EA Is Wrong: Comparing Free-to-Play Games to iTunes Makes No Sense Motley Fool Over the past two years, EA fumbled the launch of SimCity and Battlefield 4 with game-breaking bugs, then followed up those mistakes with nearly non-existent customer...
Peter Moore, COO of EA, claimed that the freemium model was to traditional video games what Apple's iTunes model was to CDs. This statement is wrong according to The Motley Fool:
- Music experience can be partial, whereas gaming is a complete experience. It works only when there is no narrative issue (cf Candy Crush)
- Freemium games have no price ceiling, they encourage addiction while iTunes encourages selective purchases. In fact "iTunes was launched as a response to consumer demand, while the freemium model was forced upon gamers despite consumer protests"
Four issues shaping the future of video game marketing Marketing As we approach the 20th birthday of Sony's game-changing consoles and we see the next generation of platforms released, it's interesting to reflect on how much gaming and gaming...
The term was coined by market research expert Robert Kozinets. It provides information on the symbolism, meanings, and consumption patterns of online consumer groups. Netnography is focused on cultural insights.
Dassault Systèmes et Ubisoft sont les deux plus gros groupes numériques hexagonaux en 2013, suivis de près par Criteo. Les sociétés du Top 100 des acteurs français du numérique, réalisé dans le cadre de l’initiative Global Software Leaders , ont totalisé en 2013 plus de 7,4 milliards d’euros de revenus.
Record first quarter sales of €360 millionCreation of a major new franchise – Watch Dogs®, with 8 million unitsTargets for full-year 2014-15 confirmedSyndicated loan extended
Ubisoft is on the track to fulfill its objectives : sales of 1,400 million and a non IFRS net income of 150 million euros, as Yves Guillmot(CEO, president and Ubisoft´s co-founder) stated in the annual report. Watch Dogs is a new franchise which is a key asset, Driver, Petz and Imagine beeing completely absent.
Mexico is becoming a very large video game market. With 110 million people, a strong university system, a trillion dollar economy, free trade agreements with countries housing major video game companies, and roughly half of all people under the age of 25, we at VGChartz believe that Mexico is currently the fastest growing retail video game market in the world.
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