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Video Marketing & Content
Digital video content curator: video strategy, online video marketing, internet video platforms, web video production, video SEO, video analytics, mobile video, social media video, video market research & intelligence, video advertising, youtube marketing, youtube channel optimisation, video products & services reviews
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Digital video strategy checklist for publishers

Here is a checklist of factors to help you tell if your news organization is taking all the right steps with digital video.
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8 New B2B Video Content Marketing Trends | Convince and Convert: Social Media Strategy and Content Marketing Strategy

8 New B2B Video Content Marketing Trends | Convince and Convert: Social Media Strategy and Content Marketing Strategy | Video Marketing & Content | Scoop.it
The “play” button is the most compelling action on the web, but creating great video content isn’t easy. These words of advice from some of the most prominent thought leaders in video marketing can help guide your strategy and point you toward high engagement (and ultimately sales) from your customers.
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YouTube Shopping is the New Window Shopping, Especially at Night

YouTube Shopping is the New Window Shopping, Especially at Night | Video Marketing & Content | Scoop.it
According to a new study, a third of all shopping searches on Google happen between 10 p.m. & 4 a.m, and consumers are using YouTube to research products.
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By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study]

By 2019, 80% of the World's Internet Traffic Will Be Video [Cisco Study] | Video Marketing & Content | Scoop.it
A new study from Cisco predicts that by 2019, video content will account for an astonishing 80% of the world's total internet traffic.
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Video SEO - How to Amplify Your Video Content

Video SEO - How to Amplify Your Video Content | Video Marketing & Content | Scoop.it
Approaching video as an asset for SEO will open a new set of strategic decisions and will allow you improve your reach to your audience.
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How to Disable Related Videos for YouTube Embeds in WordPress

How to Disable Related Videos for YouTube Embeds in WordPress | Video Marketing & Content | Scoop.it
When you embed a YouTube video in a WordPress post, it is generally added to illustrate your content. Sometimes your video is the main focal point of the post. Chances are that you don't want to be...
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3 ROI stats to show your boss about the value of video

3 ROI stats to show your boss about the value of video | Video Marketing & Content | Scoop.it
Brands are investing more in online video marketing to keep up with demand, and here are metrics you can measure to prove it's paying off.
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Why You Should Be Implementing Your Video Marketing Strategy in 2015 | Marketing Technology

Why You Should Be Implementing Your Video Marketing Strategy in 2015 | Marketing Technology | Video Marketing & Content | Scoop.it
Why You Should Be Implementing Your Video Marketing Strategy in 2015 by Douglas Karr on Marketing Technology
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Google highlights the importance of ‘How to’ videos as marketing assets

Google highlights the importance of ‘How to’ videos as marketing assets | Video Marketing & Content | Scoop.it
How-to videos have become de facto learning tools, according to research that Google conducted based on its YouTube platform. This is especially the case for millennials, with more than 65 percent of those in this category saying that they can view a YouTube video in order to quickly pick up a new skill.
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64% will increase video marketing, even as 45% worry about ROI

64% will increase video marketing, even as 45% worry about ROI | Video Marketing & Content | Scoop.it
A study shows companies are shifting investments toward video marketing even as they remain skeptical about ROI. Here's why the majority think videos are essential to growth.
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How to shoot video reports on a smartphone

How to shoot video reports on a smartphone | Video Marketing & Content | Scoop.it
Want to be a citizen journalist? Jefferson Graham shows how anyone can use a smartphone to produce broadcast quality video reports.
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The 4 Essentials of Video Content Marketing Success

The 4 Essentials of Video Content Marketing Success | Video Marketing & Content | Scoop.it
Video has become the essential marketing tool with rich rewards for brands that get it right.
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Video Has Earned its Place in the Customer Journey

Video Has Earned its Place in the Customer Journey | Video Marketing & Content | Scoop.it
As video evolves, there are huge opportunities in leveraging it as a tool to guide the customer or buyer’s journey through the entire business life-cycle.
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2015 The Year Dark Social No Longer Leaves Us In The Dark

2015 The Year Dark Social No Longer Leaves Us In The Dark | Video Marketing & Content | Scoop.it
We’ve all done it. You find a link to an interesting article or funny video you’ve seen online and decide to share it with a friend through email, Instant Messenger or SMS. This is classed as dark social. The reason it’s dark is because it isn’t tracked by conventional web analytics platforms. It’s a lot...Read More
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The Evolution of a Video Program – Phase 1Turbocharge Your Video ROI! | Turbocharge Your Video ROI!

The Evolution of a Video Program – Phase 1Turbocharge Your Video ROI! | Turbocharge Your Video ROI! | Video Marketing & Content | Scoop.it
Future of Email – Chicago
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What Mary Meeker’s 2015 Report Tells Us About Mobile

What Mary Meeker’s 2015 Report Tells Us About Mobile | Video Marketing & Content | Scoop.it
While the entire report is worth reviewing, here are five of the most note-worthy, mobile-centric takeaways from Mary Meeker's 2015 Internet Trends Report.
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How to Increase your Video’s Global Reach by up to 80% - Kaltura Community Blog

How to Increase your Video’s Global Reach by up to 80% - Kaltura Community Blog | Video Marketing & Content | Scoop.it
You are reading this because video is already playing an important part in your business. But are you getting enough from your video assets? To make the most of your video investments, you should seriously consider investing in captioning, translation and voice over. By increasing the reach of your video, the value of these assets
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4 Tactics for an Effective Video Content Marketing Strategy

4 Tactics for an Effective Video Content Marketing Strategy | Video Marketing & Content | Scoop.it
Video may be a hot marketing tactic, but even top 100 brands can get stuck at just dozens of views. Here's how to juice your video content marketing strategy.
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Video Is A Marketer's Best Friend

Video Is A Marketer's Best Friend | Video Marketing & Content | Scoop.it
Video is the perfect medium to enhance your existing strategies, says columnist Michael Litt, and will help you nurture leads and close deals.
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Opinion: Larger Devices Having a Real Impact on Consumers’ Mobile Video Viewing Habits | Mobile Marketing Watch

Opinion: Larger Devices Having a Real Impact on Consumers’ Mobile Video Viewing Habits | Mobile Marketing Watch | Video Marketing & Content | Scoop.it
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People spend about 5.5 hours a day watching video content

People spend about 5.5 hours a day watching video content | Video Marketing & Content | Scoop.it
Marketers should be creating video content to keep their audiences engaged online as people spend more time viewing videos online.
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How to shoot video reports on a smartphone

How to shoot video reports on a smartphone | Video Marketing & Content | Scoop.it
Want to be a citizen journalist? Jefferson Graham shows how anyone can use a smartphone to produce broadcast quality video reports.
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