Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have.
We’ve previously blogged a number of case studies from retailers that have boosted conversions by as much as 160% by using product videos, so the potential impact of the feature shouldn’t be ignored.
But the precise use of video will differ depending on what you’re trying to sell, as clothing retailers will obviously have a different sales pitch to a software vendor. So with this in mind here are six examples of businesses that got creative with their product videos...
The UK arm of automaker Honda, have released a new spot to promote its new CR-V featuring an array of optical illusions. The creative is by English advertising firm McGarryBowen and the video is heading towards virus status.
Dear Lifehacker, I want to get started making some YouTube videos, and maybe even a short film, but I'm not sure what I need to get. I also don't want to spend a ton of money. How can I get started on a budget?
With all the recent talk about new forms of distribution, producers sometimes forget the tried and true alternative distributors that have been making money for independent filmmakers (and collecting data, no less) for decades.
Digital Video is the de facto capture medium for almost all productions these days. The cost, ease and immediacy are all significant factors that make it so appealing. The visual aesthetic of film is the ultimate goal for many filmmakers and there are many methods, on every budget, that can be used to achieve it.
MPEG-DASH is the ABR Esperanto. Find out how this major video standard was built since 2011, with crucial contributions from Netflix, Microsoft, GPAC, Alpen Adria University ITEC Institute, DASH Industry Forum, HD Forum, Bitmovin or USP, under the joined standardization efforts of MPEG consortium and ISO, in collaboration with complementary standards from ITU, W3C...
Wriggle, warp, and roll your way from one clip to the next with TRANSTATIC™ from Pixel Film Studios™. With 50 professional static transitions for Final Cut Pro X, you can create endless thrilling, hip, or horrifying looks.
It seems that I'm the only cinematographer besides the Coen brothers, who uses FCPX for feature film editing. Or aren't I? With the release of FCPX 10.0.8 last night, Apple hopes to inspire professional editors to start using or ...
"Directr (Free) by Directr, Inc. is a slick app that helps users make great video. Of course, this is completely subjective, but hey, it’s a start. Think of apps like Socialcam and Viddy, as these are similar."
Nine guidelines to follow for your video SEO success gained from personal experience, industry collaboration, experimentation, and reverse engineering. Part one in a two-part series.
Whether you host your company videos on your brand's website or upload to YouTube will have dramatically different search results with Google. Each platform has its distinct benefits to the marketer, with distinct optimization strategies and tactics to follow in order to rank well, and maximize search visibility and conversions.
Google's diverse search landscape contains several different search algorithms, including Google Search, Google Video Search, and YouTube; each offers different ways of showing video results. This presents some hefty challenges for search marketing professionals. This two-part series on video search will present insights and tips gained from our own experiences, industry collaboration, experimentation, and reverse engineering - first on Google Search for video (here) and next time on optimizing video for YouTube.
Dynamic Adaptive Streaming (DASH) is a technology that has been implemented and deployed although the scientific literature was inexistent. Simply put, the server offers several representations of the same video ; clients can choose the representation that best fit their capacities. Since 2008, many researchers have deciphered the global behavior of client-based adaptive mechanisms. However, one key piece of the theoretical cake is still missing: what is the optimal set of video representations the server should offer?
Infinite Skills' "Learning Cinema 4D for After Effects Tutorial" Teaches New ... PR Web (press release) Long lacking in 3D capability, Adobe has added a basic version of Maxon Cinema 4D to the latest version of After Effects.
Check out this short video lesson on working with connected clips in Final Cut Pro X. In this lesson you will also learn how to move clips indepedently of a connection. To do this: Activate the position tool.
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Creating engaging newsletters with your curated content is really easy.