video content marketing
4 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Infobytes studios
Scoop.it!

Edinburgh TV Festival 2008: welcome to the digital media age of 'post Gutenberg economics', says Clay Shirky

Edinburgh TV Festival 2008: welcome to the digital media age of 'post Gutenberg economics', says Clay Shirky | video content marketing | Scoop.it
Clay Shirky, web guru and author of Here Comes Everybody, believes that TV companies are stuck in the age of "Gutenberg economics" - a reference to 15th century the inventor of the printing press - and need to take a leaf out of McDonald's book and embrace the "milkshake" model of the internet.
Infobytes studios's insight:

Ok, so this article/interview is getting old now (2008) but it's still pertinent today, particularly in its reference to whats know as the "Post Gutenberg Economy". Which really cuts to the heart of the transformation cause by social media.

more...
No comment yet.
Scooped by Infobytes studios
Scoop.it!

Why Do People Share Content?

Why Do People Share Content? | video content marketing | Scoop.it
In my recent content strategy post I told you that I would be writing up some articles on how to promote the hell out of the content you had created. I thi
Infobytes studios's insight:

What compels people to share? Whats Maslow's Hierarchy of needs? These all pertinent topics when developing a video marketing strategy.

more...
No comment yet.
Scooped by Infobytes studios
Scoop.it!

Why online video is the future of content marketing

Why online video is the future of content marketing | video content marketing | Scoop.it
Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential
more...
No comment yet.