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Using Personalized Video to Deliver Your Mobile Marketing Message

Using Personalized Video to Deliver Your Mobile Marketing Message | Video Marketing Success | Scoop.it
How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way conversation on any device.
Simon Spykerman's insight:

Great article on the power of breaking your message into smaller chunks.  Whne you do this people can engage and view the parts that are relevant to them.  Video is lienar so on a website you can lead people nicely through the entire sales funnel.  For an example - check out hosting company vidyard.

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Jon Turino's curator insight, June 19, 2013 1:37 PM

Good info from Simon on another way to use video to build your business.

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SpykerMedia | What type of video should I make?

SpykerMedia | What type of video should I make? | Video Marketing Success | Scoop.it
There are so many different types of videos and styles of production. Where do you start? What type of video should you make?
Simon Spykerman's insight:

Here is a guide to the types of videos you can create and where they fit in the sales cycle.

 

Let us know what you think.  Please share.

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SpykerMedia | How long should a video be?

SpykerMedia | How long should a video be? | Video Marketing Success | Scoop.it
Asking how long should my video be is like asking, “How long is a piece of string?” There is no exact answer, but here are some guiding principals’.
Simon Spykerman's insight:

Here is a guide on video length... it's not exhaustive, but its a place to start when thinking about how long your video should be.

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SpykerMedia | Understanding Video Production Pricing

SpykerMedia | Understanding Video Production Pricing | Video Marketing Success | Scoop.it
How much does it cost to hire a production company to make a video? Let’s look at the components of video production and solve the “pricing mystery.”
Simon Spykerman's insight:

Unlocking the cost factors in video production pricing with this video and blog.

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Advertisers, You Need YouTube [Infographic]

Advertisers, You Need YouTube [Infographic] | Video Marketing Success | Scoop.it
Video content has experienced enormous momentum in recent years, with YouTube emerging as the digital darling of video seekers and sharers worldwide.
Simon Spykerman's insight:

YouTube reaches more US adults in the 18-34 category than any cable network.  Every company on AdAges top 100 National Advertisers list runs campaigns on YouTube.  They do that because it works.  Witness the success of comapnies like GoPro, Old Spice, OroBrush. 

 

If you're not on YouTube ... it's time to take another look.

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Adopting a Video Content Strategy For Your Business

Adopting a Video Content Strategy For Your Business | Video Marketing Success | Scoop.it
Content marketing is ever-changing, and lately video content is trumping text. Learn how to adopt a system for video content marketing.
Simon Spykerman's insight:

This article gives some nice insights into creating videos to bring traffic to your website and increase brand awareness.  Don't forget to also create videos to convert that traffic once they arrive on your site - which takes a very different approach.

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6 Ways to Get Video Views That Matter

6 Ways to Get Video Views That Matter | Video Marketing Success | Scoop.it
Simon Spykerman's insight:

Mnay business owners chase the idea of viral video and yet it seems like an impossible dream.  A far better approach is getting your video in front of a targeted audinece of prospects - that way you can achieve real ROI.  Here is a great article with some why and how.

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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | Video Marketing Success | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...
Simon Spykerman's insight:

A very detailed look at how to use video in your marketing strategy... part 1 of 2

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YouTube Updates Platform for Social Good

YouTube Updates Platform for Social Good | Video Marketing Success | Scoop.it
YouTube announced two updates to its non-profit program on Friday, streamlining how non-profits and viral philanthropists can use the social video-sharing platform to turn views...
Simon Spykerman's insight:

YouTube has added some great new features to support there 17,000 plus non profit channels.  If you're a non profit now is great time to get a channel.

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3 Tips for Maximizing YouTube's New Layout for Brand Channels - Entrepreneur

3 Tips for Maximizing YouTube's New Layout for Brand Channels - Entrepreneur | Video Marketing Success | Scoop.it
Entrepreneur
3 Tips for Maximizing YouTube's New Layout for Brand Channels
Entrepreneur
The new YouTube One Channel enables businesses to upload a welcome video geared toward viewers who don't subscribe to the page.
Simon Spykerman's insight:

 Adding a short intro video is a great way to bring people into your channel.  Here are a few ideas.  If you have a show a thirty second intro orthe pilot episode is a great idea.

 

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YouTube iOS app can now send videos to TV, Xbox, PS3 - Tech2

YouTube iOS app can now send videos to TV, Xbox, PS3 - Tech2 | Video Marketing Success | Scoop.it
Tech2
YouTube iOS app can now send videos to TV, Xbox, PS3
Tech2
The YouTube app for iOS has been updated and now lets you play and control videos on your Google TV, Xbox or PS3 with your iPhone or iPad.
Simon Spykerman's insight:

Nice app.

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How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point | Video Marketing Success | Scoop.it
How long should a video be? Well, that reminds me of a story. Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success wit
Simon Spykerman's insight:

This is the second most common question I am asked (after how much does a video cost) and this post is the best presented answer I have come across.

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There's Been A Drastic Jump In The Amount Of Online Video Ads Over The Past Year

There's Been A Drastic Jump In The Amount Of Online Video Ads Over The Past Year | Video Marketing Success | Scoop.it
Almost 25% of online videos now have accompanying ads.
Simon Spykerman's insight:

Video ads on the rise because they engage better than text.  

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Rescooped by Simon Spykerman from YouTube Tips and Tutorials
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▶ Tell a story about your content using your thumbnails, titles, and description - YouTube

Your video's thumbnail, title, and description form the first impression that viewers have of your video. Learn more about how your videos can stand out from...

Via Ileane Smith
Simon Spykerman's insight:

Great info.  Thanks for the find #ileanegram 

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Ileane Smith's curator insight, January 23, 2:00 AM

My Comment:

This is the best and most informative video I've seen coming directly from YouTube. Please do more of these! I'd like to know more about choosing the right category for my videos and how much of a role does the category play in YouTube search.

For example I do mostly blogging and social media tutorials. Should I use "Education" "Science & Technology" or "HowTo & Style" I don't think any of those categories is appropriate but I'm not sure how to test for the best results in search.

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HOW MUCH? | MotionMasters | West Virginia Video Production

HOW MUCH? | MotionMasters | West Virginia Video Production | Video Marketing Success | Scoop.it
A Blog by Christa Hamra, Director of Sales and Marketing, MotionMasters If I had a nickel for every time someone asked me “How much is a video going to c.
Simon Spykerman's insight:

More insights on video production pricing.

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SpykerMedia | How to choose a video production partner?

SpykerMedia | How to choose a video production partner? | Video Marketing Success | Scoop.it
So you want to make a video, and you’re looking for the right production partner. How do you decide?
Simon Spykerman's insight:

First in our series of video marketing FAQ's.  When choosing a video company what elements should you look at?  

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Using Personalized Video to Deliver Your Mobile Marketing Message

Using Personalized Video to Deliver Your Mobile Marketing Message | Video Marketing Success | Scoop.it
How to use short-form video to deliver a personalized message for products and services a consumer has expressed interest in before. With an interactive video strategy, a marketing pitch can turn into a two-way conversation on any device.
Simon Spykerman's insight:

Great article on the power of breaking your message into smaller chunks.  Whne you do this people can engage and view the parts that are relevant to them.  Video is lienar so on a website you can lead people nicely through the entire sales funnel.  For an example - check out hosting company vidyard.

more...
Jon Turino's curator insight, June 19, 2013 1:37 PM

Good info from Simon on another way to use video to build your business.

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Why You Need to Get Started with Video Production | Business 2 Community

Why You Need to Get Started with Video Production | Business 2 Community | Video Marketing Success | Scoop.it
If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay
Simon Spykerman's insight:

Getting started with video production can be scary, but the rewards can be huge.  Let us help.

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Execute Your Video Content Strategy in 8 Steps

Execute Your Video Content Strategy in 8 Steps | Video Marketing Success | Scoop.it
Find out how to execute a successful video content strategy. Use these 8 steps to maximize impact, measure results, and ultimately create sustainable campaigns that add long-term value to your orga...
Simon Spykerman's insight:

A detailed followup on video marketing which includes planning your deployment and tips for measuring effectiveness of your video campaign. 

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Infographic: How to Optimize Videos for SEO

Infographic: How to Optimize Videos for SEO | Video Marketing Success | Scoop.it
Video is an interactive way to showcase your company, products and services in an easy to digest format for customers. Here are 6 steps on how to optimize videos for SEO.
Simon Spykerman's insight:

The to do list for optimizing your videos in a very simple easy to read infographic.  Great resource.

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5 Reasons Video is Essential to Your Bottom Line

5 Reasons Video is Essential to Your Bottom Line | Video Marketing Success | Scoop.it
Having a video these days is key to expanding your brand and increasing client retention. Just think of what you prefer when you land on a site -- how many videos do you watch that have been shared by your friends.
Simon Spykerman's insight:

Overview on the value of video for your brand.

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6 Ways Low Quality Video Production Can Damage Your Business - Business 2 Community

6 Ways Low Quality Video Production Can Damage Your Business - Business 2 Community | Video Marketing Success | Scoop.it
Business 2 Community 6 Ways Low Quality Video Production Can Damage Your Business Business 2 Community 6 Ways Low Quality Video Production Can Damage Your Business image low quality video products can We all know that online video is the man of the...
Simon Spykerman's insight:

If you are going to invest in video you need to make sure you create quality production which all begins with the script.  This article raises some great points ...although they missed out on point 4 themselves in the blog as the entire thing is very self promotional/sales, which may put some readers off.  check out the number of mentions of the company name ... Keyword SEO.

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How Brands Use Vine Efficiently: Quick and to the Point

How Brands Use Vine Efficiently: Quick and to the Point | Video Marketing Success | Scoop.it
You might think that with a 6-second limitation, brands couldn't possibly make something worthwhile using Vine. The problem is, you would be wrong, dead wrong.
Simon Spykerman's insight:

I remember Max Headroom and the blipverts epsiode ... the future is now with Vine.  What cool stuff are you doing with your 6 seconds?  Here are some cool ideas.

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Rescooped by Simon Spykerman from Video Marketing Strategy, Tactics and News
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Infographic: The Impact of Video in Education

Infographic: The Impact of Video in Education | Video Marketing Success | Scoop.it
Cisco shares research about the impact of video in education, how to strategically adopt video technologies into teaching and learning, and guide students in the development of 21st century skills to prepare them for their role as global citizens.

Via Steve Yuen, Let's Learn IT, Alex Briscese, contentmarketingdigest
Simon Spykerman's insight:

Video really adds a lot to e-learning courses.  

 

Videos we produced for Clark College Corporate and Continuing Education online courses have been really well received by students.   They are not only able to demonstrate visually things that can't be shown well with text, but can form great discussion starters as in the case of the medical dramas we made that show how "not" to do it.

 

http://spykermedia.com/what-we-do/case-studies/e-learning-videos



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Rescooped by Simon Spykerman from Online Video Publishing
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SEO: How To Build an Effective Video Publishing Strategy

SEO: How To Build an Effective Video Publishing Strategy | Video Marketing Success | Scoop.it

Robin Good: If you are considering to start doing something serious with your video publishing strategy, you may want to give a good read to this exhaustive article by Phil Nottingham on SEOMoz.

 

The article outlines how you can avoid wasting time with video marketing tactics and plan an effective video strategy that is highly integrated with your final business goal. 

 

Insightful. Instructive. 7/10

 

Full article: http://www.seomoz.org/blog/building-a-video-seo-strategy

 

 


Via Robin Good
Simon Spykerman's insight:

Great article on developing a video marketing strategy and thinking through what platform to use (YouTube or self hosted).

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Suzanne Debrunner's curator insight, December 19, 2012 2:22 PM

Thanks Robin Good for scooping Phil Nottingham's insightful and intstructive article on planning an effective and integrated video strategy.

Elsie Whitelock's curator insight, May 5, 2013 5:54 AM

Thinking about using video? Read this to help you get on the right path.