The first software platform for creating interactive book apps directly on the iPad. In addition to the free version of Composer, we are releasing Composer Pro soon. Get Composer Pro FREE on the App Store for a limited time!
Composer Pro has a brand new user interface, an improved workflow and many powerful new features such as:
Enhanced behavior system with loops and changeable global gravity Greater level of control over Animations A rich content library with thumbnails and alphabetical jump navigation Improved metadata featuring Storytime
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here are six different types of retargeting to acquire and engage a potential audience.
(excerpt) “There’s no such thing as a national customer,” a client once said to me. “Just lots of local ones.” And it takes insight into local tastes, local demographics, local issues and local competitors to be relevant and win the consumer. Organize national, act local is starting to get some traction. But the media are leading the way.
Media properties’ local targeting is increasingly offering more precision. Hyperlocal websites are providing local content and localized national advertising platforms by individual towns.
Google recently announced last month the ability to buy search by ZIP code, and again bet on local yesterday when it said it had agreed to buy Frommer’s, including 350 travel guides and a website covering more than 3,500 locations.
Addressable TV is beginning to scale. By end of year, we will be able to target by individual household in 22 million homes. And the large national radio groups have become highly effective on-the-ground local marketing partners on-air, off-air and online.
Kelsey Campbell-Dollaghan: "Over the past three years, Google Data Arts creative director Aaron Koblin and director Chris Milk have produced some of the most powerful music videos of all time, by allowing passive viewers to participate in the creative process."
Cortica’s technology analyzes images and videos to identify the core concepts, which can then be used to place ads alongside relevant media. For example, Cortica could analyze a photo of a Mini Cooper, understand that it is, in fact, a Mini Cooper, then overlay the photo with an ad for, yes, a Mini Cooper. Or it could analyze a photo of Sacha Baron Cohen, then match it up with an ad that plays the trailer for his new movie The Dictator.
"Now, it's time to tap into the other dreams marketers are having ... so we can solve them! Like true HubSpotters, we turn to the data to let us know what marketers are yearning for. And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed!"
FYI - this article does a remarkable job of being shareable! Good job hubspot!
When James Deer led digital design agency DEER/digital, he says he encountered the same issue over and over — when his team built content-rich websites, it was largely an email-based process, where they had to dig up images and files from email threads that were months old, or copy content from Word documents that were hundreds of pages long. To reduce their own headaches, Deer’s team member built a product to manage the content collaboration process, and eventually the agency spun that product out into a new startup, called GatherContent.
Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.
Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.
Platform power and network effects: Developers have to conform with Apple's rules. Apple's market share, meanwhile, creates network effects and lock-in. If and when developers can build excellent iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple's platform.
Functionality. Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think.
Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their "auras" can do everything from making a painting talk to overlaying live news onto a printed newspaper.
The month of our inaugural Silicon Prairie Awards has arrived. It's time to unveil the 48 finalists across 12 categories that recognize individuals and companies for their outstanding products, strong leadership and noteworthy contributions to the community over the last year.
In June, we opened public nominations, receiving more 1,200 submissions. Our 16-member selection committee whittled down each category to four finalists. It was not an easy task, as the quality and breadth of submissions impressed our committee.
"I've spent last night and today making my selections," one member said in an email. "It is very exciting to see just how much is going on here on the Prairie."
In addition to being the biggest streaming video site in the world, YouTube is also the largest host of videos licensed under creative commons, the site revealed today in a blog post.
The Creative Commons licensing allows others to use a piece of media within their own content as long as they give attribution (to a certain degree). For example, a music video could splice in news clips from C-SPAN as long as C-SPAN was credited as providing the clips...
Brands are moving further away from direct advertising, whose metrics are hard to calculate, and into original video content--content that is created not to sell but to engage. Here's how to tell a story and create brand loyalty.
YouTube took a page out of the music industry’s playbook with the introduction of its new partner rewards program Thursday morning: The video site honored 80 of its partner publishers for surpassing a million subscribers with their channels.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.