People value experiences more than they value products.
When you buy local food, you’re buying both a story and a good. Also, you’re saying something about yourself and what you care about. I think that’s what you’re seeing more and more in the things that people are looking for. Often, the stuff costs a premium, and I think people are willing to pay it. It’s worth it to them.
I think Kickstarter is that platform of creativity. I think the emotional appeal of a platform is what works. I think the old-media entities still have not figured out that part of the game plan.
We take a very liberal or what I think is a more modern view of what a creative project is. I mean, for us, a lot of food projects are definitely creative projects. A lot of technology, maker/hacker projects are definitely creative projects. Video game projects are, for us, definitely creative projects.
We’re also looking at not just constraining but also expanding a little bit into urban design and things like bike lanes and bike racks and community gardens. A lot of cities have approached us, talking to us about projects in that space. And we’re just having conversations — we don’t want to do anything too quickly.
We want to see how we can bring those projects in and bring them in in a way that fits Kickstarter — so they’re creative projects, with rewards and the right structure.
Quantum physics and plant biology seem like two branches of science that could not be more different, but surprisingly they may in fact be intimately tied. Scientists have discovered an unusual quantum effect in the earliest stages of photosynthesis.
British Columbia is famous as the birthplace of the 100-mile diet. But residents of downtown Vancouver might be enjoying a one-mile diet later this summe... (Urban farming right beside BC Place this summer!
A new study released by Columbia University and City University of New York has found that greening NYC roofs can reduce temperatures by as much as 84% (RT @inhabitat: A new study shows that a white or green roof can keep your building up to 84%...
US-based multinational agricultural biotechnology Monsanto has entered into an agreement to acquire planting technology developer Precision Planting, (Monsanto to acquire Precision Planting for $210m: US-based multinational agricultural biotechnology...
Co.ExistWhy We Need Biophilic CitiesCo.ExistThe Biophilic Cities Project, an initiative organized by Professor Tim Beatley of the University of Virginia's School of Architecture, aims to come up with best practices for creating "biophilic cities"...
Pinterest is a great marketing tool, but businesses should also start thinking about it as a unique way to promote corporate volunteerism.
How does Pinterest work as a tool for employee volunteer promotion?
Unlike Twitter and Facebook, images are key to Pinterest. This means that in order to successfully promote and encourage volunteering efforts, photos must be at the forefront of the initiative. Pinterest-interested businesses should thus encourage employees to take photos while they volunteer; use pictures in company handbooks to explain the company’s volunteering opportunities; and keep extra snapshots available so there is content in reserve to regularly update the Pinterest page.
Charlottetowns parks and recreation Department along with Go!PEI and Inspired Farmers will be offering a free urban gardening workshop Saturday from 9-12:30 (Charlottetown is hosting a workshop on urban farming!
Daily Journal of CommerceOregon landscape architects capitalize on their green edgeDaily Journal of CommerceThe firm, which recently designed a green wall for a medical center in Oakland, Calif., and has another project set to start soon in Los...
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