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A Step-by-Step Guide to Creating Long-form Content That Converts

A Step-by-Step Guide to Creating Long-form Content That Converts | Les chiffres clés du web marketing | Scoop.it

Great news, right!?

 

I’m over here jumping rope I’m so excited, but if you don’t do long-form content right, your guides won’t result in any clicks, customers, or conversions.

 

With so much time and effort put into creating this material, you need to execute with perfection. Here’s your step-by-step guide to creating long-form content that converts....


Via Jeff Domansky
Gas caroline's insight:

Comment convertir des lecteurs en acheteurs?

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Jeff Domansky's curator insight, April 1, 10:55 PM

5 step guide helps you get your long form content converting readers into buyers.

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Global Information Technology Report 2014

Global Information Technology Report 2014 | Les chiffres clés du web marketing | Scoop.it
The Global Information Technology Report 2014 features the latest results of the NRI, offering an overview of the current state of ICT readiness in the world. This year’s coverage includes a record number of 148 economies, accounting for over 98 percent of global GDP.
Gas caroline's insight:

Aïe, la France est 25è !

Classement basé sur la capacité des pays à  profiter des TIC pour leur croissance et bien-être. 

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Les données numériques, une rente pour ceux qui les détiennent

Les données numériques, une rente pour ceux qui les détiennent | Les chiffres clés du web marketing | Scoop.it
ESCP Europe Business School
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Point de vue intéressant sur les données personnelles et la guerre que se livrent les entreprises qui les collectent.

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e-Influenceurs : leur « like » vaut de l'or...

e-Influenceurs : leur « like » vaut de l'or... | Les chiffres clés du web marketing | Scoop.it
Sur leur blog, compte Twitter ou chaîne YouTube, ils bénéficient d’une audience dépassant largement celle des médias classiques. Des...
Gas caroline's insight:

Séduire les e-influenceurs, ça rapporte !

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Measuring Your Facebook Page Performance | Social Media Today

Measuring Your Facebook Page Performance | Social Media Today | Les chiffres clés du web marketing | Scoop.it
Facebook is becoming a challenging marketing platform to understand for small businesses. In fact, many business marketers don't understand it at all. They don't know whether their Facebook page is performing well or not, or should we be getting more likes or shares based on their number of the followers.
Gas caroline's insight:
Mesurer sa performance sur Facebook? Facile; suivez le guide !
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Culture RP » Internet et médias sociaux : les grands chiffres et tendances 2014

Culture RP » Internet et médias sociaux : les grands chiffres et tendances 2014 | Les chiffres clés du web marketing | Scoop.it
Gas caroline's insight:

Chiffres 2014 sur internet en France

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Internet, facteur clé dans la pérennité d'une entreprise

Internet, facteur clé dans la pérennité d'une entreprise | Les chiffres clés du web marketing | Scoop.it
Les entreprises françaises témoignent d'un intérêt croissant pour les solutions e-commerce et les réseaux sociaux mais évoluent moins vite que leurs voisins européens, selon une étude Email-Brokers.
Gas caroline's insight:

Des chiffres qui font réagir... voire bondir !

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8 Incredible Tools To Boost Your Social Media Productivity

8 Incredible Tools To Boost Your Social Media Productivity | Les chiffres clés du web marketing | Scoop.it

Social media related activities can take up hours of your time.And let’s face it, your time is precious.

 

Fortunately there are plenty of tools on the market that can help save you time when it comes to managing your social media marketing.

 

By utilizing these types of tools correctly you can spend more time doing other things that can help your business.In this post I am going to show you a selection of these tools that cover off a number of different social activities that you can use to boost your productivity...


Via Jeff Domansky
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8 outils à mettre en place simplement et rapidement.

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Jeff Domansky's curator insight, March 30, 10:08 PM

Adam Connell reviews 8 powerhouse productivity tools for more efficient social media. Recommended reading. 9/10

Jeff Domansky's curator insight, March 30, 10:14 PM

Eight social media cool tools you really should know.

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Infographie | Les réseaux sociaux : un canal de business encore mal maîtrisé

Infographie | Les réseaux sociaux : un canal de business encore mal maîtrisé | Les chiffres clés du web marketing | Scoop.it
De nombreuses marques utilisent les médias sociaux pour prospecter. Pourtant, seulement un tiers des entreprises sait influer sur son e-réputation et 50% ignorent même comment la mesurer, selon le baromètre Entreprises et médias sociaux d'Idaos Lab.
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Les smartphones sont notre premier écran, adaptez vos budgets et campagnes en conséquence - MediasSociaux.fr

Les smartphones sont notre premier écran, adaptez vos budgets et campagnes en conséquence - MediasSociaux.fr | Les chiffres clés du web marketing | Scoop.it
En début d’année je publiais un article sur l’importance croissante des smartphones dans notre vie sociale (Les applications mobiles font de l’ombre aux grandes plateformes sociales). À peine 3 mois se sont écoulés, et la frénésie est toujours aussi forte avec les rachats successifs de Viber (Japanese Internet Giant Rakuten Acquires Viber For $900M), WhatsApp …
Gas caroline's insight:

Changement de cap : pensez mobile pour vos campagnes de marque.

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Social e-commerce : les réseaux sociaux qui génèrent le plus (et le moins) de ventes

Social e-commerce : les réseaux sociaux qui génèrent le plus (et le moins) de ventes | Les chiffres clés du web marketing | Scoop.it
La solution de création de boutiques en ligne Shopify propose une infographie sur les réseaux sociaux qui…

Via Frederic Patry
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10 Ways to Increase Facebook Business Page Engagement

10 Ways to Increase Facebook Business Page Engagement | Les chiffres clés du web marketing | Scoop.it
Creating a lively online community takes hard work. Start by actively engaging your fans and give them the kind of content they want.

Via TechinBiz
Gas caroline's insight:

Etre présent sur Facebook, oui ! Mais avec quel contenu pour générer de l'engagement...et du business?

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Erado Press's curator insight, March 17, 6:50 AM

How do you deliver content your fans/followers are looking for?

BSN's curator insight, March 18, 7:15 AM

10 Ways to Increase Facebook Business Page Engagement #facebook #business

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10 exemples de campagnes de marques réussies sur Facebook

10 exemples de campagnes de marques réussies sur Facebook | Les chiffres clés du web marketing | Scoop.it
Facebook, ce n’est pas que des campagnes ratées, non ciblées, non pertinentes et plus proches du spam que de la publicité à la Mad Men. On voit heureusement certaines marques se lancer dans des campagnes aussi créatives que réussies sur ce canal de diffusion bien particulier. Toutes ces opérations ont...

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How Do I Start Using Pinterest for My Business?

How Do I Start Using Pinterest for My Business? | Les chiffres clés du web marketing | Scoop.it
This article offers help on how to start using Pinterest for business.
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Escape Google With These 12 Search Engine Alternatives

Escape Google With These 12 Search Engine Alternatives | Les chiffres clés du web marketing | Scoop.it

Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.

 

As concerns over the de facto monopoly status of Google continue to grow, I'm reminded of the great philosopher Herman Cain and his infamous line  "blame yourself". As long as "Google" is a generic phrase for Internet search, their dominant position is assured. That said, you can do something about it.There are plenty of Google alternatives and many of these players offer a bettersearch experience, depending on your needs. Here are 12 alternatives to escape your reliance on Google for all things search...


Via Jeff Domansky
Gas caroline's insight:

Une mine d'infos pour ceux qui cherchent une alternative à Google pour leurs recherches.

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Olga Senognoeva's curator insight, May 6, 12:51 AM

Список поисковых инструментов, альтернативных Google.

Если ссылка не открывается - обратите внимание на перечисление поисковиков в первом абзаце поста.

wanderingsalsero's curator insight, May 6, 5:06 PM

The author is right:  as long as we continue to think that Google is "THE" internet search engine....we can't complain about how Google treats us.  I need to look into these alternatives too.

Gonzalo Moreno's curator insight, May 8, 11:51 AM

Hay vida más allá de Google...

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Influencia - Etudes - Les Français font-ils confiance au numérique ?

Influencia - Etudes - Les Français font-ils confiance au numérique ? | Les chiffres clés du web marketing | Scoop.it

Comment nos compatriotes appréhendent-ils le digital ? Quel est leur degré de confiance à l’égard des acteurs, des marques et des outils mis à leur disposition ? La Poste et TNS Sofres décryptent les leviers de cette relation de plus en plus décomplexée et qui ne demande qu’à s’épanouir...

Gas caroline's insight:

#Etude | Influencia : les français font-ils confiance au #numérique?

Etes-vous  utilitaire, collaboratif, mobile, ubiquitaire ou social ?


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New Research, Comparing Social Network Trends for 2014

New Research, Comparing Social Network Trends for 2014 | Les chiffres clés du web marketing | Scoop.it
Explore four major findings from research reports tracking social network trends in social media marketing and the content that works best on each.
Gas caroline's insight:

Ma marque sur les réseaux sociaux... Oui, mais lequel?

Suivez le guide.

 

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Influencia - Etudes - Regard en France et dans le monde sur le commerce connecté

Influencia - Etudes - Regard en France et dans le monde sur le commerce connecté | Les chiffres clés du web marketing | Scoop.it
42% des Français déclarent que les réseaux sociaux influencent leur comportement d’achat. Et dans les autres pays, cela donne quoi ? Décryptage par DigitasLBI
Gas caroline's insight:

L'étude complète + un résumé des points clés + une infographie. Merci #influencia !

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8 Ways to Integrate Social Media with Existing Marketing

8 Ways to Integrate Social Media with Existing Marketing | Les chiffres clés du web marketing | Scoop.it

Social media sites like Facebook, LinkedIn, and Google+ can be high efficiency platforms that serve as a hub for all your social media engagement activities.

 

...That said, social media should not be viewed as a standalone channel that is separate from other marketing initiatives. Instead, view it as a “multiplier” that integrates with and enhances existing marketing communication strategies.

 

In other words, rather than create social media campaigns, make all of your marketing campaigns social.Here are eight ways to integrate social media with other forms of marketing....


Via Jeff Domansky
Gas caroline's insight:

Très jolie leçon de marketing. Intégration intelligente des réseaux sociaux.

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Jeff Domansky's curator insight, April 3, 7:01 AM

Integrating social media into your marketing is a significant way to add value.

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A Step-by-Step Guide to Creating Long-form Content That Converts

A Step-by-Step Guide to Creating Long-form Content That Converts | Les chiffres clés du web marketing | Scoop.it

Great news, right!?

 

I’m over here jumping rope I’m so excited, but if you don’t do long-form content right, your guides won’t result in any clicks, customers, or conversions.

 

With so much time and effort put into creating this material, you need to execute with perfection. Here’s your step-by-step guide to creating long-form content that converts....


Via Jeff Domansky
Gas caroline's insight:

Comment convertir des lecteurs en acheteurs?

more...
Jeff Domansky's curator insight, April 1, 10:55 PM

5 step guide helps you get your long form content converting readers into buyers.

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Measure Social Media ROI like SAP, H&R Block & Humana #SMMW14

Measure Social Media ROI like SAP, H&R Block & Humana #SMMW14 | Les chiffres clés du web marketing | Scoop.it

Learn how successful marketers from big brands measure social media ROI in this blog post from the TopRank Online Marketing Blog.

 

... What Are The Top 3 Data Points That You Measure?

 

Lewis: Cost per impression and cost per conversion are the two main metrics that we measure because we want to know how we’re impacting awareness. We also want to know how social is influencing the customer journey and where the social touch points occur along the marketing funnel.

 

Nick: We measure cost per impression, cost per engagement, pipeline touch, and response time. We regularly send the C-suite a simple report and only show them detailed statistics if they have questions. We found that it was best to make the report simple and easy for people to digest.

 

Scott: We primarily measure social ROI by net promoter score and customer satisfaction score. (Net Promoter Score, or NPS is how likely are you to refer our company on a scale from 1 to 10.)

 

We measure NPS because the top of funnel stuff is squishier. The metaphor that we use is that we want to use social media to pass the customer the ball so that they can pass it through the funnel. We also want to know where the customer first touched us in their conversion journey and track them all the way through....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 30, 10:25 PM

Here's a good look at how brands measure their social media ROI.

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2014 : l'Humain au cœur de la transformation digitale, la confiance monnaie du succès | Le Cercle Les Echos

2014 : l'Humain au cœur de la transformation digitale, la confiance monnaie du succès | Le Cercle Les Echos | Les chiffres clés du web marketing | Scoop.it
Gas caroline's insight:

L'ouverture au digital d'une marque commence par celle de son organisation. La recette du succès sur le web ?

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1% des annonceurs engendre 80% de clics

1% des annonceurs engendre 80% de clics | Les chiffres clés du web marketing | Scoop.it
Gas caroline's insight:

99% des annonceurs ont donc un peu de travail !

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50+ Google Analytics Resources - The 2014 Edition

50+ Google Analytics Resources - The 2014 Edition | Les chiffres clés du web marketing | Scoop.it

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential.Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an experienced user.


Via Jeff Domansky
Gas caroline's insight:

Quelques outils pour suivre sa marque sur les réseaux sociaux.

 

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pulau seribu wisata's curator insight, March 16, 8:08 PM

google analytics sangat baik

Joan Puighermanal Oller's curator insight, March 17, 8:25 AM

Una bona guia per utilitzar Google Analytics.

Đặc Sản Đà Nẵng's curator insight, March 17, 6:56 PM

Dac san da nang  like your post

www.dacsan.danang.vn

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A Beginner’s Guide to Twitter Lead Generation Cards

A Beginner’s Guide to Twitter Lead Generation Cards | Les chiffres clés du web marketing | Scoop.it
See on Scoop.it - Social Media, SEO, Mobile, Digital MarketingTwitter lead generation cards are a great way to advertise on Twitter and gain leads from interested parties. Here is a beginners guide...

Via Gerrit Bes
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Heather Koroll's curator insight, March 19, 6:27 PM

add your insight...

 
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Il est plus rentable de créer des conversations chez vous que sur Facebook - MediasSociaux.fr

Il est plus rentable de créer des conversations chez vous que sur Facebook - MediasSociaux.fr | Les chiffres clés du web marketing | Scoop.it
En ce moment, Facebook est sur le devant de la scène, mais pas forcément pour les bonnes raisons. Certes, il y a la toute dernière version du flux de messages (An Updated News Feed) déjà disponible pour certains utilisateurs français, ainsi que la nouvelle page pour les annonceurs : A Streamlined Look for Pages. Cette …
Gas caroline's insight:

Quelle startégie sur Facebook pour ma marque? Une question si souvent posée! Voici quelques pistes et une analyse faite par Frederic Cavazza.

 

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