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Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert

Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert | Video Engagement | Scoop.it
The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.

 

Condensed...

 

In addition, try these five ideas for making video a powerful contributor to your successful campaigns.

1. Boost email clickthroughs and sharing

2. Grow interest through display advertising

3. Increase the impact of retargeting

4. Reach more viewers via paid search

5. Get pinned and Instagrammed


Via iNeoMarketing
Mikko Jarvenpaa's insight:

You know you have to do video, but do you know how to get the most out of it?

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iNeoMarketing's curator insight, August 12, 2013 9:30 AM

At this point I think you are aware of the benefits of video in B2B marketing, and the aforementioned 5 ideas are useful ways to leverage the value of video. The more important point right now: increasing the adoption of video by B2B marketers. Hint: try Vine to dip your toes in the water.


  • See the article at econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


art smith's curator insight, August 12, 2013 11:07 AM

@GayTVusa #ARTofHYPE

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What the #$%@ is UX Design?

What the #$%@ is UX Design? | Video Engagement | Scoop.it
This is a Vuact video. Find the best parts in videos easily and leave your own reactions on the timeline.
Mikko Jarvenpaa's insight:

UX on Vuact.com

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Rescooped by Mikko Jarvenpaa from WiFiNovation
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Video: Introducing Presence Analytics by Meraki

Video: Introducing Presence Analytics by Meraki | Video Engagement | Scoop.it

Our latest video showcases Presence, our cloud-based location analytics and engagement solution, which uses data collected by APs to provide useful stats on customer engagement and loyalty, especially for retailers.

Hear from Cisco Meraki product managers, product specialists, and one of the engineering brains behind the Presence features you love!


Via WiFiNovation
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Rescooped by Mikko Jarvenpaa from The Marketing Technology Alert
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Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert

Five ways that video can boost your digital marketing campaigns - Econsultancy | #TheMarketingAutomationAlert | Video Engagement | Scoop.it
The benefits of video in the ecommerce arena are well known – no other approach generates engagement and sharing, boosts search traffic and conversions to the levels that video does.

 

Condensed...

 

In addition, try these five ideas for making video a powerful contributor to your successful campaigns.

1. Boost email clickthroughs and sharing

2. Grow interest through display advertising

3. Increase the impact of retargeting

4. Reach more viewers via paid search

5. Get pinned and Instagrammed


Via iNeoMarketing
Mikko Jarvenpaa's insight:

You know you have to do video, but do you know how to get the most out of it?

more...
iNeoMarketing's curator insight, August 12, 2013 9:30 AM

At this point I think you are aware of the benefits of video in B2B marketing, and the aforementioned 5 ideas are useful ways to leverage the value of video. The more important point right now: increasing the adoption of video by B2B marketers. Hint: try Vine to dip your toes in the water.


  • See the article at econsultancy.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


art smith's curator insight, August 12, 2013 11:07 AM

@GayTVusa #ARTofHYPE

Scooped by Mikko Jarvenpaa
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What is Content Marketing?

This quick video will teach you everything you need to know about content marketing.
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Rescooped by Mikko Jarvenpaa from The Marketing Technology Alert
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Digital Video Is New Again…What? - ClickZ

Digital Video Is New Again…What? - ClickZ | Video Engagement | Scoop.it

Key excerpts...

 

YouTube, Facebook, Twitter, Path, Vine, Viddy, and others have made it incredibly easy to distribute video. Primarily to our own networks and through peer-to-peer sharing, but with YouTube advertising, Facebook's forthcoming video ads, and Twitter's new adventures in segmentation and Cards APIs, we're seeing a maturing of video distribution to audiences at scale. This is really important. For the first time the platforms have the ability to provide amazing levels of targeting, but at scale. Targeting at scale is truly disruptive and for the first time Facebook and YouTube can start to reasonably expect marketers to start shifting broadcast dollars into digital. As we all know, there are lots of broadcast dollars.

 

The biggest opportunities for marketers are around reaching the right people (targeting at scale) and about using video in these much more personal contexts to not only drive awareness but to drive peer-to-peer sharing and deeper brand engagement. Video, done right, is still the most compelling media we have and the emerging discipline of content marketing is predicated on the shift from using content to drive awareness and brand affinity to driving deeper engagement, advocacy, and loyalty.

 

The biggest challenges are around creating great video content at reasonable expense and then mastering the "converged media" landscape where owned, earned, and paid all work together to drive outcomes. There's nothing new here for us seasoned (jaded) digital marketers. Video is yet another "native" ad type to be leveraged across customer touch points, online and off-. A content type we're really excited about if we can get the good stuff.

 


Via iNeoMarketing
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iNeoMarketing's curator insight, May 29, 2013 9:24 AM

This post is oriented to the B2C world, but the excerpt above is very applicable to the B2B marketer. The platform is there to present your offerings in video format: the question is how.


  • See the article at www.clickz.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us