At the conference this year, Adobe is demonstrating major product innovations, including MPEG-DASH and the new ultra high definition television (UHDTV) standard, which will enable media companies to deliver content across 4K enabled SmartTVs and other IP-connected devices. New capabilities in Adobe Primetime include:
- Cloud ad insertion offers maximum device scale and enables content monetization on any connected device without requiring client code for ad insertion. The technology supports all TV content and is compatible with HLS to deliver any ad to any viewer on any screen. The existing client-side ad insertion capability, which ensures that broadcasters don’t have to tap into large server capacities to reach large audiences, combined with cloud ad insertion, makes Primetime the industry’s only delivery and format agnostic solution for content monetization. It also offers maximum flexibility and scale for companies that sell TV ads across devices. Primetime cloud ad insertion is available today
- 4K support ensures that Primetime customers can deliver the highest resolution content to the latest set of digital home devices allowing consumers to enjoy stunning viewing experiences. Primetime leverages the latest UHDTV hardware capabilities to ensure fully optimized performance. Support for 4K is being previewed at NAB and is expected to ship in 2014
- Primetime 2.0 also offers support for the new MPEG-DASH streaming format in its core video engine layer. Support of the new industry standard gives programmers and operators the flexibility to deliver consistent video experiences across devices using their preferred format. MPEG-DASH support will ship by the end of 2014.
- In addition to desktop operating systems, SmartTVs, Android and iOS devices, Primetime 2.0 now supports XBox 360 gaming consoles and Roku devices.
Via DASH Industry Forum