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Social Video Success Strategies
A collection of news, tips and commentary about how to use video and social media publicity for business storytelling success
Curated by Janet Vasil
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Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Social Video Success Strategies | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.

Via Karen Dietz
Janet Vasil's insight:

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

more...
Karen Dietz's curator insight, April 10, 12:14 PM

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Janet Vasil from Just Story It! Biz Storytelling
Scoop.it!

How To Create Stories That Sell Video

How To Create Stories That Sell Video | Social Video Success Strategies | Scoop.it

Via Karen Dietz
Janet Vasil's insight:

Just a good story isn't enough if you want to profit from video...

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malek's curator insight, March 21, 2013 2:04 PM

Once is never enough with a video like this

corneja's curator insight, March 22, 2013 8:17 PM

A master class!

Kim Zinke (aka Gimli Goose)'s curator insight, March 22, 2013 8:37 PM

Thanks Karen Dietz for finding this.  See her comments below for a great description of what is covered in the video, powerpoint, story template, and the bad and good story example.

Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Social Video Success Strategies | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?

Via Karen Dietz
Janet Vasil's insight:

Good advice for making the case for brand storytelling.

more...
Karen Dietz's curator insight, March 24, 2:10 PM

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it