It's a familiar pitch, if you automate the small mundane stuff, you can free your brain up to think about strategy. However, clearing brain space doesn't necessarily lead to more high-level thinking. In fact, it leaves operators more prone to drifting.
Automating much of your campaign actions doesn't necessarily mean you're going to spend your time thinking about useless things. It could mean your ability to respond in real-time and make intuitive, critical decisions could slowly become worse.
With so many of their decisions becoming automated, marketers will begin to lose the very strategic thinking skills they now have more time to use. Marketing automation works great when it’s working fine. But the more you use it, the more you rely on the software and not your own judgment, which is when mistakes happen.
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