"The next big thing in content marketing is video," Justabout Everyone, Company ABC.
LB Krouiñ's insight:
Quelques chiffres et une infographie intéressante sur l'usage de la vidéo en ligne :
"Embedded video content can increase website traffic by up to 55%"
"Videos posted on Facebook increase viewer engagement with brand pages by 33%" "92% of mobile video viewers will share videos with others" "A post with embedded video will draw 3 times more inbound links."
...However, one type of content that still is underutilized in the world of SEO is online video. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.).
If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one....
Every ecommerce site needs video, which helps drive interest and engagement from consumers, but how do you know if videos actually bring any money to the bottom line?
LB Krouiñ's insight:
Un sujet de fond (malgré une image un peu légère qui peut être trompeuse :) pour donner quelques pistes intéressantes sur le retour sur investissement, le fameux ROI, des vidéos en matière d'e-commerce
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.