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International Tourism Campaigns - who's doing what to market their country this summer?

International Tourism Campaigns - who's doing what to market their country this summer? | Vibe - bringing life to brands | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Vibe - bringing life to brands
A full service agency dedicated to creating, refreshing and nurturing brands.
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Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration

Gestures of the heart: What brands can learn from Gareth Bale's 'trademark' celebration | Vibe - bringing life to brands | Scoop.it
In an innovative move, footballer Gareth Bale has applied for a trademark incorporating his use of the heart sign plus his shirt number...
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Apple remains the world's most valuable brand | Marketing Magazine

Apple remains the world's most valuable brand | Marketing Magazine | Vibe - bringing life to brands | Scoop.it
Apple is still the most valuable global brand according to the BrandZ Top 100 rankings, despite growth of just 1% in the past year. | Marketing Magazine
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Pinterest Partners With Brands to Add Information to Pins

Pinterest Partners With Brands to Add Information to Pins | Vibe - bringing life to brands | Scoop.it
The latest Pinterest upgrade amps up the mobile presence and adds more information to pins from brand partners, including prices, recipes and reviews.
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Putting behaviour at the heart of branding

Putting behaviour at the heart of branding | Vibe - bringing life to brands | Scoop.it
It is common practice for brands to apply their core values to their products, services, communications and environment. However, many brands overlook another, vital...
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Why Brands Should Be Human on Social Media

Why Brands Should Be Human on Social Media | Vibe - bringing life to brands | Scoop.it
The success of any social program is ultimately determined by its ability to connect on a one-to-one, human level. But how can your brand be more human?
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Less is more

Less is more | Vibe - bringing life to brands | Scoop.it
The notion that simplicity and clarity lead to good design. Who would believe it?

Robert Browning first touched on the concept in his poem, Andrea del...
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A sign of the times – an iconic approach to news illustration?

A sign of the times – an iconic approach to news illustration? | Vibe - bringing life to brands | Scoop.it
With the growth of smartphones and the introduction of Microsoft’s Metro design system, icons have never been so popular. Designing great icons can be...
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SEO has changed – hold on to your (white) hats

SEO has changed – hold on to your (white) hats | Vibe - bringing life to brands | Scoop.it
The old days of 'black hat' search engine optimisation (SEO) are thankfully a long distant memory.  Even so, there's still an element of 'fudgery'...
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Rolex named number one consumer Superbrand for second year running - Brand Republic News

Rolex named number one consumer Superbrand for second year running - Brand Republic News | Vibe - bringing life to brands | Scoop.it
Premium watchmaker Rolex has been voted the UK‘s number one consumer brand for the second year running, according to a list compiled by Superbrands, with Apple and Microsoft in second and third positions respectively.
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Frog: Procter & Gamble Says Emotional Connections Are Crucial For Branding - PSFK

Frog: Procter & Gamble Says Emotional Connections Are Crucial For Branding - PSFK | Vibe - bringing life to brands | Scoop.it
Mindsharing chats with Phil Duncan, Global Design Officer at the major multinational consumer goods corporation.
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Brand marketing overtakes digital as 'most-prized skill', claims survey - Marketing news - Marketing magazine

Brand marketing overtakes digital as 'most-prized skill', claims survey - Marketing news - Marketing magazine | Vibe - bringing life to brands | Scoop.it
Brand marketing overtakes digital as 'most-prized skill', claims survey marketing news. Read Brand marketing overtakes digital as 'most-prized skill', claims survey and other marketing news online.
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Jessops brand bought by Dragons' Den star Peter Jones - Marketing news - Marketing magazine

Jessops brand bought by Dragons' Den star Peter Jones - Marketing news - Marketing magazine | Vibe - bringing life to brands | Scoop.it
Jessops brand bought by Dragons' Den star Peter Jones marketing news. Read Jessops brand bought by Dragons' Den star Peter Jones and other marketing news online.
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Infographic: The Impact Of Color In Logo Design  - DesignTAXI.com

Infographic: The Impact Of Color In Logo Design  - DesignTAXI.com | Vibe - bringing life to brands | Scoop.it
Infographic: The Impact Of Color In Logo Design  - DesignTAXI.com
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What makes brands influential?

What makes brands influential? | Vibe - bringing life to brands | Scoop.it
Google and Amazon have been named the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most...
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Why brands need to invest in a mobile relationship strategy

Why brands need to invest in a mobile relationship strategy | Vibe - bringing life to brands | Scoop.it
As mobile ad spend continues to rise, Thomas Enraght-Moony explains how brands can maximise this channel's effectiveness
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Microsoft tells brands: 'Stop bad mobile experiences' | Marketing Magazine

Microsoft tells brands: 'Stop bad mobile experiences' | Marketing Magazine | Vibe - bringing life to brands | Scoop.it
Microsoft has asked brands to stop offering
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Customers Want Emotional Connections, Not Data

Customers Want Emotional Connections, Not Data | Vibe - bringing life to brands | Scoop.it
Dad, I have a dream. I want to sell my ideas.”

I was 13 years old. My father looked at me in the way parents sometimes look at their crazy children and said, “Son, I think we have a problem.”
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Warburtons responds to social media by launching All Ends loaf

Warburtons responds to social media by launching All Ends loaf | Vibe - bringing life to brands | Scoop.it
After an April Fools joke for an ‘All Ends’ loaf went down very well, Warburtons has responded to fan’s demands and created a limited...
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Can data tell us whether a logo is good or not? That's open to interpretation. : Observatory: Design Observer

Can data tell us whether a logo is good or not? That's open to interpretation. : Observatory: Design Observer | Vibe - bringing life to brands | Scoop.it
Emblemetric backs its assessment of the American Airlines logo with
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Ketchup is ketchup, so why does the Heinz brand mean so much?

Ketchup is ketchup, so why does the Heinz brand mean so much? | Vibe - bringing life to brands | Scoop.it
Ketchup is weird, Malcolm Gladwell observed a few years back. It is served alongside mustard, but while mustard is a highly diverse...
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Restarting Britain 2 | Government reports | Design Council

Restarting Britain 2 | Government reports | Design Council | Vibe - bringing life to brands | Scoop.it
Over eight months the Design Commission took evidence from leaders across the public, private and design sectors on where design is already contributing to public services and how more can be done.
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Mobile Twitter Users Are More Engaged With Brands

Mobile Twitter Users Are More Engaged With Brands | Vibe - bringing life to brands | Scoop.it
New research from Twitter and Compete reminds us that mobile-social networkers represent a sweet spot in brand marketing.
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TrendOMatic's curator insight, February 19, 2013 10:05 AM

Zet je merk in de markt via Twitter!

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How to measure brand awareness on Twitter

How to measure brand awareness on Twitter | Vibe - bringing life to brands | Scoop.it
Following my previous post How to measure brand awareness on Facebook, this week we take a look at Twitter.
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Norwegian Airlines: From Cold To Hot, 4 | Ads of the World™

Norwegian Airlines: From Cold To Hot, 4 | Ads of the World™ | Vibe - bringing life to brands | Scoop.it
Advertising Agency: Kitchen Leo Burnett Oslo, Norway
Art Director: Per Erik Jarl
Copywriter: Christian Hygen
Designer: Pia Lystad
Published: Janua
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