Vidéo : le poids de l'image...
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Vidéo : le poids de l'image...
Pourquoi développer une stratégie vidéo au sein d'une entreprise? Quels objectifs peuvent être atteints par ce biais? Quel retour sur investissement en attendre?...
Curated by LB Krouiñ
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5 Rules to Online Video Marketing [Infographic]

5 Rules to Online Video Marketing [Infographic] | Vidéo : le poids de l'image... | Scoop.it
"The next big thing in content marketing is video," Justabout Everyone, Company ABC.
LB Krouiñ's insight:

Quelques chiffres et une infographie intéressante sur l'usage de la vidéo en ligne : 

"Embedded video content can increase website traffic by up to 55%"

"Videos posted on Facebook increase viewer engagement with brand pages by 33%"
"92% of mobile video viewers will share videos with others"
"A post with embedded video will draw 3 times more inbound links."

 

 

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The Secret Guide to Video and SEO

The Secret Guide to Video and SEO | Vidéo : le poids de l'image... | Scoop.it

 ...However, one type of content that still is underutilized in the world of SEO is online video. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. Usually, they opt for creating various other types of content (e.g., infographics, images, written content, etc.).

 

If used correctly, video can be an extremely powerful form of content and make a significant contribution to your overall SEO strategy, in more ways than one....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 19, 2013 2:38 PM

Useful and practical video marketing tips. Video and visuals rock.

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How to measure the effectiveness of ecommerce videos | Econsultancy

How to measure the effectiveness of ecommerce videos | Econsultancy | Vidéo : le poids de l'image... | Scoop.it
Every ecommerce site needs video, which helps drive interest and engagement from consumers, but how do you know if videos actually bring any money to the bottom line?
LB Krouiñ's insight:

Un sujet de fond (malgré une image un peu légère qui peut être trompeuse :) pour donner quelques pistes intéressantes sur le retour sur investissement, le fameux ROI, des vidéos en matière d'e-commerce

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Rescooped by LB Krouiñ from Buyer Traffic Generation | Content & Video Marketing | SEO
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Content Marketing: How to Attract People With Content

Content Marketing: How to Attract People With Content | Vidéo : le poids de l'image... | Scoop.it
Social Media Marketing Podcast 61, in this episode Joe Pulizzi shares why a content marketing strategy is important for your business.

Via Michael Kristiansen
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Michael Kristiansen's curator insight, October 5, 2013 7:57 PM

Anytime there's an interview or advice coming from Joe Pulizzi, it's smart to pay attention, this content marketing article hits home with the point that a great story that pulls at the heart, while any the marketing message is buried into the story.  Jonah Berger calls this the Trojan Horse (new book by the professor- Contagious).  People respond to good entertainment and are far more willing to share a story.  Having a strong platform to market from is important, a good idea is setting up blog that can cover a topic better than the main site business is conducted on.  Use this web developer gig to get the critical components in place.