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How marketers can overcome content marketing 'blindness' - Marketing Week

How marketers can overcome content marketing 'blindness' - Marketing Week | Vertical of the Week: Sports | Scoop.it
How marketers can overcome content marketing 'blindness' Marketing Week An often repeated adage in the content marketing sphere is that “brands need to become publishers”, but The Economist's senior vice president and global head of digital and...
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Independent Writing Platform Rant Sports Secures $3 Million Investment - Forbes

Independent Writing Platform Rant Sports Secures $3 Million Investment - Forbes | Vertical of the Week: Sports | Scoop.it
Independent Writing Platform Rant Sports Secures $3 Million Investment Forbes More than 400 paid writers are currently curating sports-related content and having their writing published on Rant Sports.
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How The NBA’s Big Data Strategy Will Change The Way You Watch Basketball

How The NBA’s Big Data Strategy Will Change The Way You Watch Basketball | Vertical of the Week: Sports | Scoop.it
The NBA announced a new partnership with SAP that will change the game for fans and players alike.
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17 College Sports Fans Get Their Hearts Broken in Real Time [VIDEO]

17 College Sports Fans Get Their Hearts Broken in Real Time [VIDEO] | Vertical of the Week: Sports | Scoop.it
This priceless reaction video shows the extreme — and sometimes bizarre — level of passion sports fans have for their teams.
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Inaugural IRB World Rugby Conference and Exhibition set to be a truly global ... - Island Sports News

Inaugural IRB World Rugby Conference and Exhibition set to be a truly global ... - Island Sports News | Vertical of the Week: Sports | Scoop.it
Inaugural IRB World Rugby Conference and Exhibition set to be a truly global ...
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Sports And Social Media Marketing: Deeper Engagement, Better Feedback - CBS Local

Sports And Social Media Marketing: Deeper Engagement, Better Feedback - CBS Local | Vertical of the Week: Sports | Scoop.it
Sports And Social Media Marketing: Deeper Engagement, Better Feedback
CBS Local
SOUTHFIELD (WWJ) – You might not believe what brands Detroit's pro sports teams study for ideas in excellence in social media marketing.
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Data professional: Ottokar Rosenberger, global sports marketing director, Betfair - Marketing Week

Data professional: Ottokar Rosenberger, global sports marketing director, Betfair - Marketing Week | Vertical of the Week: Sports | Scoop.it
Data professional: Ottokar Rosenberger, global sports marketing director, Betfair
Marketing Week
OR: The danger in digital marketing is to analyse everything because you can.
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Bypass catches $3.5M to help sports fans drink more beer ...

Bypass catches $3.5M to help sports fans drink more beer ... | Vertical of the Week: Sports | Scoop.it
Bypass has raised $3.5 millin for its mobile payments solution specifically designed for entertainment venues and sports stadiums.
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Adaptive: The New Mobile

The state of the web is ever evolving. The days of having just a creative and functional website for your desktop are long gone as everything now shifts towards mobile functionality.
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Auburn Hail Mary beats Georgia, and the Internet melts down

Auburn Hail Mary beats Georgia, and the Internet melts down | Vertical of the Week: Sports | Scoop.it
Auburn Hail Mary beats Georgia, and the Internet melts down.
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Sports Fans Are Flocking To Fancred 2.0 For iPhone -- AppAdvice

Sports Fans Are Flocking To Fancred 2.0 For iPhone -- AppAdvice | Vertical of the Week: Sports | Scoop.it
Fancred, the sports social network, has unveiled an update to its popular iOS app.
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Digital Sports Engagement Experts Connect on Twitter Using @Q1Sports Handle - PR.com (press release)

Digital Sports Engagement Experts Connect on Twitter Using @Q1Sports Handle PR.com (press release) Chicago, IL, November 25, 2013 --(PR.com)-- Q1 Productions, leading organizer of research-based, educational program content, is providing digital...
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Content marketing in sports

This season use use content marketing to drive your sport's traditional and social media promotional efforts
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Limelight Sports bolsters marketing team | Sport Industry Group News

Limelight Sports bolsters marketing team | Sport Industry Group News | Vertical of the Week: Sports | Scoop.it
Engagement agency Limelight Sports has added Lucien Bigois, the former Mercedes AMG Petronas Formula One digital marketer, to their marketing department. (..@limelightsports bolster marketing team, with @LucienBigois joining as new Digital Marketing...
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Digital-focused NRL doubles website revenue in 2013 - The Australian Financial Review

Digital-focused NRL doubles website revenue in 2013 - The Australian Financial Review | Vertical of the Week: Sports | Scoop.it
The Australian Financial Review Digital-focused NRL doubles website revenue in 2013 The Australian Financial Review NRL director of commercial and marketing Paul Kind says NRL sponsors are demanding more digital inventory in an effort to...
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ESPN Deal With AOL Offers Sports Fans Premium Online Video Content

ESPN Deal With AOL Offers Sports Fans Premium Online Video Content | Vertical of the Week: Sports | Scoop.it
AOL and ESPN have signed a pretty significant deal to distribute ESPN sports related video content across major AOL sites like The Huffington Post, The Boston Globe and of course, AOL itself.

Via Thomas Faltin
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Brian Gillard's curator insight, November 21, 2013 2:47 PM

Who knew that AOL actually had a viable video service? Not me. How about you?

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Digital Media Habits and Brand Engagement of Avid Sports Fans [INFOGRAPHIC]

Digital Media Habits and Brand Engagement of Avid Sports Fans [INFOGRAPHIC] | Vertical of the Week: Sports | Scoop.it
More than 50 percent of avid sports fans who use social media to follow sporting events do it while watching their team’s games.

Via Thomas Faltin
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Q1 Digital Sports Fan Engagement Conference Highlights the Importance of ... - PR.com (press release)

Q1 Digital Sports Fan Engagement Conference Highlights the Importance of ...
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Bannister Lake Launches Sports-Centric Content Management Solution - TV Technology

Bannister Lake Launches Sports-Centric Content Management Solution - TV Technology | Vertical of the Week: Sports | Scoop.it
Bannister Lake Launches Sports-Centric Content Management Solution
TV Technology
CAMBRIDGE, ONTARIO, CANADA—Bannister Lake Software says its sports-centric content management solution BL Sports Ticker is now available.
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The Biology of the Sports Fan - Wall Street Journal

The Biology of the Sports Fan - Wall Street Journal | Vertical of the Week: Sports | Scoop.it
The Biology of the Sports Fan
Wall Street Journal
So says recent research investigating fan behavior. Sports studies usually focus on the benefits of playing.
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Brian Gillard's curator insight, November 21, 2013 2:40 PM

So...close games are a bad thing, I take it?

Brian Gillard's curator insight, November 21, 2013 2:41 PM

So...close games are a bad thing I take it?

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Verizon Uses Phone Data to Connect Dots for NBA, Sponsors | DataWorks - Advertising Age

Verizon Uses #Phone #Data to Connect Consumer Dots for NBA Teams, Sponsors http://t.co/jk97MMcHd9 #digital #sports #sponsorship #marketing
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ESPN ad features Ricky Rubio's seductive Kevin Love hotline, which actually works

ESPN ad features Ricky Rubio's seductive Kevin Love hotline, which actually works | Vertical of the Week: Sports | Scoop.it
Somehow, 1-855-NEED-LOVE was not taken, and now you can call it if you want to hear Ricky Rubio's voice.
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