Consumerism and the Family Farm | Vertical Farm - Food Factory |

The family farm is all but disappearing from the American landscape—and with it a unique and vital breed: the independent farmer.

"... The consumer ... wants a plentiful supply of everything any time of year. You do that by genetically breeding apples that are a little bit harder, don’t bruise, and are a little bit shinier. Nature is not forgiving, however, so it’s also going to be a bit less juicy and a bit less tasty. Then you’re going to have to dip it in some type of fungicide before you ship it 3,000 miles. In addition, to produce the apple at prices you need in order to survive, you might have to use a chemical so it falls off earlier and is far cheaper to pick. And suddenly it is no longer a natural apple. ..."

Via David Rowing