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Five Things You Should Know About Metadata - Digital Book World

Five Things You Should Know About Metadata - Digital Book World | VideoElephant | Scoop.it
Five Things You Should Know About Metadata
Digital Book World
The need to communicate electronically using metadata is not unique to publishers. Every seller's website is made up of metadata that describes products.
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Time to lay these digital publishing myths to rest - Bizcommunity.com

Time to lay these digital publishing myths to rest - Bizcommunity.com | VideoElephant | Scoop.it
Time to lay these digital publishing myths to rest Bizcommunity.com Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we...
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Yahoo buys RayV to bolster online and mobile video streaming efforts - Tech Times

Yahoo buys RayV to bolster online and mobile video streaming efforts - Tech Times | VideoElephant | Scoop.it
Tech Times
Yahoo buys RayV to bolster online and mobile video streaming efforts
Tech Times
RayV, founded in 2006, created a cloud-based platform for the encoding, delivery and monetization of Web and mobile video.
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Possible Monetization and the Downsides of it : ( - YouTube

What's up guys? CB here, and today I am asking you guys a question in related to the content on my channel. I want to monetize my channel, but if I want tp m...
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Magnet at VidCon: YouTube Celebrities, Monetization, New ...

Magnet at VidCon: YouTube Celebrities, Monetization, New ... | VideoElephant | Scoop.it
YouTubers, galore! Online video conference VidCon happened last week in California and Magnet's Director of Content Development was there to witness the mayhem and to attend industry panels.
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How Facebook's Acquisition Of LiveRail Fits Into The Video Ad ...

How Facebook's Acquisition Of LiveRail Fits Into The Video Ad ... | VideoElephant | Scoop.it
LiveRail was the top video ad property by views in March.
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Tremor Video Is The Video 'Adwords/Analytics' For Advertising Agencies, And Is ... - Seeking Alpha

Tremor Video Is The Video 'Adwords/Analytics' For Advertising Agencies, And Is ... - Seeking Alpha | VideoElephant | Scoop.it
Tremor Video Is The Video 'Adwords/Analytics' For Advertising Agencies, And Is ...
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Online Video Ads Out-Price TV Spots - MediaPost Communications

Online Video Ads Out-Price TV Spots - MediaPost Communications | VideoElephant | Scoop.it
Online Video Ads Out-Price TV Spots MediaPost Communications But Papazian says the top price for any video advertising comes with “targeted video” on the Internet -- at an average CPM of $32.75 -- adding that “untargeted online tonnage buys...
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BrightRoll and Google's DoubleClick Expand Programmatic Video Relationship - PR Newswire (press release)

BrightRoll and Google's DoubleClick Expand Programmatic Video Relationship PR Newswire (press release) SAN FRANCISCO and NEW YORK, April 23, 2014 /PRNewswire/ -- BrightRoll today announced a programmatic integration with DoubleClick to provide...
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Why TV should capitalize on Instagram and Vine, the new video networks - Lost Remote

Why TV should capitalize on Instagram and Vine, the new video networks - Lost Remote | VideoElephant | Scoop.it
Why TV should capitalize on Instagram and Vine, the new video networks

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, June 22, 2013 2:59 AM

Think if viewers would share 15 seconds of Red Wedding episode...

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Twitter Signs Up Viacom to Tweet Sponsored Video Highlights - AdAge.com

Twitter Signs Up Viacom to Tweet Sponsored Video Highlights - AdAge.com | VideoElephant | Scoop.it
Hollywood Reporter
Twitter Signs Up Viacom to Tweet Sponsored Video Highlights
AdAge.com
Viacom has signed a deal to tweet sponsored video clips from shows across the company's portfolio, which includes MTV, Nickelodeon, BET and Comedy Central.
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Viewers are still waiting for ‘TV Everywhere’

Viewers are still waiting for ‘TV Everywhere’ | VideoElephant | Scoop.it
Cable and satellite TV’s plan to keep their share of the market is four years in the making and still not ready for prime time

Via Mattia Nicoletti
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Google Inc (GOOG)’s Video Prospects Are Phenomenal - Insider Monkey

Google Inc (GOOG)’s Video Prospects Are Phenomenal - Insider Monkey | VideoElephant | Scoop.it
Google Inc (NASDAQ:GOOG)’s video asset, YouTube, is showing signs of explosive growth in monetization. The video-sharing platform’s mega user base...
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Olly’s online video advertising tip two: Get personal

Olly’s online video advertising tip two: Get personal | VideoElephant | Scoop.it
This is the second installment in a five-part series of tips for brands looking at getting the most out of online video ads, by YouTube’s Olly Grundy.   The most effective marketing is personal. Of course, that’s not easy when you’re marketing at scale. But the digital revolution is opening up ways to make mass marketing feel a lot mroe personal than it has i the past. Here are three very different but clever examples of creative agencies putting some extra thought into how to cut through, entertain and speak to their audience.   Pedigree gets dog-lovers involved in charity…

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TubeMogul raises a low US $43.8 million reflecting consolidation pressure in ... - Portada-online.com

TubeMogul raises a low US $43.8 million reflecting consolidation pressure in ... - Portada-online.com | VideoElephant | Scoop.it
Portada-online.com
TubeMogul raises a low US $43.8 million reflecting consolidation pressure in ...
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11 tips for creating a successful and engaging interactive video - The Next Web

11 tips for creating a successful and engaging interactive video - The Next Web | VideoElephant | Scoop.it
11 tips for creating a successful and engaging interactive video
The Next Web
Some interactive video technologies are limited to downloadable apps, while others work natively in the mobile web and can be distributed with a URL.
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Facebook Tries Being A TV Channel With New Mobile Video Player - TechCrunch

Facebook Tries Being A TV Channel With New Mobile Video Player - TechCrunch | VideoElephant | Scoop.it
Facebook Tries Being A TV Channel With New Mobile Video Player
TechCrunch
Right now Facebook is battling YouTube and Vine to own the world's user-generated videos and the monetization potential they deliver.
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Mobile video will have substantially more ads in the future - Android Authority

Mobile video will have substantially more ads in the future - Android Authority | VideoElephant | Scoop.it
Mobile video will have substantially more ads in the future
Android Authority
According to a study put out in October by Adap.tv, 86% of brands expected to increase their spending on video ads in 2014.
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Tweet from @Aleah487

Tweet from @Aleah487 | VideoElephant | Scoop.it
#3: Mobilize Your Customers: Create Powerful Word of Mouth Advertising Using Social Media, Video and Mobile Marke... http://t.co/MlZ4e4SP6d
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PeerApp, Sandvine and Limelight Demonstrate End-to-End Guaranteed Delivery of 4K Video and Content Monetization Using Content Service Extension Architecture at CableLabs

PeerApp, Sandvine and Limelight Demonstrate End-to-End Guaranteed Delivery of 4K Video and Content Monetization Using Content Service Extension Architecture at CableLabs | VideoElephant | Scoop.it

NEWTON, MA--(Marketwired - Apr 1, 2014) - PeerApp, Sandvine and Limelight Demonstrate End-to-End Guaranteed Delivery of 4K Video and Content Monetization Using Content Service Extension Architecture at CableLabs.


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Tremor Video Launches All-Screen Video Advertising Solution - App Developer Magazine

Tremor Video Launches All-Screen Video Advertising Solution - App Developer Magazine | VideoElephant | Scoop.it
Tremor Video Launches All-Screen Video Advertising Solution App Developer Magazine Using Tremor Video's VideoHub technology, users can place a single video ad campaign that will be programmatically delivered where it works most effectively,...
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MediaPost Publications The Rise of Private Marketplaces In Digital Video Advertising 04/22/2014

The Rise of Private Marketplaces In Digital Video Advertising - 04/22/2014 (The Rise of Private Marketplaces In Digital Video Advertising http://t.co/OMa6LHInox via @mediapost)...

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Social TV is about to get smart

Social TV is about to get smart | VideoElephant | Scoop.it
Video content discovery solutions provider Jinni, has announced the release of Watch together, the first effective social discovery feature to recommend content that suits the tastes of more than o...

Via Mattia Nicoletti
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Global Marketers Believe Online Video More Efficient Than TV [2179] | TV Everywhere - TV App Market

Global Marketers Believe Online Video More Efficient Than TV [2179] | TV Everywhere - TV App Market | VideoElephant | Scoop.it
TV App Market is a leading online publication on media convergence in the Living Room - Social TV, Connected TV, Second Screen, Transmedia, Machinima, metadata and more

Via Mattia Nicoletti
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Mattia Nicoletti's curator insight, June 17, 2013 8:03 AM

YuoTube vs television.

Paweł Jagiełło's curator insight, June 20, 2013 2:13 AM

rośnie optymizm względem technologii video


TV is considered a key awareness driver, 78% of respondents in Europe and 58% globally said they could achieve greater engagement and scale with online video.

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A New Approach to Marketing on Mobile: Abandon The Banners And Bring Out ... - Cabume - Cambridge technology news

A New Approach to Marketing on Mobile: Abandon The Banners And Bring Out ... - Cabume - Cambridge technology news | VideoElephant | Scoop.it
Cabume - Cambridge technology news
A New Approach to Marketing on Mobile: Abandon The Banners And Bring Out ...
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