Online shopping is an overwhelming chore. We are constantly inundated with options but few of them offer an experience like that found at a brick-and-mortar retailer. And it’s even more difficult to search online for a specific item, especially if you’re shopping for clothes?
In this week's article of our series on"content marketing", presented by Skyword, Patricia Travaline, Skyword's Marketing VP, provides 7 key guidelines successful brands such as Iron Mountain, IBM and AutoTrader have leaned on.
"The first question you need to ask is what is your goal in content marketing?.."
Maybe we should modify the clarion call of the Internet marketing space from
With 41% of the respondents(companies) saying that somewhere between 10 to 50% of budget is being allocated to content marketing that should make many stand up and take notice. Seems like content marketing is no longer just a word but a serious tool in hands of marketers. Lets see how will they use it.
Content Marketing – Part One Business 2 Community Content marketing enables you to share information and present your knowledge through case studies, blogs, articles, YouTube, your website, infographics, webinars and other creative forms of online...
One of the central characteristics of thriving online member or customer communities is that the organizations behind these communities position the communities at the center of an industry or business ecosystem. They find a niche and people who care about those values or market, then create a community around it.
reating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which you then organize and share – is a great way to show off your subject matter expertise.
A recent survey by Gartner has shown that content marketing is becoming not only the best way to convert potential customers, but, perhaps most importantly, make them brand evangelists as well.
The survey, which polled over 200 firms (medium to large size businesses), reported that nearly half of the social marketing teams interviewed felt that content marketing and curation was vital to their company’s brand.
When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources, comply with fair use requirements, and boost the overall SEO value of all your content offerings.
Curating good content is easy for most businesses. But annotating that good content to make it better... requires a little more work. Here's why you should be adding your insights to the content you curate.
Diddy's new Revolt television network is hoping to make music videos cool again and reach millennials by providing superior music curation. But can it?
World famous rapper and enterpreneur Sean "Diddy" Combs launches his own video content network. Basic idea is to concetrate music channels of differente genres into one major video music stream. Being famous for creating superstars out of nobodies, Diddy will push artist to gibe the most of themselves through organizes video content and stream.
YouTube teams up with Google+ to turn comments into conversations Engadget Like Facebook, should you find the idea of automated comment curation unsettling, you can always switch back to the old way of having the most recent comments show up first.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.