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Marketing in the digital world
videos, images, sounds and text: creation and delivery (software, screens and gadgets)
Curated by Tina Stock
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Composer | Demibooks Inc.

Composer | Demibooks Inc. | Marketing in the digital world | Scoop.it

The first software platform for creating interactive book apps directly on the iPad. In addition to the free version of Composer, we are releasing Composer Pro soon. Get Composer Pro FREE on the App Store for a limited time!


Composer Pro has a brand new user interface, an improved workflow and many powerful new features such as:

Enhanced behavior system with loops and changeable global gravity
Greater level of control over Animations
A rich content library with thumbnails and alphabetical jump navigation
Improved metadata featuring Storytime

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Warner Bros. Takes Another Crack at Flixster — And UltraViolet

Warner Bros. Takes Another Crack at Flixster — And UltraViolet | Marketing in the digital world | Scoop.it
A movie recommendation service from a movie studio with a clear agenda. But that doesn't mean it's not interesting.
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How To Shoot a Whiteboard Video

How To Shoot a Whiteboard Video | Marketing in the digital world | Scoop.it

Robin Good: If you want to learn how to shoot a video of someone explaining something in front of a whiteboard, here is a good guide.


Put together by Nick Sayers, it explains and documents all you need to know about shooting, lighting, and editing whiteboard presentations.

If you have never seen a whiteboard video presentation here a few examples: http://www.seomoz.org/blog/category/33


Recommended. 8/10


Full guide: http://www.seomoz.org/blog/tips-for-filming-whiteboard-presentations





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Online Marketing Trends: Online Lead Generation :B2B vs B2C Markets Compared

Online Marketing Trends: Online Lead Generation :B2B vs B2C Markets Compared | Marketing in the digital world | Scoop.it
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6 Types of Retargeting Every Marketer Should Know

6 Types of Retargeting Every Marketer Should Know | Marketing in the digital world | Scoop.it
When it comes to retargeting, most marketers instantly think of search retargeting. But highly effective marketers explore other types of retargeting. Here are six different types of retargeting to acquire and engage a potential audience.
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Media Companies Are Betting on Hyperlocal, But Will Brands Follow?

Media Companies Are Betting on Hyperlocal, But Will Brands Follow? | Marketing in the digital world | Scoop.it

(excerpt) “There’s no such thing as a national customer,” a client once said to me. “Just lots of local ones.” And it takes insight into local tastes, local demographics, local issues and local competitors to be relevant and win the consumer. Organize national, act local is starting to get some traction. But the media are leading the way.


Media properties’ local targeting is increasingly offering more precision. Hyperlocal websites are providing local content and localized national advertising platforms by individual towns.


Google recently announced last month the ability to buy search by ZIP code, and again bet on local yesterday when it said it had agreed to buy Frommer’s, including 350 travel guides and a website covering more than 3,500 locations.


Addressable TV is beginning to scale. By end of year, we will be able to target by individual household in 22 million homes. And the large national radio groups have become highly effective on-the-ground local marketing partners on-air, off-air and online.

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A Collaborative Animation Platform, From Chris Milk, Aaron Koblin, And Google

A Collaborative Animation Platform, From Chris Milk, Aaron Koblin, And Google | Marketing in the digital world | Scoop.it

Kelsey Campbell-Dollaghan: "Over the past three years, Google Data Arts creative director Aaron Koblin and director Chris Milk have produced some of the most powerful music videos of all time, by allowing passive viewers to participate in the creative process."


Via The Digital Rocking Chair, Dean Meyers
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Apple dumps YouTube app in further split from Google

Apple dumps YouTube app in further split from Google | Marketing in the digital world | Scoop.it
Apple’s new mobile operating system, iOS 6, will no longer include a YouTube app as a default part of the experience, in a major step which signifies another snub to Google.
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In-Image Ad Startup Cortica Raises $7M From Li Ka-Shing’s Horizons Ventures And Ynon Kreiz | TechCrunch

In-Image Ad Startup Cortica Raises $7M From Li Ka-Shing’s Horizons Ventures And Ynon Kreiz | TechCrunch | Marketing in the digital world | Scoop.it
Cortica’s technology analyzes images and videos to identify the core concepts, which can then be used to place ads alongside relevant media. For example, Cortica could analyze a photo of a Mini Cooper, understand that it is, in fact, a Mini Cooper, then overlay the photo with an ad for, yes, a Mini Cooper. Or it could analyze a photo of Sacha Baron Cohen, then match it up with an ad that plays the trailer for his new movie The Dictator.


(Tina) Interesting - very, very, interesting!

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Create Interactive Stories With New Four Dimensional Storytelling Tool: Meograph

Create Interactive Stories With New Four Dimensional Storytelling Tool: Meograph | Marketing in the digital world | Scoop.it

From official website:

"Meograph helps easily create, watch, and share interactive stories. Our first product combines maps, timeline, links, and multimedia to tell stories in context of where and when.

 

Viewers get a new form of media that they can watch in two minutes or explore for an hour. Sharing is easy: the two most viral types of media are videos and infographics ... Meograph is both."

 

 

From review by Mashable:

"Founder Misha Leybovich invisions Meograph to be a great product for journalists, educators and people looking to share travel stories.

 

The tool uses Google Earth and a timeline interface to show where and when events in a story unfolded.

 

You can now create your own 4D story, by adding events, links, photos and video. You can then embed your Meograph creation on any site or social network.

 

As of launch, you can only create Meograph stories using Google Chrome, though you can view a finished product in any browser..."

 

 

Try out it here: http://www.meograph.com

 

Watch demo: http://www.meograph.com/demo

 

Article by Mashable: http://mashable.com/2012/07/23/meograph/

 

(Image Credit: Mashable http://j.mp/NTrY8O)


Via Giuseppe Mauriello
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The Incredible Click Rate of Nothing | Digital - Advertising Age

The Incredible Click Rate of Nothing | Digital - Advertising Age | Marketing in the digital world | Scoop.it
The issue for advertisers would arise when clicks that mean nothing (noise) overwhelm the clicks that indicate interest in the advertising message (signal).


Interesting article: http://adage.com/article/digital/incredible-click-rate/236233 



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With Branded Social Video Marketing - Content, Shorter Is Better

With Branded Social Video Marketing - Content, Shorter Is Better | Marketing in the digital world | Scoop.it
A new survey from the Jun Group on social video trends suggests that shorter videos are best, Facebook is the largest source of shared views, and women share video more than men.
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11 Top B2B Companies on YouTube

11 Top B2B Companies on YouTube | Marketing in the digital world | Scoop.it
If a picture's worth a thousand words, then a video must be worth millions.


Short list of best B2B video channels:

HP

Microsoft

UPS

Cisco

Oracle

Accenture

Channel Intel

SAP

FedEx

IBM

GE Reports

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33 Stats That Paint a Picture of the Future of Marketing

33 Stats That Paint a Picture of the Future of Marketing | Marketing in the digital world | Scoop.it

Excerpt:


"Now, it's time to tap into the other dreams marketers are having ... so we can solve them! Like true HubSpotters, we turn to the data to let us know what marketers are yearning for. And the statistics in this blog post are screaming it in our faces, telling us exactly where the future of our industry lies. Here are 33 statistics that give you a glimpse into where the future of marketing is headed!"


(Tina)

FYI - this article does a remarkable job of being shareable!  Good job hubspot!


Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33529/33-Stats-That-Paint-a-Picture-of-the-Future-of-Marketing.aspx#ixzz25Xku7pLS 

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GatherContent Launches An Easier Way To Collaborate On Web Content | TechCrunch

GatherContent Launches An Easier Way To Collaborate On Web Content | TechCrunch | Marketing in the digital world | Scoop.it
When James Deer led digital design agency DEER/digital, he says he encountered the same issue over and over — when his team built content-rich websites, it was largely an email-based process, where they had to dig up images and files from email threads that were months old, or copy content from Word documents that were hundreds of pages long. To reduce their own headaches, Deer’s team member built a product to manage the content collaboration process, and eventually the agency spun that product out into a new startup, called GatherContent. 


(Very cool!)

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7 principles that make your website more engaging with Dr. Susan Weinschenk

Dr. Susan Weinschenk shares seven principles to make your website more engaging - principles of Persuasion, Emotion, and Trust (PET).http://www.humanfactors.com/PETposter.asp


Via Dean Meyers
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HTML5 vs. Apps: Why The Debate Matters, And Who Will Win

HTML5 vs. Apps: Why The Debate Matters, And Who Will Win | Marketing in the digital world | Scoop.it
Here's why the Apps-vs-HTML5 debate matters:


Distribution: Native apps are distributed through app stores and markets controlled by the owners of the platforms. HTML5 is distributed through the rules of the open web: the link economy.


Monetization: Native apps come with one-click purchase options built into mobile platforms. HTML5 apps will tend to be monetized more through advertising, because payments will be less user-friendly.


Platform power and network effects: Developers have to conform with Apple's rules. Apple's market share, meanwhile, creates network effects and lock-in. If and when developers can build excellent iPhone and iPad functionality on the web using HTML5, developers can cut Apple out of the loop. This will reduce the network effects of Apple's platform.


Functionality. Right now, native apps can do a lot more than HTML5 apps. HTML5 apps will get better, but not as fast as some HTML5 advocates think.


Read more: http://www.businessinsider.com/html5-vs-apps-why-the-debate-matters-and-who-will-win-2012-8#ixzz24CZz2Iub

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Inbound Marketing: 5 Ways to Create an Awesome Online Video Strategy

Inbound Marketing: 5 Ways to Create an Awesome Online Video Strategy | Marketing in the digital world | Scoop.it
Here's the dirty secret content creators won't always tell you: Just because you can attract a significant online audience doesn't mean it's simple to mobilize or monetize.
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Matt Mills: Image recognition that triggers augmented reality

Matt Mills and Tamara Roukaerts demonstrate Aurasma, a new augmented reality tool that can seamlessly animate the world as seen through a smartphone. Going beyond previous augmented reality, their "auras" can do everything from making a painting talk to overlaying live news onto a printed newspaper.
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Forget 'social media Olympics', these are the mobile games

Forget 'social media Olympics', these are the mobile games | Marketing in the digital world | Scoop.it
Half of searches and video streams are coming from mobiles and tablets during the Olympic games. Has the mobile internet reached a tipping point? New Google data would seem to suggest as much.
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Cast your votes on the 48 finalists of our Silicon Prairie Awards

Cast your votes on the 48 finalists of our Silicon Prairie Awards | Marketing in the digital world | Scoop.it
The month of our inaugural Silicon Prairie Awards has arrived. It's time to unveil the 48 finalists across 12 categories that recognize individuals and companies for their outstanding products, strong leadership and noteworthy contributions to the community over the last year.


In June, we opened public nominations, receiving more 1,200 submissions. Our 16-member selection committee whittled down each category to four finalists. It was not an easy task, as the quality and breadth of submissions impressed our committee.


"I've spent last night and today making my selections," one member said in an email. "It is very exciting to see just how much is going on here on the Prairie."
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YouTube becomes the largest host of Creative Commons licensed videos - VentureBeat

YouTube becomes the largest host of Creative Commons licensed videos - VentureBeat | Marketing in the digital world | Scoop.it

In addition to being the biggest streaming video site in the world, YouTube is also the largest host of videos licensed under creative commons, the site revealed today in a blog post. 


The Creative Commons licensing allows others to use a piece of media within their own content as long as they give attribution (to a certain degree). For example, a music video could splice in news clips from C-SPAN as long as C-SPAN was credited as providing the clips...



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Why Short-Form Video Is The Future Of Marketing

Why Short-Form Video Is The Future Of Marketing | Marketing in the digital world | Scoop.it
Brands are moving further away from direct advertising, whose metrics are hard to calculate, and into original video content--content that is created not to sell but to engage. Here's how to tell a story and create brand loyalty.


http://www.fastcompany.com/1843289/why-short-form-video-is-the-future-of-marketing  

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Move over, golden record: YouTube launches partner rewards

Move over, golden record: YouTube launches partner rewards | Marketing in the digital world | Scoop.it
YouTube took a page out of the music industry’s playbook with the introduction of its new partner rewards program Thursday morning: The video site honored 80 of its partner publishers for surpassing a million subscribers with their channels.

Via Richard Kastelein
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Rescooped by Tina Stock from Just Story It Biz Storytelling
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Soundcloud explores the four effects sound has on...

Soundcloud explores the four effects sound has on... | Marketing in the digital world | Scoop.it
Soundcloud explores the four effects sound has on us – physiological, psychological, cognitive, and behavioral – in a concrete complement to their wonderful abstract short film, Sound.


So cool! Think of audio branding to get the maximum out of this video.


In our business storytelling it is too easy to get caught up in the visuals. But what about sound?


This is a great primer on how sound affects us and will get you thinking about the necessity for adding sound to your visual storytelling for high-impact and memorable pieces.


Enjoy!


Original link:

http://exp.lore.com/post/21208635527/soundcloud-explores-the-four-effects-sound-has-on 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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