video russia
46 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Stephan Grootenboer
Scoop.it!

De impact van niet-lineaire televisie op advertising, campagne-aanpak en budgetten

De impact van niet-lineaire televisie op advertising, campagne-aanpak en budgetten | video russia | Scoop.it
De verschuiving van kijktijd van ouderwetse lineaire televisie naar verschillende vormen van niet-lineaire televisie gaat hard - veel harder dan de televisiewereld ons wil doen geloven. Me
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Борис Омельницкий о digital-рекламе и MIXX Russia Awards

Борис Омельницкий о digital-рекламе и MIXX Russia Awards | video russia | Scoop.it
Президент IAB Russia рассказал о перспективах интерактивного рынка и программе главного отраслевого конкурса
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Online Video Surges, As Advertiser Budgets Cut Into TV

Video ad spend will continue to explode, increasing 29% per year and reaching $23.3 billion by 2017, according to the latest update to ZenithOptimedia’s global ad expenditure forecast.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

ADFOX Sees Interest Grow For Programmatic In Russia

"With that strategy, at the end of 2012, we started ADFOX's SSP that supports programmatic selling for publishers and that started RTB for us." ADFOX certainly ... or RTB space?
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies - MediaPost Communications

Video Viewability Rising As Marketers Turn To 'Programmatic Direct' Technologies - MediaPost Communications | video russia | Scoop.it
Marketers are still struggling to get even half of their digital ads seen, but video viewability rates are steadily rising.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Mobile Advertising Global Trends Revealed in Smaato Mobile RTB Report - MarketWatch

Mobile Advertising Global Trends Revealed in Smaato Mobile RTB Report - MarketWatch | video russia | Scoop.it
Mobile Advertising Global Trends Revealed in Smaato Mobile RTB Report MarketWatch SAN FRANCISCO, Apr 24, 2014 (BUSINESS WIRE) -- Smaato, the leading global mobile Real-Time Bidding (RTB) ad exchange (SMX) and Supply Side Platform (SSP), today...
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Between Digital Juggles SSP And DSP In Russia - AdExchanger

They often consider RTB an extension of search advertising, which is very effective with Yandex and Google in Russia. Sometimes, when ...
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Russian mobile advertising market attracts international investors | Russia Beyond The Headlines

Russian mobile advertising market attracts international investors | Russia Beyond The Headlines | video russia | Scoop.it
As new ad network AdCamp appears on the scene, mobile RTB platform AdMoment benefits from a funds injection
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

‘Let’s put this into context.’, by Anne de Kerckhove, MD EMEA, Videology

‘Let’s put this into context.’, by Anne de Kerckhove, MD EMEA, Videology | video russia | Scoop.it
Digital advertising spend figures for the UK paint an attractive picture of an industry now worth more than £3 billion. As consumer appetite for video content
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Integral Ad Science Launches Real-Time Fraud Prevention Platform

ADOTAS — Integral Ad Science just announced the release of real-time fraud prevention for digital advertisers and publishers. This solution [...]
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

The Rise Of The Data Driven Market In Russia, And The Key Players ...

The Rise Of The Data Driven Market In Russia, And The Key Players ... | video russia | Scoop.it
There are at least two-to-three companies (ad servers and networks) in the CEE region and Turkey that Yandex could take out – especially if it is serious about building a business beyond just Russian search revenue.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

AOL Unveils Its Supply-Side Platform - AdExchanger

AOL Unveils Its Supply-Side Platform - AdExchanger | video russia | Scoop.it
For the past year, AOL CEO Tim Armstrong has emphasized the company's position as a programmatic player, discussing the importance of its "tech stack" and building up its year-old demand-side platform AdLearn.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Маркетологи теряют интерес к YouTube

Маркетологи теряют интерес к YouTube | video russia | Scoop.it
Социальные сети отнимают клиентов у видеоплатформ
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

IMHO Vi предсказало ускорение темпов роста видеорекламы в Рунете

Темпы роста рынка видеорекламы в российском сегменте интернета в первом квартале 2016 года ускорятся до 15% по сравнению с аналогичным периодом 2015 года. Такой прогноз 19 апреля н
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Как и когда пользователи рунета потребляют контент — данные TNS, «Одноклассников», PayPal, Ozon и ivi.ru

Как и когда пользователи рунета потребляют контент — данные TNS, «Одноклассников», PayPal, Ozon и ivi.ru | video russia | Scoop.it
17 марта на конференции об интернет-коммуникациях i-COMference прошла секция, посвященная аналитике медиапотребления. Представители интернет-компаний поделились своими исследованиями о потреблении информации пользователями рунета.Редактор ЦП посетил конференцию и собрал наиболее интересные факты из докладов.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Why 2015 will be the 'year of mobile' for video advertising

Why 2015 will be the 'year of mobile' for video advertising | video russia | Scoop.it
It’s no secret that the global digital advertising market has skyrocketed over the past several years.Fueled largely by the...
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

The In Crowd: Leveraging Data and Tools to Meet Video Audience Guarantees | AdMonsters

AdMonsters is the global community of ad operations and technology leaders, providing ad operations conferences and events, content, training and consulting.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Digital ad giant Matomy expands with $18 million acquisition of Austria's MobFox - LeapRate

Digital ad giant Matomy expands with $18 million acquisition of Austria's MobFox - LeapRate | video russia | Scoop.it
Following Matomy Media Group\'s public listing on the London Stock Exchange, the firm has acquired MobFox in order to gain its mobile programmatic advertisi
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

ADFOX Sees Interest Grow For Programmatic In Russia

"With that strategy, at the end of 2012, we started ADFOX's SSP that supports programmatic selling for publishers and that started RTB for us." ADFOX certainly ... or RTB space?
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Digital advertising hits $43B, passing broadcast TV for the first time ever

This past year, digital advertising online and via mobile crossed the $40 billion mark for the first time ever, according to the Internet Advertising Bureau. Since 2004, the average growth rate has...
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

ADFOX Report: Russian RTB-market in H1 2013 | ExchangeWire.com

ADFOX Report: Russian RTB-market in H1 2013 | ExchangeWire.com | video russia | Scoop.it
In preparing this review, we drew upon our own experience of using the ADFOX SSP product, foreign studies and reviews, materials from the media, and the comments and opinions of the players on the Russian market.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

The Programmatic 'Upfront': Isn't That Oxymoronic?

The Programmatic 'Upfront': Isn't That Oxymoronic? | video russia | Scoop.it
is digital ad inventory scarce enough to justify negotiations ahead of time? actually, yes, argues mediaocean ceo bill wise.
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Why Online Video Advertising is Giving TV a Run for its Money

ADOTAS – There may still be more commercials on TV than on the Web, but online video ads are encroaching [...]
more...
No comment yet.
Scooped by Stephan Grootenboer
Scoop.it!

Online Advertising Explained: DMPs, SSPs, DSPs and RTB « MDIF ...

Online Advertising Explained: DMPs, SSPs, DSPs and RTB « MDIF ... | video russia | Scoop.it
While the basic proposition of matching advertisers with audiences remains unchanged, in the digital world serving up highly targeted advertising has developed into the incredibly fast interchange of data and ad inventory between ...
more...
No comment yet.