Mobile World Congress 2013 - Leading Rovi's showcase will be a demonstration of DivX® HEVC 720p integrated with DivX Plus Streaming®, developed to support the rollout of the newly ratified High Efficiency Video Coding (HEVC) standard for mobile and consumer electronic devices. The demonstration is an example of Rovi's focus on bringing technologies to market to promote the rapid adoption of HEVC.
Outlined in its plan for HEVC, announced at CES 2013, Rovi will be readying its MainConcept® branded codec SDKs and DivX solutions to help enable mobile operators, consumer electronic manufacturers, service providers and other businesses meet demands for streaming content through IP wireless services. In addition, Rovi plans on using DivX Plus Streaming technology to package the benefits of HEVC with advanced features such as support for 1080p, subtitles, multiple language tracks, and trick-play functions such as smooth fast forward and rewind for playback. Support for HEVC will also be integrated in the next version of its DivX consumer playback software to enable consumers to enjoy high definition content, including 4K, as soon as it is released. Rovi plans to have an end-to-end solution for professional HEVC content creation, distribution and playback on PC, mobile and consumer electronics devices. The steps outlined in Rovi's plan provide a clear path towards enabling manufacturers and service providers to be better apt at responding to consumer demand for high quality content on any device and enabling content to be properly distributed to the screen size -- no matter the device.