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Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics

Key Customer Metrics You Need to be Tracking (Infographic) - Kissmetrics | Auto Marketing | Scoop.it

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marketingIO's curator insight, December 1, 8:06 PM

MarTech is the New Black. Get fashionable. Contact us to see how. #MarTech #DigitalMarketing

Art Jones's curator insight, December 2, 10:22 AM

This  post illustrates why doing the work to build ideal prospect profiles is mission critical to enabling you to answer the questions asked within this infographic about how your ideal prospects navigate the buyer's journey.

 

#TheArtofStandingOut

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Pokemon Go's major security loophole

Pokemon Go's major security loophole | Auto Marketing | Scoop.it
Pokemon Go, the Android and iOS game that's exploded in popularity over the last few days, has a big privacy and security loophole that you could walk right through if you sign up with a Google account on an iOS device, ZDNet has learned. (If you didn't use a Google account to create your Pokemon Go account, you should not have to worry about this issue.)

The problem comes in two stages. The first stage is Pokemon Go asking for "full acccount access," which should ordinarily be reserved for core trusted apps like Gmail or Safari. This level of access gives the app the right to view and even edit your email, calendar, and search history, as well as view the contents of your Google Photos and Google Drive.

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10 Colors That Increase Sales, and Why

10 Colors That Increase Sales, and Why | Auto Marketing | Scoop.it
Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the specific emotions they evoke.

Via Brian Yanish - MarketingHits.com
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Twitter Removes Names, URLs, and Images from Character Count

Twitter Removes Names, URLs, and Images from Character Count | Auto Marketing | Scoop.it
Twitter officially announced May 24 that @names will also not be included in the character count. You also don’t have to add a period before usernames for them to be seen in followers’ feeds.

The days of forcing abbreviations so you can fit your text and a photo under Twitter’s 140-character limit will soon be history. According to a report from Bloomberg Today, in as few as two weeks, Twitter will no longer count images and URLs in its character limit.

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INFOGRAPHIC: Kenshoo Digital Marketing Snapshot: Q4 2015

INFOGRAPHIC: Kenshoo Digital Marketing Snapshot: Q4 2015 | Auto Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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The Old Days VS New Days of Google [Infographic]

The Old Days VS New Days of Google [Infographic] | Auto Marketing | Scoop.it

Today, what we say and ask Google starts to matter less and less.

 

Google tries to understand us before we even ask. It’ll morph or results based on our location, device we’re using, previous behavior, and more. It’s truly an engine of matching intent vs. matching keywords these days.

 

And, of course, that’s changed how SEOs work.

 

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Antonio Fernández Alonso's curator insight, January 29, 6:48 AM

El algoritmo de Google ha cambiado mucho en los últimos años. Sin embargo, todavía muchos siguen aplicando técnicas que ya están obsoletas o incluso pueden producir penalizaciones. 

Esta infografía muestra las principales diferencias entre el ayer y hoy de Google

Jon Turino's curator insight, February 1, 9:53 PM

Really interesting info!

Jon Turino's curator insight, February 14, 6:53 PM

Here's an infographic definitely worth looking at!

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From Ink to Inbound: The History of Marketing | Daily Infographic

From Ink to Inbound: The History of Marketing | Daily Infographic | Auto Marketing | Scoop.it

Marketing has invaded every part of our lives, but it developed relatively recently, not emerging until the late 19th and early 20th centuries. A lot has changed since then, with strategies shifting from outbound marketing that “interrupts the consumer” to inbound marketing, which is focused on understanding them. The market speaks, and it’s up to professionals to identify the needs of consumers — and then sell to them.

Since first successful national marketing campaigns made their way out of Madison Avenue our society has learned to respect the value marketing brings to a firm. Now more than ever, marketing has cemented its role as not only an asset to sales, but to customer acquisition, relationship management and retention.

From the very first radio ad in 1922 to the age of the Internet, marketing has responded to consumer behavior and moved deftly from trend to trend. Take a look to see where marketing is now, as well as just how far it has come....


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Jeff Domansky's curator insight, September 6, 2015 1:10 AM

Nice look at the history of marketing in this infographic.

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What Are the Best Times to Post on Facebook? #Infographic

What Are the Best Times to Post on Facebook? #Infographic | Auto Marketing | Scoop.it
Whether you're a Fortune 500 company or a small business, the truth is that you should be concerned with your Facebook posts not reaching as much of your target audience as it once did.

According to Forbes, Facebook pages with more than 500,000 likes are only reaching 2% of their audience organically on the social network—that's a far cry from the 16% they were hitting back in 2012.

Either way, you spend a lot of time crafting the perfect post for your audience. You put a ton of time in developing an editorial calendar and customizing graphics to accompany your posts, yet you're still missing out on 98% of your audience organically. Facebook wants you to "pay to play" and use their advertising platform, but you don't want to, and that's okay.

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Arnaud d'Haen's curator insight, July 24, 2015 4:00 AM

there is not really a big shift over the years

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17 Fantastic Infographic Generators!

17 Fantastic Infographic Generators! | Auto Marketing | Scoop.it

Data is crucial. However, displaying a chunk of plain data can be monotonous. Infographics visualize plain data and make it visually more appealing. Data turned into infographic has a higher potential to go viral and be effective. While many of us are designers who can design amazing infographs, Infographic Generators can come in handy to Designers and non-designers alike. They can be a time saving resource. So here is a list of 17 fantastic Infographic Generators I compiled together:...


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Lee Hall's curator insight, March 13, 2015 4:46 PM

Get your ideas and data across in a very effective way.

Monica S Mcfeeters's curator insight, March 20, 2015 11:49 PM

Here are links for to help with creating info-graphs.

Barbara Vermaas's curator insight, March 23, 2015 6:21 AM

Omdat ik heb zitten stoeien met Easel.ly en dat niet echte een fijne tool vind (heel beperkt en grafisch niet zo...), hoop ik dat hier een tool bij zit die me meer aanspreekt! Uitproberen dus...

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Top 5 Web Design Trends For 2015 | Infographic

Top 5 Web Design Trends For 2015 | Infographic | Auto Marketing | Scoop.it

Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Single Page Designs – stay ahead of the curve and get on trend for the New Year. Our easy to follow visual guide will show you the way. 


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Tony Guzman's curator insight, January 29, 2015 9:55 AM

This infographic shares five trends in web design for this year.

Nedko Aldev's curator insight, March 5, 2015 4:25 AM

 

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Scott Wachtel's curator insight, March 13, 2015 4:05 PM

Major points are spot on. if you're not optimized for mobile reach you are limiting your exposure and potential income.

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15 Mind-Blowing Stats About Online Shopping

15 Mind-Blowing Stats About Online Shopping | Auto Marketing | Scoop.it

Online shopping has become a multibillion-dollar revenue stream--not to mention it has completely turned the path to purchase on its head.

 

What retailer doesn't want a piece of that growing pie? This is where multichannel marketing comes into play. Any successful online marketing strategy, however, begins with understanding--and then catering to--consumers' various shopping patterns and preferences.

 

To start you on your way, here is a glimpse into the online purchase habits of the modern-day shopper.....


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Jeff Domansky's curator insight, February 5, 2015 10:18 AM

Valuable insight into online shoppers and the importance of multi channel marketing.

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7 B2B Marketing Trends to Watch in 2015

7 B2B Marketing Trends to Watch in 2015 | Auto Marketing | Scoop.it

Over the last few years, B2B marketing has experienced a seismic shift in both strategies and tactics—all focused on better attracting and engaging target audiences. In 2015, B2B marketing trends will continue to underscore this shift.

There are many different trends (plus a few fads) that are likely to make their presence known in 2015. We’ve developed a list of seven B2B marketing trends to watch in the year ahead and trends that we think will have the biggest impact on B2B marketing plans.


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David Ednie's curator insight, December 7, 2014 3:44 AM

Re-think your growth by re-thinking Marketing. Re-think Marketing by thinking Digital Marketing

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10 Proven Ways to Make Your Content Go Viral [Infographic]

10 Proven Ways to Make Your Content Go Viral [Infographic] | Auto Marketing | Scoop.it
Content marketing is a digital marketing strategy where businesses share information that is useful or valuable to their audience, with the goal of growing their business. It’s the goal of every marketer to have their content go viral: to be shared and reshared thousands and even millions of times. Content marketing is used by SEO, digital marketing and PR agencies to help their clients grow their online visibility and their business. What makes content go viral – to be shared and reshared? The team at Buzzsumo analyzed more than 100 million articles to understand why content goes viral. Here are 10 proven strategies to help your content go viral.

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How to Improve Your LinkedIn Profile and Presence #Infographic

How to Improve Your LinkedIn Profile and Presence #Infographic | Auto Marketing | Scoop.it
You have only a few seconds to make a good impression with your LinkedIn profile. Here's how to create a profile that immediately captivates your audience.

Be consistent with your name, suggests the following Quill infographic: "Match your LinkedIn account name with the name you use on your business cards, email signature, and resume."

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5 YouTube Tools to Boost Your Content Marketing Efforts

5 YouTube Tools to Boost Your Content Marketing Efforts | Auto Marketing | Scoop.it
Youtube is one the most powerful marketing channels at our disposal. Videos rank well in Google and often have rich snippets that attract more clicks and brand awareness.

While it's a very effective platform to build readership and following, it can also be quite overwhelming. There are too many parts that come into play. How to create videos? How to build up views and subscribers? How to produce quality and stand out?

Via Brian Yanish - MarketingHits.com
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The Potential of Social Media for B2B in 2016 #Infographic

The Potential of Social Media for B2B in 2016 #Infographic | Auto Marketing | Scoop.it
“Social media's not going away - it's up to businesses to board the train or get left on the platform.

What other tool can build relationships between businesses with such ease and speed?

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Jeff Domansky's curator insight, May 17, 11:17 AM

Useful perspective on B2B and social marketing.

VoisinsRelais's curator insight, May 17, 1:39 PM
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Who Are the 198 Million Ad Block Users? #Infographic

Who Are the 198 Million Ad Block Users? #Infographic | Auto Marketing | Scoop.it
Popular wisdom says that everyone hates advertisements. It’s why Netflix is so popular, cable subscriptions are steadily declining, and ad blocking has grown from 21 million users in 2009 to 198 million in 2015.  

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Michael Bani's curator insight, February 24, 3:58 AM

Qui sont les utilisateurs d'ad-block

Jeff Domansky's curator insight, February 27, 10:52 AM

Interesting points of view on ad blocking. Maybe if the ad industry didn't create such terrible content, was less intrusive, more inclusive and actually produced valuable information, people wouldn't ad block? And I was a copywriter for many years! 

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INFOGRAPHIC: Kenshoo Digital Marketing Snapshot: Q4 2015

INFOGRAPHIC: Kenshoo Digital Marketing Snapshot: Q4 2015 | Auto Marketing | Scoop.it

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


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15 Luxury Brands Winning With Content Marketing

15 Luxury Brands Winning With Content Marketing | Auto Marketing | Scoop.it
Building an effective content marketing strategy for a luxury retail brand is not always easy. While social media encourages accessibility, luxury brands tend to thrive on maintaining a sense of exclusivity; constantly reaffirming their position as an elite, aspirational force to be reckoned with (like how Chanel follows no one on Twitter). However, nothing conjures up a fantasy like quality, immersive content, and the following 15 luxury brands are creating the stuff dreams are made of.

Below you’ll find great content marketing cases studies demonstrating what these luxury brands have done to make content work for them.

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What Are the Best Times to Post on Facebook? #Infographic

What Are the Best Times to Post on Facebook? #Infographic | Auto Marketing | Scoop.it
Whether you're a Fortune 500 company or a small business, the truth is that you should be concerned with your Facebook posts not reaching as much of your target audience as it once did.

According to Forbes, Facebook pages with more than 500,000 likes are only reaching 2% of their audience organically on the social network—that's a far cry from the 16% they were hitting back in 2012.

Either way, you spend a lot of time crafting the perfect post for your audience. You put a ton of time in developing an editorial calendar and customizing graphics to accompany your posts, yet you're still missing out on 98% of your audience organically. Facebook wants you to "pay to play" and use their advertising platform, but you don't want to, and that's okay.

Via Brian Yanish - MarketingHits.com
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Arnaud d'Haen's curator insight, July 24, 2015 4:00 AM

there is not really a big shift over the years

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How to Improve Your Marketing with Google Analytics Data

How to Improve Your Marketing with Google Analytics Data | Auto Marketing | Scoop.it
You know Google Analytics is powerful, but do you really know how to use it? Chances are you don’t…
_80% of retailers are using Google Analytics incorrectly._

Looking at reports isn’t enough. You have to take the data from Google Analytics and make adjustments to your site to get more visitors and conversions.

So, how can you use it to improve your marketing? 


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Marco Favero's curator insight, March 6, 2015 6:06 PM

aggiungi la tua intuizione ...

Milena Mitova's curator insight, March 7, 2015 5:18 AM

A detailed guide to leveraging Google Analytics to gain customer intelligence: Infographic

CIM Academy's curator insight, March 12, 2015 5:05 AM

This infographic highlights 4 quick steps to get the most out of Google Analytics.

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Marketing and Email Signatures: A Love Story

Marketing and Email Signatures: A Love Story | Auto Marketing | Scoop.it

Annoyed by inconsistent employee email signatures? Turn them into unified marketing opportunities, and beautiful things can happen.


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Where Will Social Media Users Go In 2016? (Infographic)

Where Will Social Media Users Go In 2016? (Infographic) | Auto Marketing | Scoop.it

A new infographic produced by AdWeek draws off data to break down 2015/2016 social network demographics. The data is reposted in its entirety.

Social Network Demographics: Key Takeaways
Embedded in these six pie charts is some very valuable information. If you’re not a data-person, we’ve got a few observations of our own for you to chew over. Find key takeaways from this chart at the article link.


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María Dolores Díaz Noguera's curator insight, February 16, 3:54 PM

Where Will Social Media Users Go In 2016? (Infographic) | @scoopit via @MYDstudio http://sco.lt/...

drula eric's curator insight, February 16, 11:04 PM

De tous les moyens de promotion, il est probablement mieux adapté aux petites entreprises par son coût et surtout son efficacité.
Nous sommes tous inscrits sur les réseaux sociaux comme Twitter, Facebook, Google+, LinkedIn, ... nous avons tous des relations liées (amis, abonnés) avec des gens en harmonie avec notre entreprise. Ces relations probablement lu vos messages et à tour de rôle au prorata de leurs amis. . Dans le temps nous l'avons appelé le bouche à oreille, il a très bien fonctionné, même si le nombre d'épis était limitée
Aujourd'hui, il est ce qu'on appelle «faire du marketing viral."
Avec l'apanage des réseaux sociaux du nombre d'épis est immense.
Les obstacles et les difficultés:
Le nombre d'abonnés pour être significative (de l'expérience promu 20.000 abonnés génère des dizaines de consultations. Moduler la figure en fonction de l'industrie)
l'extension rapide du mur ou de nouvelles RSS rend votre communication éphémère. Il est rare que votre abonné dépasse les 10 premiers postes. Tu vas avoir ?? poster ?? promotions à des moments adaptés à vos abonnés. Pour surmonter ces obstacles, vous devrez investir du temps.
Par contre cette méthode présente plusieurs avantages:
. Un coût de pas de communication
. L'assurance, même si vous êtes dans un secteur très concurrentiel
Le retweet, je voudrais le ou l'un qui transforme votre abonné prescripteur.

https://futurenet.club/u/esselte974

Benito Caetano's curator insight, February 19, 2:28 AM

Unos gráficos para echarles un rato...

 

La tendencia general hacia arriba en número de usuarios ratifica el poder de las redes en la comunicación social, pero su distribucion aconseja un análisis detallado de cada caso y una aplicación estratégica de cada acción que se acometa sobre estos canales.

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A brief guide to Tumblr's new tools and interface

A brief guide to Tumblr's new tools and interface | Auto Marketing | Scoop.it

Curious about Tumblr's new features? We explain the latest update in this handy guide.


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A Guide when Designing The Perfect Company Logo #Infographic

A Guide when Designing The Perfect Company Logo #Infographic | Auto Marketing | Scoop.it
A logo if the first time customer see when remember your brand. So the perfect logo design is very important in your business. But how to make the perfect logo? A study of world top brands found that Color and Font is two important aspect to consider when designing your business logo.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, November 26, 2014 12:33 PM

aggiungi la tua intuizione ...