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Video Breakthroughs
Monitoring innovations in post-production, head-end, streaming, OTT, second-screen, UHDTV, multiscreen strategies & tools
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Windows Azure Media Services Building Awesome: The server that streamed the Olympics

Windows Azure Media Services Building Awesome: The server that streamed the Olympics | Video Breakthroughs | Scoop.it

For the last two years, I have been working to extend the capabilities to of the Origin Server for Window Azure Media Services. In January of 2013, Windows Azure Media Services (WAMS) became generally available as a Platform as a Service (PaaS) on Windows Azure, Microsoft’s cloud computing platform. Just over a year later, it would stream the largest live sporting event in history – millions of concurrent users and over 10,000 hours of unique content over the 16-day Sochi Winter Olympic Games. This article describes the capabilities of Microsoft’s origin server, as well as the evolution of the product in the last two years to meet today’s demanding streaming media space.

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Philippe J DEWOST's curator insight, March 27, 6:58 AM

90% of internet bandwith will be consumed by video said Cisco...

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Adobe Partners With Microsoft’s Azure To Power NBC’s Sochi Olympics Video Streaming

Adobe Partners With Microsoft’s Azure To Power NBC’s Sochi Olympics Video Streaming | Video Breakthroughs | Scoop.it

NBC caught a lot of flak for its live video streams during the London Olympics, but for Sochi, the network promises to stream every event live. Just like during the London Olympics, NBC’s partner for making these streams possible (and authenticating cable subscribers) is Adobe – and Adobe itself is partnering with Microsoft to power the streams.


Adobe’s Primetime platform will power the video delivery and video ads on the NBC Sports website and the NBC Sports Live Extra App for iOS and Android. All events will be available live and on demand.


In the back-end, Adobe will use Microsoft’s Windows Azure Media Services to power all of the encoding and streaming. This partnership, Helfand said, will continue even after the Olympics. As the broadcasters move from experimentation to going live with their online video streams for big events, he argues, they also need to ensure that the streams live up to their audience’s exceptions.

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Nitin Narang's comment, February 6, 8:21 AM
WAMS comes to power.. has the support being extended for live events... ?
Nicolas Weil's comment, February 7, 12:00 AM
Sure
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Sochi Games to Set Record for Live and VOD Streaming

Sochi Games to Set Record for Live and VOD Streaming | Video Breakthroughs | Scoop.it

Adobe, NBCU, Elemental, Deltatre, LiveU, and more are readying streaming platforms that will deliver coverage to desktops and mobile devices around the globe.


Four years ago according to the IOC there was a defining moment in Olympic broadcasting history. Vancouver was the first Winter Games to be fully embraced on digital media platforms where digital coverage accounted for around half of the overall broadcast output.


Globally, on official rights-holding broadcasters’ internet and mobile platforms, there were more than 265 million video views and in excess of 1.2 billion page views during the games. There were also approximately 6,000 hours of 2010 coverage on mobile phone platforms.


Digital coverage from Sochi will surpass this, with many more broadcasters drawing on the clear consumer demand from London 2012 for any time, any device viewing.


The IOC places such draconian restraints on rights holders and anyone working for them to report involvement in the Olympics, which extends to technology contractors, that it's tricky to unearth details on this story. With that caveat, here are some of the large-scale video streaming activities set to go live from Sochi at the end of this week.

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