With the number of devices—and content providers— growing, 2013 was the year multiscreen viewing came into its own.
In 2012, streaming media was all about multiscreen delivery. If given the preference, viewers would rather watch online video on their mobile devices or their big screen TVs than on their computers. No one expects computer viewing to go away, but the growth for 2013 will certainly be in the living room as streaming video becomes more like broadcast TV.
We gained a new term in 2012 to describe what we were seeing: "co-viewing." At the 2012 Streaming Media West conference in Los Angeles, keynote speakerBrandon DiMassa, senior vice president for business development at TV Guide Digital, unveiled surprising results from a company survey.
"Almost 50 percent of our users are telling us that they're doing something that is now being called co-viewing. There's one person who has a remote control watching television, another person with a different device in the room streaming something else on their iPad, their iPhone," DiMassa said.
Looking back, a few key stories defined the multi-screen experience for 2012 and promise to lead the way in 2013.