Video Marketing Strategy
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Video Marketing Strategy
Video as a marketing tool online
Curated by Julio Vizcarra
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Snapchat's Everest Live Story shows app's heightened programming

Snapchat's Everest Live Story shows app's heightened programming | Video Marketing Strategy | Scoop.it
For its Live Stories, Snapchat is increasingly using pre-recorded footage that its curators can polish with illustrations and animated overlays.
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How B2B Businesses Get Long-Tail Value From YouTube

How B2B Businesses Get Long-Tail Value From YouTube | Video Marketing Strategy | Scoop.it
A solid YouTube long-tail marketing campaign can really boost the reach and effectiveness of your B2B videos. We look at how and why.
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The Benefits of Working with the Sony a6300 and Atomos Shogun | cinema5D

The Benefits of Working with the Sony a6300 and Atomos Shogun | cinema5D | Video Marketing Strategy | Scoop.it
Check out this extensive article and sample video on using the Sony a6300 and Atomos Shogun to improve your workflow and image quality for stunning 4K results.
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Going Guerrilla: How to Successfully Shoot Documentary Abroad [PODCAST]

Going Guerrilla: How to Successfully Shoot Documentary Abroad [PODCAST] | Video Marketing Strategy | Scoop.it
Three filmmakers with international chops give insights on common challenges, ideal gear, and lessons learned from their time in the field.
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Top 7 Video Takeaways from Social Media Marketing World

Top 7 Video Takeaways from Social Media Marketing World | Video Marketing Strategy | Scoop.it
There were some amazing takeaways and tips for brands, creators, and video marketers from this year's Social Media Marketing World.
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3 formas diferentes de crear un gif animado por Internet

3 formas diferentes de crear un gif animado por Internet | Video Marketing Strategy | Scoop.it
Existen muchas herramientas online que permiten crear un gif animado en pocos segundos, sin necesidad de instalar nada y sin necesitar conocimientos avanzados
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What's the Cost of Video Production for the Web?

What's the Cost of Video Production for the Web? | Video Marketing Strategy | Scoop.it
Video consumption has seen massive growth on the web, but if your brand is looking to catch onto that trend and produce engaging video content, how much should you expect it to cost?
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29 Strategic Video Marketing Insights You Can Borrow From BuzzFeed

29 Strategic Video Marketing Insights You Can Borrow From BuzzFeed | Video Marketing Strategy | Scoop.it
When it comes to video, no brand seems more dominant than BuzzFeed. Here are 29 strategic insights from BuzzFeed's video strategy.
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GIPHY Presents: GIF Editor, A Whole New Way To Make GIFs Fun | GIPHY

GIPHY Presents: GIF Editor, A Whole New Way To Make GIFs Fun | GIPHY | Video Marketing Strategy | Scoop.it
GIPHY Presents: GIF Editor, A Whole New Way To Make GIFs Fun. GIPHY is how you search, share, discover and create GIFs.
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NAB 2016 Preview — Atomos Flame Series With The Shogun And Ninja

NAB 2016 Preview — Atomos Flame Series With The Shogun And Ninja | Video Marketing Strategy | Scoop.it
Atomos has been killing it in the monitor/recorder game for the last several years, especially at NAB, where the company has historically unleashe
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Social Video Campaigns: Winning Business Results

Social Video Campaigns: Winning Business Results | Video Marketing Strategy | Scoop.it
Not only is video marketing an essential part of any brand's digital strategy, social video campaigns have been proven to return real business results.
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Creating Worlds, Not Scenes: Why 360 Video Is A Whole New Way Of Storytelling

Creating Worlds, Not Scenes: Why 360 Video Is A Whole New Way Of Storytelling | Video Marketing Strategy | Scoop.it
Mofilm creative strategy director Elisha Greenwell on how filmmakers are learning to embrace the senses and perspectives of 360 video.
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Sony a6300 vs. Sony a7S II Image Quality - How Good is it Really? | cinema5D

Sony a6300 vs. Sony a7S II Image Quality - How Good is it Really? | cinema5D | Video Marketing Strategy | Scoop.it
The Sony Alpha a6300 has serious video potential at a low price. In this lab test, we are comparing the Sony a6300 vs. Sony a7S II to see how it compares.
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23 Things to Consider When Creating Video Content

23 Things to Consider When Creating Video Content | Video Marketing Strategy | Scoop.it
Squeeze the most value out of your video content marketing efforts by keeping these 23 things in mind – Content Marketing Institute
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7 of the Best Branded Instagram Videos April 2016

7 of the Best Branded Instagram Videos April 2016 | Video Marketing Strategy | Scoop.it
As brands continue to produce innovative short-form video content on Instagram, we take a look at some of the best uploads on the micro-video platform.
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6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds

6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds | Video Marketing Strategy | Scoop.it
Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically.
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Using Beards as Bounce Cards (& Other Cool Lighting Tricks Used in 'The Hateful Eight')

Using Beards as Bounce Cards (& Other Cool Lighting Tricks Used in 'The Hateful Eight') | Video Marketing Strategy | Scoop.it
You can tell right away when you're watching a Quentin Tarantino film.
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Film festival transforms its Instagram feed into 'escape room'

Film festival transforms its Instagram feed into 'escape room' | Video Marketing Strategy | Scoop.it
Red Lion Canada translates the popular real-life game into the digital space for the Toronto Silent Film Festival
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How to Use Periscope To Grow Your Business » Digital Branding Institute

How to Use Periscope To Grow Your Business » Digital Branding Institute | Video Marketing Strategy | Scoop.it
In A Few Clicks, You Can Potentially Expose Your Audience To A Branded Live Stream. Here's How to Use Periscope To Grow You
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Facebook Embellishing Live Video With Snapchat-Like Bells And Whistles

Facebook Embellishing Live Video With Snapchat-Like Bells And Whistles | Video Marketing Strategy | Scoop.it
To further promote Live video, Facebook will now offer filters, in-real-time emoticons, and a live video destination.
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Make Your Audience Trip on Acid: Steps to Creating an Immersive VR Film

Make Your Audience Trip on Acid: Steps to Creating an Immersive VR Film | Video Marketing Strategy | Scoop.it
Telling the story of LSD traffickers isn’t enough for director William Kirkley. He wants you to trip —  in virtual reality. 
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Snapchat Discover’s caption button makes videos audio-agnostic

Snapchat Discover’s caption button makes videos audio-agnostic | Video Marketing Strategy | Scoop.it
Snapchat has added a closed-captioning button to its Discover section so that publishers can make their videos audio-optional.
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How to Calibrate a Monitor

How to Calibrate a Monitor | Video Marketing Strategy | Scoop.it
In the field or in the office, a properly calibrated monitor is key to delivering quality work. By following a few simple steps to calibrate your monitor, you can ensure what you see on your screen is what your footage really looks like.
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