Video games industry trends & ANALYTICS
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Video games industry trends & ANALYTICS
industry analysis, video games trends and business, marketing and gaming analytics
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Rumored deal between Riot and BAMTech heralds gaming’s next gold rush | VentureBeat | Esports | by Jacob Navok, Genvid Technologies

Rumored deal between Riot and BAMTech heralds gaming’s next gold rush | VentureBeat | Esports | by Jacob Navok, Genvid Technologies | Video games industry trends & ANALYTICS | Scoop.it
Finally, we need to use the data that we have from the audience (their clicks, their chat, their likes) to analyze the frames we’re generating, and bring that back to the game camera, making the camera intelligent to what the audience wants to see.
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Breaking Down The Free-To-Play Gamer Personas - [a]listdaily

Breaking Down The Free-To-Play Gamer Personas - [a]listdaily | Video games industry trends & ANALYTICS | Scoop.it
With games like Candy Crush Soda Saga and Clash of Clans cleaning up well into the millions, you’d think most players... Read more »
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Variation in the dollar value of reciprocity in 15 F2P mobile games

Variation in the dollar value of reciprocity in 15 F2P mobile games | Video games industry trends & ANALYTICS | Scoop.it
As everyone in the F2P mobile game industry should know, reciprocity is core to creating a happy user base as well as generating IAP revenue. As popularised in Robert Cialdini's Influence: The Psy...
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For My.com, YouTube Drives Success | alistdaily

For My.com, YouTube Drives Success | alistdaily | Video games industry trends & ANALYTICS | Scoop.it
My.com's Polina Haryacha discusses how the games publisher drove a successful influencer campaign
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The 7 Deadly Sins of Mobile User Acquisition - GameAnalytics

The 7 Deadly Sins of Mobile User Acquisition - GameAnalytics | Video games industry trends & ANALYTICS | Scoop.it
App discovery is tough. With over 1,500,000 apps in each of the App Store and Google Play, standing out from the crowd takes some work. Most game developers will need to spend some marketing dollars on paid user acquisition in order to be successful. Below are the seven deadly sins of mobile user acquisition, and …
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The Most Underrated App Metrics For Game Developers

The Most Underrated App Metrics For Game Developers | Video games industry trends & ANALYTICS | Scoop.it
What App Metrics Should Game Developers Monitor
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Mobile App Marketing Resources | Mobile App Tracking

Mobile App Marketing Resources | Mobile App Tracking | Video games industry trends & ANALYTICS | Scoop.it
White Papers, Case Studies, and industry comparisons from MobileAppTracking. Great information for optimizing your mobile app marketing.
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6 ways mobile marketing automation boosts app engagement and monetization

6 ways mobile marketing automation boosts app engagement and monetization | Video games industry trends & ANALYTICS | Scoop.it
Guest Acting on these tips should be a good start for any developer looking to increase their app’s engagement, retention, and overall revenue.
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4 market categories with great brand-building opportunities

4 market categories with great brand-building opportunities | Video games industry trends & ANALYTICS | Scoop.it
Guest Here are four categories we predict will spawn successful direct-to-consumer brands over the next few years.
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Gamasutra: Dmitri Williams's Blog - User Acquisition and Attribution: The Basics (Part 1)

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What Analysing 400+ Games Has Taught Us - GameAnalytics Blog

What Analysing 400+ Games Has Taught Us - GameAnalytics Blog | Video games industry trends & ANALYTICS | Scoop.it
Each year brings with it a set of new fads in gaming, some make it, some falter, but one question is ever present: what makes a game successful? In an attempt to answer this, we looked at the evolution of key game metrics over 90 days after launch, across 415 games released in 2014 and spreading across multiple genres and platforms.
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Forget monetisation - F2P success is all about retention and engagement

In January at Pocket Gamer Connects London 2015, there was a Monetizer Mavens panel - for which our Mavens provided plenty of interesting questions . And in terms of the discussions - there were a...
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Apple's smartwatch can be a games platform – and here's why

Apple's smartwatch can be a games platform – and here's why | Video games industry trends & ANALYTICS | Scoop.it
Smartwatch games, then, may well have an interesting future beyond glorified fitness apps with points systems; it just requires developers to get to grips with the form factor and truly embrace its limitations and peculiarities. Perhaps the hype that will soon surround Apple’s entry to the market will be the boost those developers need.
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How to connect with the customers of tomorrow

How to connect with the customers of tomorrow | Video games industry trends & ANALYTICS | Scoop.it
To tackle this major change business should strive to create seamless experiences where they put the customer in the center.
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Marketing Games in 2016

I gave this talk at OrlandoIx 2015 as the game industry keynote. I've done a lot of game marketing over the years and it has changed a lot. This is a great starting point for anyone looking to get ...
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It's all about the players

It's all about the players | Video games industry trends & ANALYTICS | Scoop.it
Whale hunting with GameAnalytics - How to spot the people who are happy to spend
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Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls - Mobile Dev Memo

Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls - Mobile Dev Memo | Video games industry trends & ANALYTICS | Scoop.it
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls from Eric Seufert I delivered the above presentation, Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls, at GDC Europe in Cologne on Tuesday, August 4th, 2015. You can download a PDF of the presentation here.
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Which mobile marketing metrics matter?

Marketing on mobile requires a different set of metrics than is required on desktop. Here's why.
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World of Tanks Blitz Liberates Players from Mid-Core | Deconstructor of Fun

World of Tanks Blitz Liberates Players from Mid-Core
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44 First-Class Mobile Apps for Marketers. Part I

44 First-Class Mobile Apps for Marketers. Part I | Video games industry trends & ANALYTICS | Scoop.it
Here is the list of the hottest mobile apps for marketers that help you to track tasks, communicate inside your team, create social media pics, and more.
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The Future of Product Management

Product managers make the most crucial decisions in any tech company today. Yet despite all the advances in software innovation, the product management discipline is still immature
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5 In-Game Events All F2P Games Should Track - deltaDNA

5 In-Game Events All F2P Games Should Track - deltaDNA | Video games industry trends & ANALYTICS | Scoop.it
You need to know how players interact with your F2P game to understand performance and make it successful, so we reveal the 5 top in-game events to track.
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Complete Guide To Getting Press For A Mobile App Startup

“If I was down to the last dollar of my marketing budget I'd spend it on PR!” – Bill Gates He’s damn right! What could be better than free endorsement about your product or your service by a third-...
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What Is Predictive App Marketing?

Localytics' CMO, Josh Todd, explains predictive app marketing and the three key benefits for app marketers and developers.
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What Analysing 400+ Games Has Taught Us - GameAnalytics Blog

What Analysing 400+ Games Has Taught Us - GameAnalytics Blog | Video games industry trends & ANALYTICS | Scoop.it
Each year brings with it a set of new fads in gaming, some make it, some falter, but one question is ever present: what makes a game successful? In an attempt to answer this, we looked at the evolution of key game metrics over 90 days after launch, across 415 games released in 2014 and spreading across multiple genres and platforms.
more...
No comment yet.