Video Content and Distribution
23 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by David Mattson
Scoop.it!

Brand Videos In 2014 Still Feeling Their Way

Brand Videos In 2014 Still Feeling Their Way | Video Content and Distribution | Scoop.it
VideoInk completed its list the top best brand digital videos in 2014. Looking at that list, it would seem they're all competent, but mostly, that's about as far as it goes. It is hard for brands to
capture all the possibilities digital video hands them.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report]

Branded Video Views Up 73%, 3 Billion Views in Q3 2014 [Report] | Video Content and Distribution | Scoop.it
A new report confirms that branded video views hit another all-time high in Q3 2014, an increase of 73% from this time last year.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

YouTube Tops Men's Summer Brand Rankings 08/07/2014

YouTube Tops Men's Summer Brand Rankings 08/07/2014 | Video Content and Distribution | Scoop.it
YouTube Tops Men's Summer Brand Rankings - 08/07/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

MediaPost Publications Is Your Media Plan Ready For The YouTube Generation? 04/24/2014

MediaPost Publications Is Your Media Plan Ready For The YouTube Generation? 04/24/2014 | Video Content and Distribution | Scoop.it
Is Your Media Plan Ready For The YouTube Generation? - 04/24/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

MediaPost Publications Nielsen In Final Tests Of Mobile Ad Measurement Service 04/18/2014

MediaPost Publications Nielsen In Final Tests Of Mobile Ad Measurement Service 04/18/2014 | Video Content and Distribution | Scoop.it
Nielsen In Final Tests Of Mobile Ad Measurement Service - 04/18/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Priceline CEO, Who Has A $1.8 Billion Online Ad Budget, Says Facebook And Twitter Are Useless

Priceline CEO, Who Has A $1.8 Billion Online Ad Budget, Says Facebook And Twitter Are Useless | Video Content and Distribution | Scoop.it
These kinds of statements — when advertisers with big money say publicly they don't get results — are embarrasssing to Facebook and Twitter.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

MediaPost Publications Airheads Woos Millennials With New Campaign 04/11/2014

MediaPost Publications Airheads Woos Millennials With New Campaign 04/11/2014 | Video Content and Distribution | Scoop.it
Airheads Woos Millennials With New Campaign - 04/11/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Mobile Video Bumps Up Brand Health Metrics

Mobile Video Bumps Up Brand Health Metrics | Video Content and Distribution | Scoop.it
Mobile ad effectiveness has been proved time and again, from higher-than-average clickthrough rates to increases in brand favorability. Now, research shows that video specifically performs better on mobile than online or on TV.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

MediaPost Publications How Nielsen's OCR Will Impact Digital Video Advertising 04/01/2014

How Nielsen's OCR Will Impact Digital Video Advertising - 04/01/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Here’s How Web Video Can Sell Against Cable

Here’s How Web Video Can Sell Against Cable | Video Content and Distribution | Scoop.it
Nielsen data comparing Web video and cable TV audiences
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Jersey Mike’s launches first branding campaign | Advertising content from Nation's Restaurant News

Jersey Mike’s launches first branding campaign | Advertising content from Nation's Restaurant News | Video Content and Distribution | Scoop.it
Commercials tout sandwich chain’s food quality, Month of Giving fundraiser
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?

Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching? | Video Content and Distribution | Scoop.it
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Conde Nast Entertainment Launches 'Wired' Video Channel

Conde Nast Entertainment Launches 'Wired' Video Channel | Video Content and Distribution | Scoop.it
Wired has officially joined Conde Nast Entertainment's Digital Video Network stable, the company announced Wednesday.  
The technology and lifestyle magazine will become the fourth to be added to the video network, following the network's launch of slates for GQ, Glamour and, recently, Vogue.
STORY: Conde Nast Launches Digital Video Network 
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Recommended Brand Videos Drive 4 To 6 Times Brand Lift

Recommended Brand Videos Drive 4 To 6 Times Brand Lift | Video Content and Distribution | Scoop.it
So you've sold all your pre-roll inventory. Or maybe your viewers are tired of pre-rolls. What's a Web publisher to do? Be like AdSense. Make the content the ads, and don't charge unless someone is
into you. That's the premise of a new video monetization platform from analytics firm Visible Measures that the company has been quietly rolling out for a year, but just officially announced last
week.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

YouTube Leads in Sales Conversions 09/17/2014

YouTube Leads in Sales Conversions 09/17/2014 | Video Content and Distribution | Scoop.it
YouTube Leads in Sales Conversions - 09/17/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment

Social Graph Shows Video Marketing Effective for CPG, Retail and Entertainment | Video Content and Distribution | Scoop.it
33Across put out the Q3 2012 Brand Graph today giving some interesting insight into what's happening with audiences across eight verticals. It's not all vi
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Why Video Ads Scare Google and are Great for Small Businesses

Why Video Ads Scare Google and are Great for Small Businesses | Video Content and Distribution | Scoop.it
Video ads are growing fast, and saw 17% year-on-year from 2012 to 2013. In fact, according to the 2013 Online Advertising Revenue Report from the IAB and PWC, video ads and mobile are the only two ...
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

MediaPost Publications Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago 04/15/2014

Catching The Drift: Online Video Views Up Almost 50% Over A Year Ago - 04/15/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Mip TV: YouTube Exec Alex Carloss Talks Up 'The Power Of Choice'

Mip TV: YouTube Exec Alex Carloss Talks Up 'The Power Of Choice' | Video Content and Distribution | Scoop.it
“On demand and online video are no longer competing with each other, they’re competing with every other sources of entertainment,” pointed out Alex Carloss, global head of entertainment for Youtube...
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

MediaPost Publications Consumers Who Watch Product Videos Spend More on the Product 04/10/2014

Consumers Who Watch Product Videos Spend More on the Product - 04/10/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

MediaPost Publications Mervis Retargeting - Diamond In The Rough 04/04/2014

MediaPost Publications Mervis Retargeting - Diamond In The Rough 04/04/2014 | Video Content and Distribution | Scoop.it
Mervis Retargeting - Diamond In The Rough - 04/04/2014
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Nickelodeon Brushes Off Digital Threat

Nickelodeon Brushes Off Digital Threat | Video Content and Distribution | Scoop.it
Remember a few years ago, when Nickelodeon's ratings were suddenly plummeting after decades of dominance--and the conventional wisdom was that kids were rejecting linear TV for Netflix, where Nickelodeon shows had become available? Well, that's over. Nothing to worry about.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Cable’s Next Big Threat: Loss of Ad Dollars To YouTube, AOL

Cable’s Next Big Threat: Loss of Ad Dollars To YouTube, AOL | Video Content and Distribution | Scoop.it
It turns out that cord-cutting isn’t the only threat facing cable channels.Several of the big ad-supported online video outlets, including Google Inc’s YouTube, AOL, Yahoo and Microsoft, plan this upfront season to target some of the ad dollars that currently flow to cable channels, industry executives say.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

Carnival Goes After the Loyalist, the Newbie and the Toughest of Them All, the Switcher

Carnival Goes After the Loyalist, the Newbie and the Toughest of Them All, the Switcher | Video Content and Distribution | Scoop.it
Carnival and its rivals are all trying to lure the Newbies, and hopefully convert them into Loyalists, but the Switchers have been the most difficult audience.
more...
No comment yet.
Scooped by David Mattson
Scoop.it!

With Online Video, Advertisers Don’t Always Get What They Pay For

With Online Video, Advertisers Don’t Always Get What They Pay For | Video Content and Distribution | Scoop.it
In the world of digital media, video is a hot commodity. But when it comes to purchasing online video ads, ad buyers say they don’t always get what they pay for.
more...
No comment yet.