360 Degree Video: Wait 'Til It Really Comes Around - 02/22/2016
Janet Vasil's insight:
I am fascinated by the emerging tech immersive 360 Virtual Reality type of video but right now it is only another tool for us video folks to geek out over. As this article points out, figuring out how to use it to produce compelling stories is the next step if it is to be embraced widely by video producers.
As Kirsten Chiala, Digital Content Manager, Social Media Communications at Cisco said, brand journalism is like being next to the cool person at a party. Your audience should gravitate to your content, and you should rarely talk about yourself.
Everyone makes it sound so easy. Post a few times on Facebook, Twitter, or LinkedIn, and the traffic will pour in.
In reality, it’s not easy. And like with anything else, you need to spend some time learning how to do it properly.
I assure you it’s possible. My nutrition blog case study received over 9,000 visits from Facebook alone last month, despite being a new blog.
But as I noted in that second-month update, it could be doing even better. My friend Mike, who is running the site, is a really smart guy, but it’s still taking him some time to really understand how to use social media to its fullest potential.
You should care about social media traffic because it is one of the biggest referrers of traffic at your disposal. In early 2015, social media traffic made up 31% of overall traffic.
With more than 1 billion users and 300 hours of video uploaded every minute, YouTube has clearly moved far beyond being simply a home for user-generated cat clips.
Yet many brands, especially healthcare brands, still haven’t fully embraced the network; in part this is because of lingering weariness, but the hesitancy is also rooted in not knowing exactly where to start.
Delay no longer. Thanks to a few pioneering brands, it has become clear over the past few years that YouTube is an excellent outlet for distributing healthcare-related content.
In particular, the four brands below are excellent models to follow for using the platform to build interest and engagement.
An analysis by Performics last year found that Cigna gets the most views per video on YouTube of any major healthcare provider. What’s the secret to its success? Largely, that the company commits ad spend to serve its short pieces as pre-rolls before other YouTube videos.
While that may sound like cheating, it’s actually a great example of how to use YouTube right. Cigna has devoted time to developing specific digital short-form ads—the videos are around 15 to 20 seconds on average—and it’s targeting relevant content and audiences. In other words, the company is creating its YouTube videos with a very clear purpose in mind.
2. GE Healthcare
YouTube’s Creator Playbook for Brands constantly stresses the importance of developing engaging videos. Why? Because, as the guide puts it, “Compelling videos can bring in new viewers, introduce them to the rest of your content, and build a loyal fanbase.”
GE Healthcare does an excellent job of drawing audiences in by showing off its products in engaging ways. For example, this simple, but compelling, HD ultrasound piece has garnered 168,000 views.
Life hacks are one of the staples of YouTube, with tens of thousands of videos on the platform explaining how to do everything from tying a tie to falling asleep better.
Earlier this year, Novartis smartly took this trope and used it for a much more serious purpose: highlighting creative ways to make everyday tasks simpler for people living with multiple sclerosis (MS). The “7 Small Life Hacks That Make a Big Difference” already has nearly 74,000 views.
4. CMN Hospitals
The patients at Children’s Miracle Network Hospitals often have inspiring and heartbreaking stories.
On its YouTube channel, the organization does an excellent job of highlighting some of these tales. The pieces range in topic and length (some go as long as 13 minutes), but all are presented beautifully and tastefully.
These are some great examples of how video is used in healthcare marketing. Medical, health and wellness professionals and organizations have a wealth of appealing stories they can tell with video. (I know because I produced thousands of patient-centered stories all over the country for a medical TV syndicator for more than a decade.)
Lots of paid content curation services are available online. Here's a free open source wordpress plugin that's a good starting tool for a new content creator with full editing and curation capabilities.
By following these 9 strategies, you will notice an increase of views on your YouTube videos and be on your way to increasing your freelance video business!
Janet Vasil's insight:
Good overview of the tools YouTube makes available to help you build your audience and get more views. But don't stop with racking up numbers on YouTube. Make sure you are driving video viewers to online "real estate" you control and own such as your blog or website.
If you're trying to build a name for your business but can't afford a full-time content production team, there are a number of storytelling tools you can use to create engaging content. Check out the following five... Racontr Racontr lets you integrate multiple components into your brand stories. Mix everything from videos and images to text and audio…
“ One of Stephen Covey’s The 7 Habits of Highly Effective People is to Begin with the End in Mind.”This infographic does just that – recognizing that you need to establish your goals first when looking to your social media marketing strategy. It doesn’t simply speak about conversions – it speaks to the other business uses of social media: Brand Marketing, Thought Leaderhsip, Service and Sales Prospecting. Much of the strength of social media doesn’t come from the immediate push… it’s the echos and volume that are established over time.
Via Lauren Moss, David Simpson
Janet Vasil's insight:
Simple plan for structuring a social media strategy
“ A couple of weeks ago we shared with you some very good video editor apps to use on your iPad to edit and enrich your videos with multimedia content. In today’s post we are highlighting three more apps to use for editing videos but these are primarily focused on adding text to your clips. Next time you create a video and want to illustrate it with subtitles and textual annotations, the apps below are great options to start with.”
Via John Evans
"Visual recording is what it sounds like it’d be. As opposed to recording audio, visual recording captures visuals, though not necessarily in photographic form. The process of visually capturing ideas with the iPad isn’t terribly complex in concept. If you can think of concept-mapping, you’ve halfway there."
I am not a doodler, though my video work obviously requires thinking visually. I am exploring the world of visual notetaking which has always fascinated me, plus I've seen several people using sketches on Periscope videos to communicate concepts on the new platform. Looks like fun, either by hand or with apps.
Fun informative story about the basics of CODE. A recent newspaper article in my area noted a new school for gifted students would start teaching code in Kindergarten! Back in the day, my gifted program taught me French starting in 4th grade. Code is apparently an essential "language" of the 21st Century.
Green screen effects can open a world of imaginative backgrounds for your video, though getting a good "key" has a bit of a learning curve. This article is a good explanation of how to do it right using an iPad app!
Boring is a state of mind. If you go into a creative project with a clear udnerstanding of the audience and a desire to serve that audience, you can craft content that speaks to them in an interesting way. No industry is inherently boring. As a content creator, you need to tap into what the people who are passionate about the niche care about.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.