

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20 Video Marketing Examples From Content Curation Platform & Tools

20 Video Marketing Examples From Content Curation Platform & Tools | Social Video Success Strategies | Scoop.it

For the online marketer the world just gets tougher each day. Inbound marketing and content marketing are great techniques, but the time, effort and strategy needed to drive sustainable results for a B2B company is daunting. Thankfully content curation tools provide relief by helping business provide relevant content to their readers in a quick time.


With multiple types of content curation tools & platforms available its difficult to understand what would work best for your business. Content curation platforms are using videos to promote and educate their prospective buyers to showcase how effective their solution is.
Sales is increasingly seeing the use of videos in the following areas :

Overview video of a product / solutionsIntro / Getting started video using animation & UI MockupsHow To VideosYoutube Promo / Promotional VideoInfographics / Statics bundled to create Use case videos

 

In this article we look at 20 video marketing examples used by content curation tools that are on the spot. Watch these videos to get ideas for marketing your own content curation solution....


Via Jeff Domansky
Janet Vasil's insight:
Good collection of curation platforms using video and good ideas for making your own videos.
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Jeff Domansky's curator insight, March 3, 10:52 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

Jeff Domansky's curator insight, March 3, 11:01 PM

This is a really interesting way to learn about content curation platforms and tools as well as effective video marketing. Highly recommended. 9/10

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A strategy to stay relevant in a tumultuous marketing world

A strategy to stay relevant in a tumultuous marketing world | Social Video Success Strategies | Scoop.it

Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take?

This seems so overwhelming.

Well, until now. It does not have to be....


Via Jeff Domansky
Janet Vasil's insight:
Mark Schaefer's new book "Known" can help prevent online overwhelm as you boost your visibility. Check it out.
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Jeff Domansky's curator insight, February 22, 5:25 PM

Mark Schaefer talks about the advantages of becoming known and Known – his new book. His slide presentation is recommended viewing. 9/10

donhornsby's curator insight, February 23, 9:13 AM
Becoming known may be the only permanent, sustainable competitive advantage we have in this tumultuous world. But where do you start? How do you do this? What is the role of social media? Blogs and video? Facebook, YouTube, Snapchat? How much time does it take? This seems so overwhelming. Well, until now. It does not have to be.
 
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Infographic: The 4 Steps to Social Media Marketing

Infographic: The 4 Steps to Social Media Marketing | Social Video Success Strategies | Scoop.it
“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Via Lauren Moss, David Simpson
Janet Vasil's insight:
Simple plan for structuring a social media strategy
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Perrine Clobus's curator insight, January 6, 2014 4:24 AM

Little infographics! 

Michelle Gilstrap's curator insight, January 15, 2014 11:39 AM

When you know where you are going, you know how to begin. This is a great way to plan. Good Infographic.

Harkrisyati Kamil's curator insight, January 18, 2014 8:47 PM

the use of infographic in library works will increase library perception and attract more people to visit and use library.

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3 Great Apps to Help You Add Subtitles to Videos ~ Educational Technology and Mobile Learning

3 Great Apps to Help You Add Subtitles to Videos ~ Educational Technology and Mobile Learning | Social Video Success Strategies | Scoop.it
“ A couple of weeks ago we shared with you some very good video editor apps to use on your iPad to edit and enrich your videos with multimedia content. In today’s post we are highlighting three more apps to use for editing videos but these are primarily focused on adding text to your clips. Next time you create a video and want to illustrate it with subtitles and textual annotations, the apps below are great options to start with.”
Via John Evans
Janet Vasil's insight:
IPad video editing tools
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Video marketing for beginners: What you REALLY need to know | Video Marketing

Wondering how to get started in video marketing? This tutorial covers what you REALLY need to know and IT WILL NOT BORE YOU. :) More on Wistia's video-engage... | Video Marketing
Janet Vasil's insight:

I always say the best camera for you...is the camera you WILL USE.  Don't get hung up on the tech. Keep it simple and get your STORIES out there!

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How To Capture Ideas Visually With The iPad

How To Capture Ideas Visually With The iPad | Social Video Success Strategies | Scoop.it

"Visual recording is what it sounds like it’d be. As opposed to recording audio, visual recording captures visuals, though not necessarily in photographic form. The process of visually capturing ideas with the iPad isn’t terribly complex in concept. If you can think of concept-mapping, you’ve halfway there."


Via John Evans, Susie Toso, Keith Rosko, Jeffrey Jablonski, Ph.D.
Janet Vasil's insight:

I am not a doodler, though my video work obviously requires thinking visually.  I am exploring the world of visual notetaking which has always fascinated me, plus I've seen several people  using sketches on Periscope videos to communicate concepts on the new platform. Looks like fun, either by hand or with apps.

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Ken Morrison's comment, August 21, 2012 7:46 PM
Thank you for follwoing my topic. I hope that it is helpful for you. I like what I see at your site. Also, I am curious about the conference on your other scoop.it site. It would be great if I could attend or present next time. I would be happy to stay in contact to learn more.
Ken
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What Is Code? If You Don't Know, You Need to Read This - Businessweek

What Is Code? If You Don't Know, You Need to Read This - Businessweek | Social Video Success Strategies | Scoop.it
The world belongs to people who code. Those who don’t understand will be left behind.

Via John Evans
Janet Vasil's insight:

Fun informative story about the basics of CODE. A recent newspaper article in my area noted a new school for gifted students would start teaching code in Kindergarten! Back in the day, my gifted program taught me French starting in 4th grade. Code is apparently an essential "language" of the 21st Century.

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Leigh Zika's curator insight, June 16, 2015 10:22 PM

Coding in the classroom; MakerSpace

bloodedbob's comment, June 17, 2015 3:07 AM
Extremely good...!!
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Content Marketing Tips: 11 Types of Content People Love To Share

Content Marketing Tips: 11 Types of Content People Love To Share | Social Video Success Strategies | Scoop.it

Content marketing is about attracting attention. But attracting traffic and attention is getting harder.

 

Here are some content marketing tips that will help in getting your content shared....


Via Jeff Domansky
Janet Vasil's insight:

Handy list for content creation inspiration.

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Linda Buckmaster's curator insight, May 30, 2015 11:09 PM

Excellent advice in Jeff's article which I have printed out to re-read.

wanderingsalsero's curator insight, May 31, 2015 3:25 PM

I haven't read this yet but I suspect this is the kind of 'brain jogger' that a lot of people could use. We all know we need good content but sometimes our brains instinctively feel it's a tedious task.

Brandon Daniels's curator insight, June 8, 2015 11:39 AM

I've done some research on my own and have confirmed much of what Jeff Bullas points out in this article. Great summary!

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How to make 8 pieces of content from 1 piece of content | Convince and Convert: Social Media Strategy and Content Marketing Strategy

How to make 8 pieces of content from 1 piece of content | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Social Video Success Strategies | Scoop.it
Content atomization help you create more content from a single idea. Jay Baer describes how his daily Jay Today videos power content marketing strategy.
Janet Vasil's insight:

An oldie but a goodie worth repeating from Jay Baer.  Make your content creation count by re-purposing it 8 ways...or MORE!.

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How to Use Green Screen Effects on iPads - Jonathan Wylie

How to Use Green Screen Effects on iPads - Jonathan Wylie | Social Video Success Strategies | Scoop.it
It is easy to use green screen effects on an iPad to produce professional looking videos. Learn how to do it with the Green Screen app by Do Ink.

Via John Evans
Janet Vasil's insight:

Green screen effects can open a world of imaginative backgrounds for your video, though getting a good "key" has a bit of a learning curve.  This article is a good explanation of how to do it right using an iPad app!

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Christine Lombardo's curator insight, May 20, 2015 10:22 AM

I can see a lot of potential ways to enhance lessons and class projects with this. 

tom cockburn's curator insight, May 20, 2015 11:49 AM

Have a go!

Funnelbox's curator insight, May 20, 2015 12:17 PM

Cool.

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4 Quick Tools to Help an Audience Share Your Content

4 Quick Tools to Help an Audience Share Your Content | Social Video Success Strategies | Scoop.it
These four tools can help jazz up your content to increase engagement even if you’re working with “boring” B2B content – Content Marketing Institute
Janet Vasil's insight:

I love online tools and am always testing new ones.  Here are four ways to get your quality shareable content in front of a wider audience.

 

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How to Create Boring-Industry Content that Gets Shared

How to Create Boring-Industry Content that Gets Shared | Social Video Success Strategies | Scoop.it

Many marketers balk at the prospect of creating content for industries that just aren't conducive to interesting topics. This post explains why that's short-sighted, and offers a different approach.


Via Guillaume Decugis
Janet Vasil's insight:

Boring is a state of mind. If you go into a creative project with a clear udnerstanding of the audience and a desire to serve that audience,  you can craft content that speaks to them in an interesting way. No industry is inherently boring.  As a content creator, you need to tap into what the people who are passionate about the niche care about.

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Guillaume Decugis's curator insight, May 14, 2015 10:57 AM
This is the third post I see on this topic over the past few weeks. New trend for 2015? I couldn't agree more that there is no such thing as boring industries when it comes to content marketing. Buyers having to make decisions will crave for genuinely educational content so it's all a matter of context.This post on Moz goes beyond making the argument to give actionable tips on how to make that happen starting by defining personas and thinking about their interest. Great read, especially if you thought there's nothing sexy in your industry you could publish about.