At The Cable Show, Adobe introduces Adobe Media Server 5 (formerly Flash Media Server) and Adobe Access 4. Both include support for native Apple iOS apps.
Adobe chose The Cable Show, currently underway in Boston, Massachusetts, as the setting to make three significant announcements. First, it's adding a component to Project Primetime for seamless ad integration. Announced in late February of this year, Project Primetime is a platform that lets media companies stream video to a landscape of devices, and includes content protection, ad insertion, and analytics. The new component, Primetime Simulcast, lets media companies replace broadcast ads with ads sold for the online market.
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Announcing Adobe Media Server 5 and Adobe Access 4 http://blogs.adobe.com/ktowes/2012/05/announcing-adobe-media-server-5-and-adobe-access-4.html
Adobe Announces Primetime Simulcast to Accelerate Online Ad Revenue for TV Content Owners