Today, MulticoreWare is announcing the availability of accelerated VP9 decoding solutions for mobile and embedded devices. VP9 is Google’s Open-Source video codec, available for free as part of the WebM project. VP9 will be used for YouTube and Google Hangouts as well as other web-based video applications. VP9 is supported today in Google’s Chrome browser, with support in v28 of the Mozilla Firefox browser scheduled to be released on March 18th.
NanoTech Entertainment has partnered with LumaForge LLC to provide consumers with a cost-effective pipeline for the delivery of VP9 compressed 4K content streamed through the Nuvola NP-1, the world's first streaming media player that supports 4K Ultra HD movies and videos.
The NP-1 is powered by a NVIDIA® Tegra® 4 Quad Core Mobile Processor with 2GB DDR3 RAM and incorporates 72 custom NVIDIA GeForce® GPU cores to deliver enormous processing power and realistic graphics. More than a 4K streaming media player, the Nuvola will work with any brand, any resolution of television and isn’t limited to just playing downloaded 4K content—it also streams 4K Ultra HD content.
2014K Continues! When we last posted about the VP9 codec it was just beginning to threaten H.265 for dominance, but recent hardware partnerships with nVidia, ARM, Sony and many other tech giants solidifies VP9 as the next go-to HD and 4K streaming codec. Google’s previous VP8 codec failed to win out over H.264, which was already massively adopted by the time VP8 showed up. However, with this announcement Google looks poised to win this round of the knock-down drag out codec war. Will VP9 succeed where VP8 failed? Hit the jump to learn more.
Google boasts a 50% increase in bandwidth efficiency with VP9 over its predecessor, the VP8. Almost all major hardware vendors will begin to support VP9 natively within their products this year, as well as enable YouTube to stream up to 4k to computers and devices. The list of new hardware partners is exhaustive and includes: ARM, Intel, Nvidia, Samsung, Sony, Panasonic, Sigma, LG
With Netflix having announced plans for 4K streaming in 2014, it was only a matter of time before YouTube responded.
And, sure enough, YouTube is reportedly planning to demo its own improved, low-bandwidth 4K streaming technology at tech trade show CES next week, according to GigaOM.
YouTube won't be using the same H.265 video codec that's at the heart ofNetflix's 4K streaming plan – instead, it'll use parent company Google's royalty-free VP9 codec to blast Ultra HD video down your internet pipes.
Google today announced it has enabled its VP9 video codec by default on the Chrome dev channel. The addition means users of the company’s browser can expect to see the next-generation compression technology available out-of-the-box before the end of the year.
For users, the main advantage of VP9 is that it’s 50 percent more efficient than H.264, meaning that you’ll use half the bandwidth on average when watching a video on the Internet. Yet that doesn’t take H.265 into account, the successor to H.264 that offers comparable video quality at half the number of bits per second and also requires its implementers to pay patent royalties.
Google plans to release the VP9 codec in less than a month. While it sounds promising, deep-pocketed companies will want to hold off on adoption.
In a series of blog posts last week, Google detailed the final release schedule for VP9 and a few other implementation details. These posts also indicated that YouTube plans to start using VP9 once it’s available in Chrome. Unfortunately for Google, recent patent infringement claims from Nokia seriously muddy the waters regarding whether or not VP8 and VP9 will ultimately be royalty free.
The older VP8 hasn't taken the world by storm, but VP9 could give Google a fresh start in its attempt to popularize royalty-free video streaming.
VP9, the successor to Google's VP8 video compression technology at the center of a techno-political controversy, has made its first appearance outside Google's walls.
Google has built VP9 support into Chrome, though only in an early-stage version of the browser for developers. In another change, it also added support for the new Opus audio compression technology that's got the potential to improve voice communications and music streaming on the Internet.
HEVC/H.265 burst onto the scene in January 2013, when it was released for production by the two standards bodies that helped create it, the International Telecommunication Union (ITU) and Moving Picture Experts Group (MPEG). Now, about 18 months after its release, how usable is HEVC? Well, actually, not very. This article will look at HEVC’s status in three segments: delivery to computers and notebooks, to mobile, and to OTT, identifying the trends and value propositions affecting each market.
NanoTech Entertainment announced today that it has partnered with Ittiam Systems Ltd. to provide NanoTech's Nuvola NP-1 and NP-C consumer and commercial 4K Ultra HD streaming media players with HEVC (H.265) and VP9 support. NanoTech will join Ittiam in providing demonstrations of the newly enhanced players at Ittiam's NAB 2014 Booth SU11021 (Upper South Hall).
The demonstrations will show how Ittiam's Tegra-4 optimized 4K HEVC decoder running on Nuvola can effectively enable anyone with a 3 Mbps or greater pipe to stream 4K content to their Ultra HD TV. NanoTech's own 4K OTT Video Service, UltraFlix, along with the likes of Amazon, Netflix, YouTube and M-GO will all be able to stream amazing quality content to Nuvola customers at lower bit-rates than ever before.
As before, I was very excited when Google released VP9 – for one, because I was one of the people involved in creating it back when I worked for Google (I no longer do). How good is it, and how much better can it be? To evaluate that question, Clément Bœsch and I set out to write a VP9 decoder from scratch for FFmpeg. The goals never changed from the original ffvp8 situation (community-developed, fast, free from the beginning). We also wanted to answer new questions: how does a well-written decoder compare, speed-wise, with a well-written decoder for other codecs?
YouTube demonstrating 4K video encoded with VP9 is all sizzle and no steak. Until hardware manufacturers and big names like Apple, Adobe, and Microsoft announce support, it's hard to take any of the noise too seriously.
The recent news that YouTube will demonstrate 4K video encoded with VP9 at CES with hardware support from a number of chip and TV vendors has all the earmarks of a made-for-press release event; all froth, no substance. That’s OK; press release writers have to eat too. But before you lose faith in H.265/HEVC, you should consider the following facts.
Youtube will show off its new VP9 codec at the upcoming CES show. The codec is an alternative to the current H.265 codec that has been used for 4K streaming until now. With interest from no less than 19 hardware makers, Youtube will likely have no trouble licensing the VP9.
For VP9, Google is getting its duck in a row ahead of the fact. YouTube recently released a list of 19 hardware partners that have vowed to support the new codec including ARM, Broadcom, Intel and Marvel. And at CES, YouTube will be demonstrating 4K streaming at the booths of LG, Panasonic and Sony.
Google’s VP9 video codec is getting a major boost today. While Mozilla, Google’s own Chrome browser and a few video players like FFmpeg started supporting VP9 over the course of the last year, what was mostly missing from Google’s ecosystem for this highly efficient video codec was hardware support. As Google announced today, however, virtually all major hardware vendors will soon support VP9 natively in their products and allow Google’s YouTube to stream HD content up to 4K directly to computers, TVs and mobile devices.
These new hardware partners include ARM, Broadcom, Intel, LG, Marvell, MediaTek, Nvidia, Panasonic, Philips, Qualcomm, RealTek, Samsung, Sigma, Sharp, Sony and Toshiba.
VeriSilicon announced today the availability of Hantro G2 multi-format video decoder IP to support ultra HD 4K video decoding for HEVC (High Efficiency Video Coding, aka H.265) video coding standard. The G2 IP also adds support for the upcoming VP9 web video format from the WebM Project. In addition, all legacy video formats such as H.264, VP8, MPEG-4, VC-1, AVS (soon also AVS+), MPEG-2, DivX, Sorenson Spark and VP6 are supported in Hantro G2 IP.
Nicolas Weil's insight:
Interesting to note that a long-time VP supporter promotes HEVC first...
One of the biggest video sites on the Net will use Google's next-generation video compression technology after it's fully defined on June 17.
The VP9 bitstream definition, which describes how video is compressed into a stream of data so it can be transmitted efficiently over a network, has been in beta testing for a week, said Matt Frost, senior business product manager for the WebM Project.
Paul Wilkins, a Google codec engineer, detailed the final schedule for the VP9 bitstream definition Thursday in a mailing list post.
WebM will be updated to accommodate the new video codec and a new audio codec called Opus, too, said another Google employee, Lou Quillio.
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