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What happened on the second screen market in January?

What happened on the second screen market in January? | Video in a connected world | Scoop.it
2013 has started quickly on the second screen market with the CES and the second screen summit.

Via Denis Vergnaud
Valery's insight:

The title says it all.

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Video in a connected world
Video is everywhere, in every format and it's only the beginning. Business, marketing and technology.
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Rescooped by Valery from Mobile Video, OTT and payTV
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Facebook set to ‘take on’ YouTube’s video dominance

Facebook set to ‘take on’ YouTube’s video dominance | Video in a connected world | Scoop.it
Facebook is making a “serious play” for content owners and looks poised to take on YouTube’s dominance in video content, according to a new research report. 

Ampere Analysis said that Facebook’s video views are “rocketing” and that recent trials with content owners like NFL and Fox Sports “suggest it’s primed to become a plausible alternative to YouTube.”

The report claims that Facebook’s video views are “catching up” with YouTube’s and will exceed two trillion this year – two thirds of YouTube’s projected total for the same period.

Ampere said it expects Facebook to trigger an “advertising ‘arms race’” by competing directly against YouTube for user-uploaded video audiences and predicted that it would start to introduce pre-roll ads on some of its video content to improve revenue-return for key content partners.

“As Facebook moves from testing its advertising models to more actively soliciting content creators to join the platform, it will come under increased pressure to match the opportunities and per view returns generated by other platforms – notably YouTube,” said Ampere research director and former IHS analyst, Richard Broughton.

“Ultimately, despite Facebook’s current reticence around offering pre-rolls, it may have to bite the bullet and add them to its repertoire. If the social network’s own video ambitions are to be realised, and if it is to convince content owners it is a viable alternative to YouTube, it must deliver comparable returns.”

According to Ampere estimates, almost 15% of internet users across Western Europe and the US have watched videos on Facebook in the last month, while a sixth of Facebook video viewers have not watched YouTube in the same time period.

At its F8 developer conference earlier this year, Facebook said it would now let viewers watch and interact with Facebook videos from anywhere on the web, with the launch of its new embedded video player. At the same time the social network previewed an “immersive, 360-degree video experience” in the service’s news feed that lets viewers choose the viewing angle to explore your surroundings.

Earlier this year, Facebook reported an increasing shift towards visual content, claiming that in the past year the number of video posts per person has increased 75% globally and 94% in the US. Since June 2014, Facebook claims it has averaged more than one billion video views every day.

Via Patrick Lopez
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Rescooped by Valery from Webcast la mutation audiovisuelle
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The Great UHD Codec Debate: Google's VP9 Vs. HEVCH.265 - Streaming Media Magazine

The Great UHD Codec Debate: Google's VP9 Vs. HEVCH.265 - Streaming Media Magazine | Video in a connected world | Scoop.it
Which delivers better quality, encoding time, and CPU performance—HEVC or VP9? We put them to the test to decide once and for all.

Via Guillaume de Lafontaine
Valery's insight:

Not mentionning Perseus or V-nova

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Online video site Vessel bets fans will pay for early access

Online video site Vessel bets fans will pay for early access | Video in a connected world | Scoop.it
Online video platform Vessel launched its paid subscription service on Tuesday, offering programming at least three days before other websites in a bid to reshape an industry dominated by free content on Google Inc's YouTube. Vessel, which costs viewers $3 a month, was founded by former Hulu Chief Executive Jason Kilar and Chief Technology Officer Richard Tom. "There are a lot of consumers who would love to see something early." More than 130 creators will provide early access to content on Vessel. After the exclusive period ends, videos can go to YouTube, Vimeo, Vevo or other free, ad-supported sites, and are free on Vessel.

Via basile.couzzachi
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Global pay TV market tops 924.4m subscribers » Digital TV Europe

Global pay TV market tops 924.4m subscribers » Digital TV Europe | Video in a connected world | Scoop.it
Valery's insight:

7% growth in Satellite TV.

-1% for cable TV in the US.

 

57% of all Pay TV subscribers will be HD by 2019

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Facebook fait de l'ombre à Youtube sur le marché de la vidéo

Facebook fait de l'ombre à Youtube sur le marché de la vidéo | Video in a connected world | Scoop.it
Les Echos.fr - Suivez l'actualité des medias et des nouvelles technologies en direct et en continu avec les Echos.fr

Via Alexandre Guillo
Valery's insight:

Je suis un peu circonspect sur les chiffres (+50% en 4 mois) mais il y a clairement un changement dans la navigation qui met plus en avant le partage de vidéo. Et qui semble fonctionner donc.

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Is It The Beginning Of The End For Cable Or Just A New Beginning?

Is It The Beginning Of The End For Cable Or Just A New Beginning? | Video in a connected world | Scoop.it
In mid-October of this year, HBO dropped a bombshell -- albeit a long-rumored one -- with the news that it would launch a standalone streaming service..
Valery's insight:

One day I might create an infographic so that we can see on which services one content is available. 

Because every day or so, an exclusive OTT distribution deal is signed with one of the biggest studio.

And still many contents are available on a lot of services.

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Mobile to Television: We Interrupt this broadcast (Again)

Mobile to Television: We Interrupt this broadcast (Again) | Video in a connected world | Scoop.it
In December of 2012, Flurry released an analysis on the rapid growth of time spent inside mobile applications. In a post titled “Mobile apps: We Interrupt This Broadcast” we talked about how mobile and its apps have put the desktop web in their rearview mirror and set their sights on television.
Valery's insight:

So, for once (at least), experts were right The mobile consumption is increasing and becoming very very big. And it should keep to grow in the coming years.

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Showtime to be available OTT in 2015

Showtime to be available OTT in 2015 | Video in a connected world | Scoop.it
Joost has announced that five selected parties have collectively invested approximately $45 million in the company. Joost commercially launched on May 1st.
Valery's insight:

Oh I thought we would spend a full day without a new OTT service announcement.Nope.

Another big player comes on the market.

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Rescooped by Valery from Webcast la mutation audiovisuelle
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Five Predictions for How Data Will Change TV This Season

Big Data has infiltrated almost every facet of marketing. The idea that marketers can target specific consumers with tailored messages isn't new, but in traditional media like TV, it's taking longer to ignite.
Addressable TV isn't a new idea, but some are taking longer than others to take it up. Many still rely on one-size-fits all TV campaigns, but for others, it has been a high priority over the past decade to increase the sophistication of these programs. In fact, some industry verticals are well-practiced in the art of targeting consumers through the set-top box. Automotive and insurance brands, who tend to rely heavily on traditional media, have often been early adopters for addressable TV. Today, they are now focused on expanding their targeted TV campaigns across digital channels. (...)


Via Guillaume de Lafontaine
Valery's insight:

I always have mixed feelings on such subject. Data is fine, and properly used it can drastically decrease the advertising harassment and help you to power a proper inbound marketing.

 

That is theory. Truth is, most of the data will be exchanged, sold to wrong third parties and it might end up with even more harassment…

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BT confirms Netflix pact

BT confirms Netflix pact | Video in a connected world | Scoop.it
BT has confirmed it is adding Netflix to its TV proposition. Customers will be able to subscribe to the streaming service on top of BT's existing product portfolio and pay through Netflix as part o...
Valery's insight:

How long before Netflix turns into a commodity ?

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End of the road for Jimmy

End of the road for Jimmy | Video in a connected world | Scoop.it

A great One of the most familiar brands on the French multichannel landscape is to disappear with the news Canal+ is planning to shutter Jimmy. The channel is expected to disappear in June 2015, along with...

Valery's insight:

A success story that ends sadly.

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Rescooped by Valery from Webcast la mutation audiovisuelle
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Online Distribution and Monetization Strategies for the TV Industry - Webcast

In this session, we'll explore some of the distribution options for those that want to bring their content to online audiences. The panelists will delve into the pros and cons of sharing content with YouTube or subscription-based services.


Via Guillaume de Lafontaine
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Rescooped by Valery from Transmedia: Storytelling for the Digital Age
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TV Trends Web Review: Are Snapchat, BuzzFeed & Reddit TV’s new frontier?

TV Trends Web Review: Are Snapchat, BuzzFeed & Reddit TV’s new frontier? | Video in a connected world | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, May 26, 4:24 PM


Pierre Ziemniak:  "The boundaries of content keep being pushed. Stay updated with this review of the latest TV trends!"

MarkDilley's curator insight, May 27, 6:29 PM

I have thought this for years.  There is an obnoxious & mean spirited show on mainstream tv that starts to scratch this surface, and one on MTV I think. 

 

Having a more direct internet to mass market is a very interesting idea - one that I think has high hopes...

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Streaming wars: How disruptors are shaking up the TV business

Streaming wars: How disruptors are shaking up the TV business | Video in a connected world | Scoop.it
Watching TV has never been better. The rise of digital disruptors is creating a ‘golden age’ of high-quality content. But what’s good for consumers isn’t as good for the bottom line
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Pay TV revenues to fall by $12 billion in North America

Pay TV revenues to fall by $12 billion in North America | Video in a connected world | Scoop.it
Pay TV revenues [subscriptions and on-demand] in North America peaked in 2013 at $102.86 billion, according to a new report from Digital TV Research.
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Dish unveils Sling TV OTT service

Dish unveils Sling TV OTT service | Video in a connected world | Scoop.it
Dish Networks is launching Sling TV, a live, OTT service, to customers in the US in the first quarter of 2015. Priced at $20 per month, The Best of Live TV core package includes 12 sports, lifestyl...
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Online video, Netflix poised for big increases

Online video, Netflix poised for big increases | Video in a connected world | Scoop.it
hile, is definitely on the rise, jumping to 11 hours per month, up from seven hours per month this time last year. An increase in exclusive content, like the Netflix hit Orange is the New Black, is likely driving much of the interest. Netflix also noted recently that it is paying $90 million for a new series, Marco Polo. Content-wise, that's second only to HBO's Game of Thrones investm
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Top 10 Streaming Video Trends You Can Expect in 2015

Top 10 Streaming Video Trends You Can Expect in 2015 | Video in a connected world | Scoop.it
Serial entrepreneur and mobile consultant Hannah Bree Hanson and I were in attendance at the Streaming Media West Conference last week in Huntington Beach, CA. The event featured a veritable who's-who of industry leaders including Verizon, Limelight ...
Valery's insight:

Very interesting though some were already trending in 2014.

Still, the 10th is a pity. Let's hope it will be gone by 2016.

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6 TV Networks Going Over-the-Top (and Other Content Providers with Digital Plans) - VideoInk

6 TV Networks Going Over-the-Top (and Other Content Providers with Digital Plans) - VideoInk | Video in a connected world | Scoop.it
These TV networks and content owners are thinking that OTT is the way to go when it comes to current and future content consumers...
Valery's insight:

In fact 12 TV network are listed (but not all of them are going OTT).

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Rescooped by Valery from Delivering Video To The Home: The New Challenges of OTT, Broadcast and IPTV
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Cord cutting accelerates as 150,000 cancel TV service

Cord cutting accelerates as 150,000 cancel TV service | Video in a connected world | Scoop.it

Cord cutting is accelerating as more people in the U.S. turn to Internet services such as Netflix, Hulu and YouTube to watch their favorite programs.

 

About 150,000 pay-TV customers canceled video service in the three months that ended June 30.


Via Claude Seyrat
Valery's insight:

It accelerates ? Or it just a seasonal ? Time warner lost 182 000 subs ? Last year it was 189 000.

 

Comcast lost 81 000 ? Last year same quarter : minus 159 000.

So I don't see acceleration here.

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Rescooped by Valery from Mobile Video, OTT and payTV
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Netflix rival Shomi launches today

Netflix rival Shomi launches today | Video in a connected world | Scoop.it
Subscription on-demand service Shomi is launching today in Canada. The service has been widely regarded as Canadian cable giants Rogers Communications and Shaw Communication’s response to the growth of Netflix in the territory. Shomi will go live in beta today offering Shaw and Rogers customers access to programming from the…

Via Emmanuel Belleville, Patrick Lopez
Valery's insight:

Every week brings it "Netflix rival". Maybe even every day if we consider the entire world.

 

The hungergames of sVOD have started.

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Online TV viewers prefer dynamic advertising | Advanced Television

Valery's insight:

"Dynamic and targeted" : that's what people prefer (no wonder). That means in the online world, you should choos quality over quantity.

Having said that, everybody is still trying to sell more and more ads and the ads inventory is just growing, growing...

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Looking to be more mobile friendly, YouTube weighs offering ad-free SVOD

Looking to be more mobile friendly, YouTube weighs offering ad-free SVOD | Video in a connected world | Scoop.it
YouTube could soon offer a paid-subscription business model for some of its content, eschewing ads in an effort to be more mobile friendly.YouTube CEO Susan Wojcicki told an audience at the Code Mobil
Valery's insight:

Oh, a new competitor on the sVOD market. Who might you be ? Youtube, oh. Ok.

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The Nielsen-Adobe ratings system could change the TV industry forever

The Nielsen-Adobe ratings system could change the TV industry forever | Video in a connected world | Scoop.it
For the first time, digital devices and streaming services will be incorporated into Nielsen's industry standard system.
Valery's insight:

At last.

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