Yesterday, Sony continued its push to jump-start the 4K ecosystem with the announcement of a 4K TV media player. The $699 device will be available from retailers on July 15th and will come bundled with 10 movies and video shorts at 4K resolution. The encoder technology for the content comes from eyeIO, the power behind the Netflix streaming service. I stopped by eyeIO offices to get a demonstration of some of the 4K content. What I found convinced me more than ever that online delivery will lead the ultraHD charge. However, regardless of 4Ks fortunes advanced video codecs like eyeIO's are a game-changer.
Doubly amazing is the bitrate these movies were being streamed at: less than 10mbps! Mr. Vargas also claimed the next release of the codec will reduce that even further. At bitrates as low as this many consumers in the US could stream a 4K movie today on their existing broadband connections.