For the 2013 Video Marketing Summit panel entitled, "Making Your Videos Famous – The Science of Sharing & Video Diffusion" for the ReelSEO Video Marketing Summit, we got a look into the science of sharing from Unruly, with a case study provided by OgilvyOne for IBM's "Touch" ad.
Brands need to be concerned about their ability to tell engaging stories in seconds — sometimes on a daily basis. Vine’s six-second video limitation shares much in common with Twitter — anyone can do it — but at the same time, not everyone can produce a great Vine.
IAB Spain, asociación que representa al sector de la publicidad, el marketing y la comunicación digital en España, presenta la infografía del Video Online Publicitario. El documento recoge de manera gráfica...
Sónia Laima's insight:
«As possibilidade de engagement e interactividade a par do consumo crescente em vários acessos torna o vídeo essencial no mundo digital». Concorda? Questiona?
Your audience loves video. They love to consume it, to share, and to be part of it. Push your video marketing to the max, whether it’s by using it to recognize your audience, provoke a reaction, tell a story, simplify confusing ideas, or entertain.
Let’s be perfectly honest: Video has always been a nice to have but now it’s getting harder to ignore the benefits of using video online to promote your business. Here are 5 reasons you should be using video to take itto the next level.
Sónia Laima's insight:
5 reasons why VIDEO will take your COMPANY TO THE NEXT LEVEL
Le picture marketing s’illustre depuis l'émergence et le succès de plateformes qui reposent sur les photos et vidéos et leurs partages (Pinterest, Instagram, Vine…). Véritable tendance depuis 2011, l’importance de l’image pour les entreprises se fait de plus en plus sentir.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.