Some news came in today stating that TubeMogul has partnered with Innovid to bring a single login dashboard that offers both interactive online video advertising and real-time bidding and online video ad placement. I thought, 'this is the future of online video ads.'
Some of my major trends to watch at the beginning of the year were real-time bidding and interactive video ads (as well as connected TV ads, I hit the trifecta!). Today's announcement showed that both of those things are indeed gaining some serious traction, because now they're being offered in a single product thanks to TubeMogul and Innovid.
The future of online video advertising is definitely moving toward a more interactive experience, as it should because that is the main differentiator from TV ads. They're a total lean back, or get up and use the toilet, experience. They always have been, and will continue to be so until everyone has a connected TV and the broadcasters and TV advertisers see the true value of digital advertising which is, the interaction factor.