Social Video Success Strategies
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Social Video Success Strategies
A collection of news, tips and commentary about how to use video and social media publicity for business storytelling success
Curated by Janet Vasil
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Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Social Video Success Strategies | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.

Via Karen Dietz
Janet Vasil's insight:

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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Karen Dietz's curator insight, April 10, 2015 12:14 PM

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!

Via Karen Dietz
Janet Vasil's insight:

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

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Karen Dietz's curator insight, June 30, 2014 1:46 PM

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Barbara Ganley's curator insight, July 7, 2014 8:12 AM

Useful to nonprofits, too

Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | Social Video Success Strategies | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

Via Karen Dietz
Janet Vasil's insight:
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
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Karen Dietz's curator insight, August 11, 2014 4:15 PM

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 13, 2014 12:27 PM

Every good story is about a changed life!

Rescooped by Janet Vasil from Just Story It! Biz Storytelling
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3 Keys To Massive Social Sharing Of Your Stories

3 Keys To Massive Social Sharing Of Your Stories | Social Video Success Strategies | Scoop.it
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success.

Via Karen Dietz
Janet Vasil's insight:

Tell your story more effectively by remembering these essentials

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Karen Dietz's comment, June 24, 2013 2:47 PM
Happy the article is useful and many thanks for your comments!
Ujima Magazine's comment, June 26, 2013 3:53 PM
Since I am new to this, I find these tips to be very useful.
Karen Dietz's comment, June 26, 2013 4:35 PM
Welcome Ujima and i hope you find many more articles here to help you!