SeaWell Networks today announced successful integration with BlackArrow, a worldwide provider of advanced advertising solutions for New Television platforms, and the debut of their combined technology at The Cable ShowMay 21 - 23 in Boston.
SeaWell’s core product, Spectrum, creates a TV-like experience where advertisements are stitched into one continuous adaptive bitrate video stream. This approach raises completion rates and disables ad-skipping software.
The SeaWell-BlackArrow integration streamlines the ability of pay-TV operators to dynamically insert advertising into linear or time-shifted content that is viewed on TVs, tablets, smartphones and other IP devices. The joint solution leverages SeaWell technology to eliminate the need to create multiple interfaces and streams for different devices and video formats, and uses the capabilities of the BlackArrow Advanced Advertising System to determine ad payloads, decisioning and reporting.