Stories make life interesting and give people a way to connect. People crave them, which creates a big opportunity for brand storytelling.
A brand story is made up of all that you are and all that you do. From the company’s history, mission, inspiration, goals, audience, and raison d’être, it’s why you exist. Your story is the people, places, and ideas that your company thrives on. It’s the foundation that keeps a brand going and growing. It’s a blend of those vital little core pieces of information about your business — how you came to be, why your products or services are special, what you’re passionate about, your company culture, how you make people’s lives better, and why you would do business with your company.
Read the full article to find out more about these basic questions which will help pull your story out of its box:
1. What’s your reason for being?
2. What’s your history?3. Who are your main characters?4. What’s your corporate mission?
5. How have you failed?
6. Where are your gaps?
Via Kim Zinke (aka Gimli Goose)