Could Netflix change its video streaming service to use a P2P architecture, in order to save money on content delivery and sidestep peering conflicts with ISPs like Comcast?
That’s a possibility raised by Netflix CEO Reed Hastings in a blog post Thursday, which urged the FCC to make peering part of new net neutrality regulations. ISPs want Netflix to pay for delivering traffic to their customers because the company doesn’t consume as much traffic as it delivers — to which Hastings replied:
“Interestingly, there is one special case where no-fee interconnection is embraced by the big ISPs — when they are connecting among themselves. They argue this is because roughly the same amount of data comes and goes between their networks. But when we ask them if we too would qualify for no-fee interconnect if we changed our service to upload as much data as we download (in other words, moving to peer-to-peer content delivery) — thus filling their upstream networks and nearly doubling our total traffic — there is an uncomfortable silence.”
This brings up an interesting question: Could Netflix actually do that?