hile, is definitely on the rise, jumping to 11 hours per month, up from seven hours per month this time last year. An increase in exclusive content, like the Netflix hit Orange is the New Black, is likely driving much of the interest. Netflix also noted recently that it is paying $90 million for a new series, Marco Polo. Content-wise, that's second only to HBO's Game of Thrones investm
Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who's-who of industry leaders including Verizon, Limelight ...
Very interesting though some were already trending in 2014.
Still, the 10th is a pity. Let's hope it will be gone by 2016.
Subscription on-demand service Shomi is launching today in Canada. The service has been widely regarded as Canadian cable giants Rogers Communications and Shaw Communication’s response to the growth of Netflix in the territory. Shomi will go live in beta today offering Shaw and Rogers customers access to programming from the…
Online video platform Vessel launched its paid subscription service on Tuesday, offering programming at least three days before other websites in a bid to reshape an industry dominated by free content on Google Inc's YouTube. Vessel, which costs viewers $3 a month, was founded by former Hulu Chief Executive Jason Kilar and Chief Technology Officer Richard Tom. "There are a lot of consumers who would love to see something early." More than 130 creators will provide early access to content on Vessel. After the exclusive period ends, videos can go to YouTube, Vimeo, Vevo or other free, ad-supported sites, and are free on Vessel.
In December of 2012, Flurry released an analysis on the rapid growth of time spent inside mobile applications. In a post titled “Mobile apps: We Interrupt This Broadcast” we talked about how mobile and its apps have put the desktop web in their rearview mirror and set their sights on television.
So, for once (at least), experts were right The mobile consumption is increasing and becoming very very big. And it should keep to grow in the coming years.
Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite. Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance brands, who tend to rely heavily on traditional media, have often been early adopters for addressable TV. Today, they are now focused on expanding their targeted TV campaigns across digital channels. (...)
A great One of the most familiar brands on the French multichannel landscape is to disappear with the news Canal+ is planning to shutter Jimmy. The channel is expected to disappear in June 2015, along with...
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