The launch of the Joint Task Force on File Formats and Media Interoperability was announced today by its sponsors, the North American Broadcasters Association (NABA), Advanced Media Workflow Association (AMWA), Society of Motion Picture and Television Engineers (SMPTE), International Association of Broadcast Manufacturers (IABM), American Association of Advertising Agencies (4A’s), and Association of National Advertisers (ANA). The European Broadcasting Union (EBU) is participating as an observer.
Bringing together manufacturers, broadcasters, advertisers, ad agencies, and industry organizations (standards bodies and trade associations) serving the professional media market, the Task Force has an ultimate goal to create greater efficiencies and cost savings for exchange of file-based content. The group’s initial focus will be to gather and analyze requirements for a machine-generated and readable file interchange and delivery specification — including standardized and common structured metadata — for the professional media industry. Use case examples include promo, spot, and program delivery from a provider to a broadcaster.