Video Marketing Strategy
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Maximize Your Video Channel by Taking the YouTube Creator Academy Course

 

 


Via Robin Good
Julio Vizcarra's insight:

Al mejor estilo MOOC (Massive Online Open Course) Yotube publica cursos online.

 

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Mr Tozzo's curator insight, May 22, 2013 10:13 AM

Maximize Your Video Channel by Taking the YouTube Creator Academy Course

wanderingsalsero's curator insight, May 31, 2013 10:27 PM

I WILL be taking this.  Sounds like a great idea.  I'm convinced that a lot of the stuff the 'gurus' put in their courses (the ones they charge for) is freely available somewhere.  In the case of YouTube, I know for a fact that they publish a LOT of good stuff that's totally free....e.g. the YouTube Creators Playbook (that I found over a year ago).

 

I am also convinced that understand just this one simple, well-known tool of YouTube is (all by itself) a highly marketable skill.  I'll bet if you walked into 10 businesses and just said, "Hi, my name is Art Williams.  I'm a YouTube consultant.  Are you doing anything with YouTube to build your business?" it would lead to several people expressing interest.

 

I think the key to making that kind of prospecting work would be to have several different 'products' or services available.  Some people will need to be nurtured for a bit before they finally give you some real business....kinda like going into a Denny's and ordering an iced-tea first and then deciding that you really are hungry.

Ed Hill's curator insight, January 6, 2014 5:13 PM

Video is a fast and involving way to build engaging content. Here's an online course from YouTube.

Video Marketing Strategy
Video as a marketing tool online
Curated by Julio Vizcarra
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Cómo sacar partido a Facebook Live, Vídeos 360 y geofiltros de Snapchat

Cómo sacar partido a Facebook Live, Vídeos 360 y geofiltros de Snapchat | Video Marketing Strategy | Scoop.it
Consejos para conocer y trabajar con Facebook Live, Vídeos 360 y geofiltros Snapchat utilizándolos como herramientas para incrementar al audiencia. 
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La realidad virtual encuentra su gran negocio en la interacción social - MIT Technology Review

La realidad virtual encuentra su gran negocio en la interacción social - MIT Technology Review | Video Marketing Strategy | Scoop.it
El universo de Bebylon es un ejemplo de cómo cada vez más empresas están empezando a sacar productos y juegos centrados en que distintos usuarios interactúen en entornos virtuales

Via Cátedra UNESCO EaD
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The Taco Bell Guide To Total Social Media Dominance

The Taco Bell Guide To Total Social Media Dominance | Video Marketing Strategy | Scoop.it
8 social media marketing lessons from Taco Bell on building real relationships with customers.
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The 9 Commandments Of Landing Page Videos

The 9 Commandments Of Landing Page Videos | Video Marketing Strategy | Scoop.it
Landing page videos can get you higher conversion rates, but only if you know how to make them, the right way. Here are 9 rules to follow.
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Panasonic Lumix DMC GH4 VLog-L Latitude Test | Cinematography Education

Panasonic Lumix DMC GH4 VLog-L Latitude Test | Cinematography Education | Video Marketing Strategy | Scoop.it
This article focuses on the Panasonic GH4 and its performance in the Latitude. This is incredibly important to have a solid understanding of what your latitude means and what it does for you.
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Within

Within | Video Marketing Strategy | Scoop.it
Experience the best in Virtual Reality storytelling directly on your computer, smart phone, or VR headset.
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5 Reasons Your Videos Aren't Getting Any Attention

5 Reasons Your Videos Aren't Getting Any Attention | Video Marketing Strategy | Scoop.it
How to fix five mistakes that may be holding back your video from better engagement – Content Marketing Institute
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The Surprisingly Fascinating World of Frame Rates

The Surprisingly Fascinating World of Frame Rates | Video Marketing Strategy | Scoop.it
Let's take a closer look at a few different frame rates and how you can utilize them in your film and video projects.
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Snapchat's Everest Live Story shows app's heightened programming

Snapchat's Everest Live Story shows app's heightened programming | Video Marketing Strategy | Scoop.it
For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.
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How B2B Businesses Get Long-Tail Value From YouTube

How B2B Businesses Get Long-Tail Value From YouTube | Video Marketing Strategy | Scoop.it
A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We look at how and why.
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The Benefits of Working with the Sony a6300 and Atomos Shogun | cinema5D

The Benefits of Working with the Sony a6300 and Atomos Shogun | cinema5D | Video Marketing Strategy | Scoop.it
Check out this extensive article and sample video on using the Sony a6300 and Atomos Shogun to improve your workflow and image quality for stunning 4K results.
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'Birdman' Writer Armando Bo Directs a Nostalgic Bromance for Toyota

'Birdman' Writer Armando Bo Directs a Nostalgic Bromance for Toyota | Video Marketing Strategy | Scoop.it
'Birdman' Writer Armando Bo Directs a Nostalgic Bromance for Toyota
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Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever

Why Under Armour's Michael Phelps Ad Is One of the Most Shared Olympics Spots Ever | Video Marketing Strategy | Scoop.it
This summer, Michael Phelps is swimming for his last time at the Olympics and collecting a few more gold medals along the way.
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The Difference Between $1K and $10K Cameras

The Difference Between $1K and $10K Cameras | Video Marketing Strategy | Scoop.it
How do dollars and cents compare with dynamic ranges and sensor sizes? Let's look at the differences between $1,000 DSLRs and their $10,000 counterparts.
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Periscope, Facebook Live & YouTube Mobile Live Streaming

Periscope, Facebook Live & YouTube Mobile Live Streaming | Video Marketing Strategy | Scoop.it
We take a close look at Periscope, Facebook Live, and YouTube mobile live streaming, and how some brands and video marketers are using these platforms.
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El nuevo superproductor transmedia

El nuevo superproductor transmedia | Video Marketing Strategy | Scoop.it
  Durante todas las épocas de la Humanidad, las personas han dedicado gran parte de su tiempo al consumo de contenidos, y para poder hacerlo ha tenido que haber gente dedicada a su creación. El hombre de las cavernas se buscaba la vida para pintar las paredes de su refugio con historias de caza, aventuras…
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De "LastMan" à LastFight : le transmédia à la française

De "LastMan" à LastFight : le transmédia à la française | Video Marketing Strategy | Scoop.it
VIDÉO. La BD est devenue un jeu vidéo, en attendant la série animée, qui devrait révolutionner l'histoire du genre en France. Rencontre avec ses créateurs.
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Twitter, Facebook Announce New Live-Streaming TV Deals (and Why That Matters to You)

Twitter, Facebook Announce New Live-Streaming TV Deals (and Why That Matters to You) | Video Marketing Strategy | Scoop.it
The major platforms are working to secure new deals to broadcast exclusive programming, deals which could take live-streaming to the next level.
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Creative Ways to Build a Climax: An Analysis of the Suspense & Timing of 'Drive'

Creative Ways to Build a Climax: An Analysis of the Suspense & Timing of 'Drive' | Video Marketing Strategy | Scoop.it
Great storytelling isn't just about giving information to your audience. It's also about when and how you give it to them.
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Watch: Everything You Need to Know About Music Rights

Watch: Everything You Need to Know About Music Rights | Video Marketing Strategy | Scoop.it
Confused about music rights? This video breaks it down.
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An Interactive YouTube Story That Simultaneously Unravels Both Sides

An Interactive YouTube Story That Simultaneously Unravels Both Sides | Video Marketing Strategy | Scoop.it
Every story has two sides and love stories are no exception. Wouldn’t you be curious to know what each side thinks during a conversation? Cornetto has crea
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Creating Worlds, Not Scenes: Why 360 Video Is A Whole New Way Of Storytelling

Creating Worlds, Not Scenes: Why 360 Video Is A Whole New Way Of Storytelling | Video Marketing Strategy | Scoop.it
Mofilm creative strategy director Elisha Greenwell on how filmmakers are learning to embrace the senses and perspectives of 360 video.
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Sony a6300 vs. Sony a7S II Image Quality - How Good is it Really? | cinema5D

Sony a6300 vs. Sony a7S II Image Quality - How Good is it Really? | cinema5D | Video Marketing Strategy | Scoop.it
The Sony Alpha a6300 has serious video potential at a low price. In this lab test, we are comparing the Sony a6300 vs. Sony a7S II to see how it compares.
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