There are HTML5 apps and games that rival and even outperform native applications. The biggest brands such as Google, YouTube, LinkedIn and OpenTable (among others) are championing HTML5 — and delivering the goods. The only thing holding back HTML5 from killing native apps is DRM.
Let’s be honest, production studios are in business to make money from the content they produce. Right now, native apps provide the protections studios require, but the ironic thing is that every video delivered through native apps is not Flash-based. Publishers have already done the heavy lifting for HTML5 delivery. They want to deliver videos in a mobile app that works across all devices — phone, tablet, laptop, and connected TVs. They want to build once, deliver everywhere. Publishers will then be able to get out of the dev shop business, and premium content will flourish online. HTML5 DRM enables this to happen — opening the floodgates.