Video Marketing & Content
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Video Marketing & Content
Digital video content curator: video strategy, online video marketing, internet video platforms, web video production, video SEO, video analytics, mobile video, social media video, video market research & intelligence, video advertising, youtube marketing, youtube channel optimisation, video products & services reviews
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5 Rules and Examples for Using Video on Landing Pages

5 Rules and Examples for Using Video on Landing Pages | Video Marketing & Content | Scoop.it
Video on landing pages engages and converts like crazy. But are there rules or guidelines for use and design? Check out these examples.
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How the ADA Impacts Online Video Accessibility

This seven-page brief examines the ADA through the lens of online video accessibility. It provides insight into upcoming developments, resources, and guidance for anyone using online video on a large scale.
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Infographic: The Mobile Explosion of 2015

Infographic: The Mobile Explosion of 2015 | Video Marketing & Content | Scoop.it
2015 was THE year for product video, with year-over-year views up 42%. But mobile REALLY stole the show. Learn more in our Infographic.
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How To: Avoid Black Bars Around Your Video

How To: Avoid Black Bars Around Your Video | Video Marketing & Content | Scoop.it
We’ve all seen it on “other people’s” websites: a beautifully produced video, embedded on a page. But what’s this? Why are there those pesky little black bars either on the top and bottom or the two sides?
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Why You Need to Caption Spanish Video on the Web

Why You Need to Caption Spanish Video on the Web | Video Marketing & Content | Scoop.it
Adding closed captions to Spanish video online benefits SEO and accessibility, but it's also the law for media broadcasters in the US.
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20 Ways Brands Can Make the Most Out of Facebook Video

20 Ways Brands Can Make the Most Out of Facebook Video | Video Marketing & Content | Scoop.it
Native video uploads to Facebook have generated over 1.3 Trillion views in the past 12 months. So how do you make your Facebook video marketing campaign stand out?
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Snapchat for Business: A Guide for Marketers : Social Media Examiner

Snapchat for Business: A Guide for Marketers : Social Media Examiner | Video Marketing & Content | Scoop.it
Have you heard of Snapchat? Discover how to use Snapchat's features to connect with your customers.
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Engaging Your Audience With Video at Every Stage of the Customer Journey

Engaging Your Audience With Video at Every Stage of the Customer Journey | Video Marketing & Content | Scoop.it
As the role of the marketer has moved from delivering impressions to delivering bottom line results, the marketing model has also evolved from the funnel to the customer lifecycle. SiriusDecisions reported that 67% of the buyer’s journey is driven through digital channels and content.
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Why Machine Learning Will Dominate Video Marketing

Why Machine Learning Will Dominate Video Marketing | Video Marketing & Content | Scoop.it
In today’s digital landscape, marketers are increasingly using video to connect with consumers. A whopping 93% of marketers are already using video and 70% of marketers plan to increase their video…
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51 ways to use web video to help your business grow

51 ways to use web video to help your business grow | Video Marketing & Content | Scoop.it
As bandwidth increases and video production costs continue to decrease businesses are beginning to adopt video as a primary method of communicating with their customers and prospects. In-house or outs
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Animated or live action video? How to choose the right video format too successfully get your message across.

Animated or live action video? How to choose the right video format too successfully get your message across. | Video Marketing & Content | Scoop.it
How to choose between an animated and live video format
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5 YouTube Description Box Hacks for Better Rankings

5 YouTube Description Box Hacks for Better Rankings | Video Marketing & Content | Scoop.it
The YouTube description box might be the most under-used tool in your video marketing strategy. These 5 steps will ensure your description is working.
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73% of B2B Marketers Say Video Positively Impacts ROI

73% of B2B Marketers Say Video Positively Impacts ROI | Video Marketing & Content | Scoop.it
A new report from WVMC, and ReelSEO, confirms that 73% of B2B respondents believe that video content positively impacts marketing campaign results and ROI.
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Vlogger Influence to Reign Strong in 2016 | L2: The Daily

Vlogger Influence to Reign Strong in 2016 | L2: The Daily | Video Marketing & Content | Scoop.it
Vloggers own 65% of first-page video results for branded search teams. See how Smashbox, and CoverGirl are leveraging their dominance.
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Online Videos: The Key Element to Successful Social Media Marketing

Online Videos: The Key Element to Successful Social Media Marketing | Video Marketing & Content | Scoop.it
The latest study from Cisco suggests that online video is poised to grow bigger in the next few years. In fact, the study predicts that video traffic will go from 64 percent in 2014 to higher than 80…
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18 Big Video Marketing Statistics and What They Mean for Your Business | Video Brewery

18 Big Video Marketing Statistics and What They Mean for Your Business | Video Brewery | Video Marketing & Content | Scoop.it
Wondering if you should create a video? Here are 18 video marketing statistics and what they mean for your business.
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5 steps to create a video strategy for your online store

5 steps to create a video strategy for your online store | Video Marketing & Content | Scoop.it
The burning questions in ecommerce are how and where to get the right product videos that make an impact. Here are 5 steps to ensure your video strategy rocks.
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In 2015, Video Marketing ROI Blew Away the Competition

In 2015, Video Marketing ROI Blew Away the Competition | Video Marketing & Content | Scoop.it
Too many marketers rely on video marketing ROI measurement that doesn't offer the truly valuable insights. In 2016, that will change.
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5 things we learned about YouTube in 2015 - Digiday

5 things we learned about YouTube in 2015 - Digiday | Video Marketing & Content | Scoop.it
It was a busy year for YouTube, which finally has competition in online video and has aimed to fight that in a variety of ways.
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10 Video Marketing Lessons from the Top Brands and Creators of 2015

10 Video Marketing Lessons from the Top Brands and Creators of 2015 | Video Marketing & Content | Scoop.it
2015 was a great year for online video. We've seen some very memorable marketing campaigns, and been entertained by some amazing viral video content. 
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Corporate Video: Only One Thing Matters…

Corporate Video: Only One Thing Matters… | Video Marketing & Content | Scoop.it
 

The purpose of a corporate video is to sell a product, service or an idea. 

Anyone can create a video today just like anyone can write an ad or design a brochure. Knowing how to craft
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40 Video stats you must know for ecommerce

40 Video stats you must know for ecommerce | Video Marketing & Content | Scoop.it
Demand for product review videos gains momentum. Here are 40 fresh video stats from the past year that highlight the importance of video for ecommerce.
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Why Video Content is the Best Form of Content Marketing

Why Video Content is the Best Form of Content Marketing | Video Marketing & Content | Scoop.it
Why Video Content is the best Form of Content Marketing
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