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Brands Must Master Short-Form Storytelling

Brands Must Master Short-Form Storytelling | Video is Number One Marketing Tool | Scoop.it
Whether it's 6-second Vines or 15-second Instagram videos, the verdict is in: brevity is the future.

Via Gary Hayes, Luis Costa
Sónia Laima's insight:

Brands need to be concerned about their ability to tell engaging stories in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter — anyone can do it — but at the same time, not everyone can produce a great Vine.

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Gary Hayes's curator insight, June 26, 2013 4:01 AM

quote "Brands need to be more concerned about their ability (or lack thereof) to tell engaging stories about their brands in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter in that it seemingly lowers the bar for video production — anyone can do it — but at the same time, not everyone can produce a great Vine. It’s not all that different from Twitter — anyone can tweet, but some people and brands are simply masterful with 140 characters or less.

Josie's comment, June 26, 2013 5:22 AM
Gary, I totally agree with You! The brand is the story..that's what people remember. And indeed, The 140 or less in an art form!
arijjan's curator insight, June 26, 2013 7:42 AM

The visual  equivalent of: For sale. Baby shoes. Never worn. BTW not written by Hemingway.

Video is Number One Marketing Tool
Why video marketing is essential to promote your business and company activities? Video is the fastest growing digital content.
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Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets

Online Video Advertising Is Growing Many Times Faster Than TV, Search, And Most Other Digital Ad Markets | Video is Number One Marketing Tool | Scoop.it
The online video ad market is growing faster than search, desktop display, and TV advertising.
Sónia Laima's insight:

Faster than speeding light!

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Twitter's Bruce Daisley: How brands can prepare for the moment and adapt in real-time - YouTube

Bruce Daisley is Director at Twitter UK. He spoke at Econsultancy's Future of Digital Marketing event in London, looking at real-time planning and the ways t...

Via Luis Costa
Sónia Laima's insight:

Acknowledge & Adapt   

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Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year | Video

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year | Video | Video is Number One Marketing Tool | Scoop.it
Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
Sónia Laima's insight:

Rise & Shine

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“O futuro passa pelo vídeo marketing” – António Paraíso - SmartKISS

“O futuro passa pelo vídeo marketing” – António Paraíso - SmartKISS | Video is Number One Marketing Tool | Scoop.it
A SmartKISS esteve presente na XV Semana Nacional de Marketing, onde entrevistou o especialista em Marketing, Luxo e Inovação – António Paraíso.
Sónia Laima's insight:

A REBEL ACT transforma IDEIAS EM IMAGENS. Tudo o que sempre quis saber sobre VIDEO MARKETING nós TEMOS RESPOSTA.

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This Is a Generic Brand Video on Vimeo

This Is a Generic Brand Video is a generic brand video of “This Is a Generic Brand Video,” written by Kendra Eash for McSweeney’s Internet Tendency. No surprise,…
Sónia Laima's insight:

Códigos e lugares comuns

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Who else wants 7 extremely useful online video marketing tools?

Who else wants 7 extremely useful online video marketing tools? | Video is Number One Marketing Tool | Scoop.it
If you are interested in online video marketing we have 7 fantastic tools that will help you get started, check them out!

Via Luis Costa
Sónia Laima's insight:

Be out & about!

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L’image, pilier essentiel de votre communication touristique

L’image, pilier essentiel de votre communication touristique | Video is Number One Marketing Tool | Scoop.it

Le picture marketing s’illustre depuis l'émergence et le succès de plateformes qui reposent sur les photos et vidéos et leurs partages (Pinterest, Instagram, Vine…). Véritable tendance depuis 2011, l’importance de l’image pour les entreprises se fait de plus en plus sentir. 


Via Jean-Patrick MANCINI, Laura Koeppler, Luis Costa
Sónia Laima's insight:

Picture Marketing 

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Jean-Patrick MANCINI's curator insight, February 20, 3:21 AM

Ca tombe bien, la formation Photos (Cursus Reporter de Territoire) organisée par la FROTSI PACA a lieu aujourd'hui et demain !!

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#YouTube : The 2nd Largest Search Engine [Infographic]

#YouTube  : The 2nd Largest Search Engine [Infographic] | Video is Number One Marketing Tool | Scoop.it
YouTube has changed the way we search for things on the web. Now videos are more popular than ever and continuing to increase in this popularity.

Via Gladys Pintado, Luis Costa
Sónia Laima's insight:

Videos are more popular than EVER

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How To Integrate Video Into A Robust Content Marketing Strategy | Business 2 Community

How To Integrate Video Into A Robust Content Marketing Strategy | Business 2 Community | Video is Number One Marketing Tool | Scoop.it
Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business,
Sónia Laima's insight:

O vídeo é um aliado inestimável porque cria love brands mostrando as «pessoas» às pessoas. 

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How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide

How to Use Video Content to Drive Awareness, Leads, and Sales: A Guide | Video is Number One Marketing Tool | Scoop.it
If you follow the trend reports, you know video content marketing is taking off as an effective marketing channel for B2B marketers. Take a look at how you can create quality video content and achi...

Via Sandra Brevett-Dib
Sónia Laima's insight:

Fast & beyound doubt ROI 

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Luxe, un DP avec écran vidéo inside ! Et l’oscar du dossier de presse le plus cher revient à …

Luxe, un DP avec écran vidéo inside ! Et l’oscar du dossier de presse le plus cher revient à … | Video is Number One Marketing Tool | Scoop.it
Je vous parlerais bien plus souvent des dossiers de presse que je reçois, car…
Sónia Laima's insight:

Wanna make a statement? Do it on video release and capture media attention.

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Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks

Spinning Viral Stars Into One-Man Empires: The Rise of YouTube's Multi-Channel Networks | Video is Number One Marketing Tool | Scoop.it
MCNs have been called the movie studios of the future, but even Hollywood wants a slice of the YouTube pie.
Sónia Laima's insight:

YouTubers are tomorrow’s movie stars

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How to Increase Your YouTube Engagement by 374% [Infographic ]

How to Increase Your YouTube Engagement by 374% [Infographic ] | Video is Number One Marketing Tool | Scoop.it

In order to teach you how to maximize your YouTube traffic and engagement, Neil Patel has created an infographic that breaks down exactly what you need to do.

 

As a marketer, you should consider leveraging YouTube. Even if you don’t have the time to create videos, you can still use other videos within the network.

 


Via Antonino Militello, Athena Catedral, Luis Costa
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Marco Favero's curator insight, June 8, 6:22 AM

aggiungi la tua intuizione ...

Pravin Nagawade's curator insight, June 8, 9:55 PM

http://paradise.welworthrealty.com/

 

http://tinseltown.welworthrealty.com/

 

http://welworthrealty.com/

 

PivotPointBrands's curator insight, June 9, 10:22 AM

As much as I dislike info graphics that require an endless scroll down, the content is very useful here. Thanks for sharing this.

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SEO for YouTube: How to Search Optimize Video for B2B Marketing

SEO for YouTube: How to Search Optimize Video for B2B Marketing | Video is Number One Marketing Tool | Scoop.it
Here are 5 simple steps to using SEO to search engine optimize your videos on YouTube for B2B marketing.
Sónia Laima's insight:

Getting Center Stage 

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Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study]

Making Your Videos Famous – The Science of Sharing & Video Diffusion [Case Study] | Video is Number One Marketing Tool | Scoop.it
For the 2013 Video Marketing Summit panel entitled, "Making Your Videos Famous – The Science of Sharing & Video Diffusion" for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM's "Touch" ad.
Sónia Laima's insight:

Scientifique Matter

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Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options?

Video Marketing Goes Beyond YouTube. Have You Explored These 3 Options? | Video is Number One Marketing Tool | Scoop.it
Enlist Vimeo, Vine and Wistia to reach different customers and stage other types of viewing experiences.
Sónia Laima's insight:

Take things further

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A Kiss Is Just a Kiss, Unless It’s an Ad for a Clothing Company

A Kiss Is Just a Kiss, Unless It’s an Ad for a Clothing Company | Video is Number One Marketing Tool | Scoop.it
Some experts suggest that a video sensation showing 10 pairs of strangers kissing for the first time could force major fashion designers to rethink how they advertise.
Sónia Laima's insight:

Rethink

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Quel rôle pour la vidéo dans votre stratégie numérique?

Quel rôle pour la vidéo dans votre stratégie numérique? | Video is Number One Marketing Tool | Scoop.it
Plus que jamais, la vidéo joue un rôle important dans la stratégie numérique des entreprises, surtout en tourisme. Voici d'ailleurs quelques bons exemples...

Via Luis Costa
Sónia Laima's insight:

Plus que jamais... Le vídeo.

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Brands Must Master Short-Form Storytelling

Brands Must Master Short-Form Storytelling | Video is Number One Marketing Tool | Scoop.it
Whether it's 6-second Vines or 15-second Instagram videos, the verdict is in: brevity is the future.

Via Gary Hayes, Luis Costa
Sónia Laima's insight:

Brands need to be concerned about their ability to tell engaging stories in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter — anyone can do it — but at the same time, not everyone can produce a great Vine.

more...
Gary Hayes's curator insight, June 26, 2013 4:01 AM

quote "Brands need to be more concerned about their ability (or lack thereof) to tell engaging stories about their brands in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter in that it seemingly lowers the bar for video production — anyone can do it — but at the same time, not everyone can produce a great Vine. It’s not all that different from Twitter — anyone can tweet, but some people and brands are simply masterful with 140 characters or less.

Josie's comment, June 26, 2013 5:22 AM
Gary, I totally agree with You! The brand is the story..that's what people remember. And indeed, The 140 or less in an art form!
arijjan's curator insight, June 26, 2013 7:42 AM

The visual  equivalent of: For sale. Baby shoes. Never worn. BTW not written by Hemingway.

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IAB Spain lanza una nueva infografía sobre el Vídeo Online Publicitario

IAB Spain lanza una nueva infografía sobre el Vídeo Online Publicitario | Video is Number One Marketing Tool | Scoop.it
IAB Spain, asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, presenta la infografía del Video Online Publicitario. El documento recoge de manera gráfica...
Sónia Laima's insight:

«As possibilidade de engagement e interactividade a par do consumo crescente em vários acessos torna o vídeo essencial no mundo digital». Concorda? Questiona?  

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5 Ways to Use Video to Connect With Customers

5 Ways to Use Video to Connect With Customers | Video is Number One Marketing Tool | Scoop.it
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.

Via Sandra Brevett-Dib
Sónia Laima's insight:

Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.

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Why Is Video Marketing So Important To Promoting Your Business Website? « The Open Source Marketer

Why Is Video Marketing So Important To Promoting Your Business Website? « The Open Source Marketer | Video is Number One Marketing Tool | Scoop.it

Let’s be perfectly honest: Video has always been a nice to have but now it’s getting harder to ignore the benefits of using video online to promote your business. Here are 5 reasons you should be using video to take itto the next level.

Sónia Laima's insight:

5 reasons why VIDEO will take your COMPANY TO THE NEXT LEVEL

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