Our latest video showcases Presence, our cloud-based location analytics and engagement solution, which uses data collected by APs to provide useful stats on customer engagement and loyalty, especially for retailers.
Hear from Cisco Meraki product managers, product specialists, and one of the engineering brains behind the Presence features you love!
YouTube, Facebook, Twitter, Path, Vine, Viddy, and others have made it incredibly easy to distribute video. Primarily to our own networks and through peer-to-peer sharing, but with YouTube advertising, Facebook's forthcoming video ads, and Twitter's new adventures in segmentation and Cards APIs, we're seeing a maturing of video distribution to audiences at scale. This is really important. For the first time the platforms have the ability to provide amazing levels of targeting, but at scale. Targeting at scale is truly disruptive and for the first time Facebook and YouTube can start to reasonably expect marketers to start shifting broadcast dollars into digital. As we all know, there are lots of broadcast dollars.
The biggest opportunities for marketers are around reaching the right people (targeting at scale) and about using video in these much more personal contexts to not only drive awareness but to drive peer-to-peer sharing and deeper brand engagement. Video, done right, is still the most compelling media we have and the emerging discipline of content marketing is predicated on the shift from using content to drive awareness and brand affinity to driving deeper engagement, advocacy, and loyalty.
The biggest challenges are around creating great video content at reasonable expense and then mastering the "converged media" landscape where owned, earned, and paid all work together to drive outcomes. There's nothing new here for us seasoned (jaded) digital marketers. Video is yet another "native" ad type to be leveraged across customer touch points, online and off-. A content type we're really excited about if we can get the good stuff.
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